Social Media Audits

Michelle G. HeldMetroNY.comPintalk.net

Mo

Let’s connect!

Metrony.comTwitter: @metronyLinkedIn.com/in/metrony

PinTalk.netTwitter: @pintalknetPinterest: @Pintalk

Michelle G. HeldMetroNY, LLC

Disclaimer: All graphics are for educational purposes only in

accordance with the Fair Use Act. All trademarks, trade

names, or logos mentioned or used are the property of their

respective owners.

Objectives:• Assess your SM presence• Check on competitors• Look for an opportunity• Pivot strategy

75%

U.S. Millennial Women Consult SM Before Buying

Trust -> Sales

Social CPM, Pixels, Interests & Behaviors

• Get data!

Google Analytics Traffic

Facebook56%

Twitter9%

Yelp7%

Google+7%

Pinterest22%

List all of your known social accounts

Identify Competitors

Locate Owned and Unowned Accounts

Search socialchannelsfor imposters

“Real” accounts:Who holds the keys?

AUDIENCE• How many followers do you have?• Competitors’ followers per channel

ACTIVITY / FREQUENCY

ENGAGEMENT PER CHANNEL

ENGAGEMENT

What’s Going on in Your Competitors’ Worlds?

ACTIVITY vs ENGAGEMENT

CONTENT• Is the content unique per channel or repurposed?• What type content resonates with your target

audience?

• #hashtag use• Are there links in posts?• Is content generally on-brand?• Response time and rate?• Links

Are channels and posts on brand?

Quality

Adjust Profile Photos

We process visual data 60k times faster than text!

1.55B Monthly Active Users

Video

Text Only

Link

Photos

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

8.71%

5.77%

5.29%

3.73%

Increased Engagement

Photos

Video

0% 10% 20% 30% 40% 50%

35%

28%

Increased Retweets

Selfies

Stock Images

Professional Product Photos

Quotes

Video is one of the most engaging and immersive ways to tell your story!

Multi-Column Layout

1:1 Aspect Ratio (Square)

NO Blurry Images!• 72 dpi• .png• .jpeg• .gif• animated .gif (Twitter, Pinterest)

92%

consumers trust recommendations

70%

online reviews are 2nd most-trusted

© Copyright

Mo

Let’s connect!

Metrony.comTwitter: @metronyLinkedIn.com/in/metrony

PinTalk.netTwitter: @pintalknetPinterest: @Pintalk

Michelle G. HeldMetroNY, LLC