how to conduct market research like a pro for (almost) free
DESCRIPTION
An exploration of tools for conducting market research on a budget. Includes new Survey Tools, Qualitative Research, Social Media Analytics, Web Analytics, Secondary Research, Innovation & Crowdsourcing, Biometric Measuremen and Analytics & Visualization.TRANSCRIPT
HOW TO CONDUCT MARKET RESEARCH LIKE A PRO FOR (ALMOST) FREE
WHAT IS MARKET
RESEARCH?
Marketing research is "the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."
• Economic• Technology• Competitors• Clients• Staff skills• Consumers
WHY DOES IT MATTER?
TYPES OF RESEARCH
APPROACHES
Primary: Asking Questions• Surveys• Focus Groups• Retail & Media
Secondary: Analyzing Other Data Sources• Web analytics• Social media • Published data
Behavioral• Observational• Tracking• Biometrics
Subhead
Survey Tools
Subhead
QUALITATIVE
Subhead
Web Analytics
Secondary Data
INNOVATION CROWDSOURCING
BIOMETRIC MEASUREMENT
Subhead
Analysis & Visualization
THANK YOU!Feel free to contact me if you have any questions or
comments:
Leonard MurphySenior Partner, Gen2 AdvisorsEditor-in-Chief, GreenBook Blog
gen2advisors.comP: 770-985-4904 M: [email protected]: lennymurphyrhr
T: @lennyism GreenBook Blog | GRIT