how to craft the ideal content strategy for your facebook page

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Sign up for John Haydon’s weekly training sessions by clicking here. How To Craft the Ideal Content Strategy for Your Facebook Page Emeric Ernoult Founder & CEO Agorapulse

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Page 1: How to Craft the Ideal Content Strategy for Your Facebook Page

Sign  up  for  John  Haydon’s  weekly  training  sessions  by  clicking  here.

How To Craft the Ideal Content

Strategy for Your Facebook Page

Emeric Ernoult

Founder & CEO

Agorapulse

Page 2: How to Craft the Ideal Content Strategy for Your Facebook Page

Sign  up  for  John  Haydon’s  weekly  training  sessions  by  clicking  here.

Measuring Reach& engagement

http://barometer.agorapulse.com

Page 3: How to Craft the Ideal Content Strategy for Your Facebook Page

Sign  up  for  John  Haydon’s  weekly  training  sessions  by  clicking  here.

8 Types of Facebook Content• Memes • Product/service centered content • Useful content (blog posts, e-books, webinars, instructional videos…) • Casual people centered content • Conversational content • Evergreen content • Other people’s content

Page 4: How to Craft the Ideal Content Strategy for Your Facebook Page

Sign  up  for  John  Haydon’s  weekly  training  sessions  by  clicking  here.

Memes

Page 5: How to Craft the Ideal Content Strategy for Your Facebook Page

Sign  up  for  John  Haydon’s  weekly  training  sessions  by  clicking  here.

Product / Service Oriented Content

Page 6: How to Craft the Ideal Content Strategy for Your Facebook Page

Sign  up  for  John  Haydon’s  weekly  training  sessions  by  clicking  here.

People-Centered Content

Page 7: How to Craft the Ideal Content Strategy for Your Facebook Page

Sign  up  for  John  Haydon’s  weekly  training  sessions  by  clicking  here.

Conversational Content

Page 8: How to Craft the Ideal Content Strategy for Your Facebook Page

Sign  up  for  John  Haydon’s  weekly  training  sessions  by  clicking  here.

Evergreen Content

• Valuable insight on your industry and the lifestyle around your brand

• Blog articles, instructional videos, infographics… etc

• Retains value over a long period of time

Page 9: How to Craft the Ideal Content Strategy for Your Facebook Page

Sign  up  for  John  Haydon’s  weekly  training  sessions  by  clicking  here.

Other People’s Content

Page 10: How to Craft the Ideal Content Strategy for Your Facebook Page

Sign  up  for  John  Haydon’s  weekly  training  sessions  by  clicking  here.

Leveraging your content

• If you’re only posting fun, you’ll get no business

• If you’re only talking about your people you’ll get no business

• If you’re only talking about business you’ll lose your fans

Creating the right mix

Page 11: How to Craft the Ideal Content Strategy for Your Facebook Page

Sign  up  for  John  Haydon’s  weekly  training  sessions  by  clicking  here.

ROI or engagement?

Page 12: How to Craft the Ideal Content Strategy for Your Facebook Page

Sign  up  for  John  Haydon’s  weekly  training  sessions  by  clicking  here.

Key Takeaways

• It’s not about one metric (reach, engagement or ROI)

• It’s about the right mix• It’s about having resources to create the right

content strategy• It’s about leveaging that strategy outside of

Facebook too• Have fun!

http://barometer.agorapulse.com

Page 13: How to Craft the Ideal Content Strategy for Your Facebook Page

Sign  up  for  John  Haydon’s  weekly  training  sessions  by  clicking  here.

Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.

Instructor at Marketing Profs University, regular contributor at Social Media Examiner

Author: Facebook Marketing for Dummies, 3rd and 4th Editions

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce.

Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.

About John