– How to Create a Slick Mobile User Experience

Travel Distribution Summit Asia

May 2014

Introducing ImpulseFlyer

• An online luxury travel service specializing in luxury & boutique hotels: – Curated selection of only the most amazing luxury & boutique hotels in Asia

and beyond

ImpulseFlyer’s iPhone app has held the #1 ranking for Travel in 5 countries

Ranked #1 for Travel on the iPhone App Store in:

• Singapore

• Hong Kong

• Malaysia

• Macau

• United Arab Emirates

How to Create a Slick Mobile User Experience

• Top Priorities: – Develop a fully responsive website

– Develop native apps for devices most commonly used by your customers (iPhone, iPad, Android)

Mobile Optimized, Fully Responsive Website

iPad Samsung Galaxy S4 iPhone 5S

How to Create a Slick Mobile User Experience

• Design Elements To Consider: – Speed

– Clarity

– Visuals – inspiration vs transaction

– # of screens/taps to a completed booking

Example: Hotel Tonight

The Do-Nothing Approach (2013)

The Strip-It-Right-Down Approach (2013)

Accor – 2013 vs 2014

Hilton – 2013 vs 2014

Marriott – 2013 vs 2014

Starwood – 2013 vs 2014

Hyatt – 2013 vs 2014

Thank You

Steven Gong

Chief Executive Officer| ImpulseFlyer

T: +65 6407 1517 | M: +65 8182 2852

E: steven@impulseflyer.com | W: https://impulseflyer.com