how to create a successful & low budget video marketing strategy! by big3 video agency

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VIDEO MARKETING ON A BUDGET 3 Tweet us your favourite YouTube videos @big3video

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Big3 Presentation - Donate & Learn Online Marketing Expo! Dec 4 - 2013 By Natalia Kantor, Jan Keck, and Bryan Paccagnella Partners at Big3 Video Agency Big 3 will discuss the tips, tricks, tools, taking you on a walk through the world of online video marketing – what works, what doesn’t, and why. They will discuss how strategy, content, and distribution can all be optimized to get you in front of the eyes you need, for a price you can afford. Big3 assembled through a perfect storm of Couch Surfing and Craig’s Listing, form Big3 Video Agency. With combined skills in cinematography, new media, web design, copy writing, comedy, production, marketing and business – this company packs a lot of punch in a three person package. In doing what they consider “too fun to be work”, these three have blazed a new trail in online video marketing, marrying strategy, production, and distribution into one well oiled machine. Working with a wide variety of clientele, from Kickstarters to National Corp, these fun-junkies continue to push forward in new, never boring directions.

TRANSCRIPT

Page 1: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

VIDEO MARKETINGON A BUDGET

3Tweet us your favourite YouTube videos @big3video

Page 2: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

THERE IS A LOT OF NOISE OUT THERE, SO HOW CAN

YOU STAND OUT?

Page 3: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

NOT EVERYONE HAS A HUGE MARKETING BUDGET

http://www.digibuzzme.com/red-bull-takes-viral-marketing-into-space/

Page 4: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

WHAT DOES YOUR BRAND STAND FOR? !

WHAT MAKES YOU DIFFERENT?

Page 5: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

WHAT IS YOUR GOAL?BRANDING

ENGAGEMENT CONVERSION

Page 6: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

© 2013, BIG3 Video Agencyhttp://www.big3videoagency.com/video-marketing-is-like-dating/

Page 7: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

TAKE THE FIRST STEP: !

START SHOWING UP AT THE BAR

Page 8: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

VIDEO SERIES IS A CHEAP WAY

TO GET OUT THERE

Page 9: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

BECOME AN EXPERT

1

Page 10: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

1. BECOME AN EXPERT

•Talk about industry problems & your unique solutions

• Interview other experts

•Show a look behind the scenes of your process or work

Page 11: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

I LOVE ROUTINE!

2

Page 12: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

2. SIMPLE STRUCTURE

• Hook viewers in the first 5-10 seconds

• Write a script

• Valuable content in the middle

• Keep it short, less than 3 mins

• End with a call-to-action

Page 13: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

WHY DOES IT MATTER HOW YOUR VIDEOS LOOK?

Page 14: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

5 COMMON MISTAKES & MISCONCEPTIONS

Page 15: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

1. CAMERA IS TOO EXPENSIVE

• Today almost any camera shoots HD video.

Canon T3i (incl lens) $570SmartphoneWebcam

Page 16: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

2. DISTRACTING ELEMENTS

• Look for a clean background • Get a tripod for stable shots

Cheap No-Name Tripod $25

Page 17: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

3. FORGETTING ABOUT THE AUDIO

• The closer you are to the mic, the better the quality.

Audio Technica ATR 3350 $50 Rode SmartLav $65 Zoom H1 $100

Page 18: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

4. VIDEO IS TOO DARK

Page 19: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

4. VIDEO IS TOO DARK

• Move closer to the existing light or invest in a cheap LED light • Make sure that the main light is not behind you

Rotolight $150 LED GO 600 $600

Page 20: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

5. VIDEO IS NOT EDITED

• Cut together your best takes

Apple iMovie $15 Windows Movie Maker free

Page 21: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

5. VIDEO IS NOT EDITED

• Creative Commons License ‣ http://www.vimeo.com/musicstore ‣ http://dict.ccmixter.org ‣ http://www.joshwoodward.com ‣ http://www.moby-gratis.com/film-music

• Royalty Free License ‣ http://www.premiumbeat.com ‣ http://www.smartsound.com ‣ http://www.allmusiclibrary.com ‣ http://www.audiojungle.net ‣ http://www.digitaljuice.com

FREE

• Don’t use copyrighted music in your videos and risk YouTube taking down your video

PAID

Page 22: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

5. VIDEO IS NOT EDITED

• Make your video interactive on YouTube with clickable links

‣ Step-by-step guide how to set up YouTube annotations: http://www.big3videoagency.com/how-to-increase-conversions-with-youtube-annotations/

Page 23: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

NOW LET’S GET SOME VIEWS

Page 24: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

CAMPAIGN SETUP 8 THINGS YOU NEED TO KNOW

Page 25: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency@big3video © 2013, BIG3 Video Agency

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@big3video © 2013, BIG3 Video Agency@big3video © 2013, BIG3 Video Agency

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@big3video © 2013, BIG3 Video Agency

SUCCESS!!

Page 34: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

GOING VIRAL IS LIKE GETTING STRUCK BY LIGHTNING

Page 35: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

KEY TAKE-AWAYS

1. Create an expert video series

2. Set up a space for your video recordings

3. Release a new video every month and run a marketing campaign around it

4. Learn from the results and optimize

Page 36: How to create a successful & low budget video marketing strategy! By Big3 Video Agency

@big3video © 2013, BIG3 Video Agency

REGISTER AT BIG3VIDEOAGENCY.COM/WORKSHOPS

EARLY BIRD UNTIL SUNDAY, NOV 8, 2013