how to create a successful presentation
TRANSCRIPT
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HOW TO CREATE ASUCCESSFUL
PRESENTATION
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What is the most important ingredient
of a successful presentation?
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The slides?
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The slides?The speaker?
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The slides?The speaker?
The data?
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The slides?The speaker?
The data?X
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THE IDEA
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But not just any idea...
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The idea must be...
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understandable
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memorable
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andeffectivein changing
thought or behavior
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understandable
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understandablememorable
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understandablememorable
effective
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to be
SUCCESSFUL
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But how?
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SUCCES
imple
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How do you simplify your ideas?
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Simple = core + compact
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If you can’t explain it simply,you don’t understand it well enough.
-Albert Einstein
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Making a presentation is like making a pizza.
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There are dozens of toppings,but you have to be selective.
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Find the core.
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The more compact the idea,
the easier it is to share.
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SUCCES
imple
nexpected
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How do you get the audience to pay attention to your ideas
and then maintain their interest?
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Get attention: SURPRISE
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Get attention: SURPRISE
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Get attention: SURPRISE
Hold attention: INTEREST
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It’s not hard to SURPRISE your audience...
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But it is hard to MAINTAIN THEIR INTEREST.
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A boss makes work drudgery, a leader makes it interesting.
-Russell H. Ewing
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SUCCES
imple
nexpected
oncrete
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How do you help people understand and remember
your ideas?
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Avoid abstraction.
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Abstraction is the luxury of the expert.
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The Velcro theory of memory
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The Velcro theory of memory
The more hooks in your idea, the better.
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SUCCES
imple
nexpected
oncrete
redible
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How do you make people believe?
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External credibilityvs.
Internal credibility
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Authorities and antiauthorities
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Convincing detailsAccessible statisticsTestable credentials
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Are you better off now than you were four years ago?-Ronald Reagan
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SUCCES
imple
nexpected
oncrete
redible
motional
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How do you make people care?
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If I look at the one, I will act.
-Mother Teresa
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The power of association
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Form an association between something they don’t yet care about
and something they do care about.
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Appeal to self-interest
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Appeal to identity
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SUCCES
imple
nexpected
oncrete
redible
motional
tories
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How do you get people to act?
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Stories as simulation(Tell people how to act)
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Stories as inspiration(Give people energy to act)
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Hillsvs.
Heartbeats
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Once you have an idea that’s worth presenting...
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...you can begin to work on the presentation.
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But first things first...
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SUCCES
imple
nexpected
oncrete
redible
motional
tories