how to create a traffic jam · •identify your keywords •take top 10-20 keyword phrases and try...
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How To Create a Traffic Jam
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#1 Blogging
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Always Be Blogging Long Tail Rules…PERIOD!
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Guest Blogging
• Guest Blogging is an Insanely Powerful Way To Get Loads of Free Traffic
• Guest Blogging is Putting Your Articles on Someone Else’s Website
• Generally The Site Should Be an Authority Site in the Same Niche
• Contact The Website Owners And Offer Them Free Content (don’t tell them about your link)
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Where To Find Guest Post Opportunities
• Alltop.com
• MyBlogGuest.com
• Fiverr.com
• Forums.digitalpoint.com
• famousbloggers.net
• blogengage.com
• trafficgenerationcafe.com
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What To Write To Blog Owners
Hi {name here} I wanted to say I think you have a great website, I particularly like the post on {random post here}. I was wondering if you'd be interested in posting an article I've written titled {title of post}. I've attached the article to this email. If you're not interested I understand, but I would greatly appreciate it if you’d let me know either way, so it doesn’t go to waste. Respectfully, {Name Here} {Website Here}
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Resources For Blogging
• CopyBlogger.com – Lots of great advice for new bloggers.
• 99CopyWriters.com – Great place to get sales copy.
• TextBroker.com – Find professional writers for super affordable rates to create all your content for you. Use 3 or 4 star writers and check their profiles before committing to Direct Orders.
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#2
Online Press Releases
•Be Seen – (News Outlets, SEO, Website Traffic)
•Build Credibility / Enhance Your Image
•Add “As Seen In…” To Your Website
•Easy to Write – 500 Words.
•Attach photos and videos. 8
Everything is PR newsworthy…
Write a press release about you attending
IMBC
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Free Press Releases
1. PRLog.org 2. Free-Press-Release.com 3. FreePressIndex.com 4. FreePressBox.com 5. I-Newswire.com 6. PressReleasePoint.com •These websites all have high PR and create instant backlinks to your website or blog! •Tip: Never publish the same press release more than once online. Frequency is 1 press release per week ONLY WHEN new content is added to your website or blog. This makes your press release newsworthy.
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Our Favorite
PRLog.com
Hot Tip: PRLog.com Let’s You Get Away With Murder on Your Releases
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Paid Press Releases
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We Get About 2,000 Reads Each Release
2,000 X 365 730,000
Get 0.005% To Spend $1 and Profit
HARO – HelpAReporter.com
I Got Published in This Best Selling Book For FREE
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Traffic Tactic #3 Forum Marketing
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Why Use Forums?
• Forums Are Groups of People Online Who All Have The Same Passion or Interest
• Forums Are a Great Opportunity to Find FREE Traffic. • Forums Have Done All The Work To Put Your Buyers in
One Place, All You Have to Do is Make Them Take Action
Pro Tip: Do Subliminal Promotions Example: “Hey Guys, I just found this site giving away free
real estate investing training, definitely worth the read. Not the typical worn out crap, here’s the link (drop link)”
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Where To Find Niche Forums
• big-boards.com • boardtracker.com • omgili.com • boardreader.com • scrapebox.com • groups.google.com/forum • forumsearch.com • dropmylink.com Pro Tip: Make Sure To Include Your Signature in Your Profiles
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Ninja Forum Links
• Use Forum Signatures
– Like Email Signatures, Only Someone Else’s List
– Add Links and Call To Action Without Upsetting Moderators or Other Users
– Create Valuable Comments, Your Signature Will Do The Rest
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Traffic Tactic #4
Light Switch Marketing
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What is Light Switch Marketing?
• We made this term up for Pay Per Click marketing, because you can turn it on and off like a light switch.
• Pay Per Click otherwise known as PPC can be calculated and controlled if done correctly.
• One of the best ways we know to make massive, predictable income online
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3 Major PPC Networks
• BING/Yahoo
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Why Most People Will Never Do PPC
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Let Us Take Away The Fear
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Free Coupon and Set Up For Adwords
Free $75 To Google AdWords
https://services.google.com/fb/forms/adwordscoupon/
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$1,000 in Google Adwords for $5 Give Some To Your Clients or Friends!
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Adcenter Let’s You Use Multiple Coupons Up To $400
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They Even Have Other Countries
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$50 in Free Facebook Advertising
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That’s $550 In Free Traffic!
Everyone In This Room MUST Test This!
We Wouldn’t Spend Over a Million Dollars On Things That Don’t Work!
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Traffic Tactic #5
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Why YouTube?
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Why YouTube
YouTube is the 2nd most used search
engine on the planet
*Comscore.com
Video Marketing
• People who watch your videos are
educated consumers
• Educated consumers are more likely
to do business with you
Why Videos?
• Provide value to your subscribers
• Easy to Build Your Brand-No Website
Needed
• Much higher conversions from video
traffic than Google, Facebook or any
other source
Why Worrying About Building a Website?
Make YouTube Your Website!
1. Create Your Channel (Your Website)
2. Create Videos (Pages on Your Site)
3. Upload Them To YouTube
4. Put Affiliate or Product Link in Description Box
Make Money!!!
It’s As Easy As Pie, FREE, and…
No Website Needed!
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Creating Your Video
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Video Ideas
• Talking Head- -Product Demonstration
-Product Reviews
-Interviews
Can Be Effective But Risky
Videos Ideas-Talking Head
Don’t Like Being on Video?
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Video Ideas
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Types of Videos
• Talking Head
• Screen Capture
• Video Sales Letter
• Presentation
• Slideshow
Video Ideas
• Talking Head
• Screen Capture
• Video Sales Letter
Types of Videos
• Talking Head
• Screen Capture
• Video Sales Letter
• Presentation
• Slideshow
Video Ideas
• Talking Head
• Screen Capture
• Video Sales Letter
• Slideshow
Slide Show Videos-Animoto.com
Video Rules To Follow
• Best Length is 30 Seconds to 2 Minutes
• Don’t go over 8 minutes • Make sure to make the first 15 sec
the best • Make sure to include a call to action
–Mention to click the url below and point down
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Video Traffic: Optimization
• Identify your keywords
• Take top 10-20 keyword phrases and try
and make a video for each starting with
the Lowest competition
Video Traffic: Optimization
• Optimize Your Video on YouTube
– Title
– Description
– Keyword Tags on YouTube
Title
Description
Tags
Video Traffic: Optimization
• Optimize Your Video on YouTube
– Title
– Description
– Keyword Tags on YouTube
• Use Competitive Intelligence to leverage
others work
Video Traffic: Link Building
Syndicate your videos across the web with Pixelpipe.com orTubemogul.com
Build lots of power to your video with Backlinks and watch it rise to the top of Google
Backlinks
Advanced SEO: Link Wheels
Even More Advanced: Link Pyramids
Social Bookmarking
Simple SEO For YouTube
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Title
Tags
Description
#2!
#1!
$1,800 in Free Traffic!!!
$2,170 in Free Traffic!!!
#1!!
$8,500 in Free Traffic!!!
Make Money From Your Views!
Get Paid When People Click Ads on Your Videos
http://youtube.com/partners
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Traffic Tactic #6 Using Other People’s Lists
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Why Do Joint Ventures?
• You Don’t Need a List
• Little To No Investment
• Very Little Work Involved
• One of The Easiest Ways To Launch an Info Biz
• One JV Can Lead to Multiple JV’s
Pro Tip: Make Sure You Are Prepared! When It Comes To JV’s, Sometimes You’ve Got One Shot…Word Travels Fast!
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Places To Find JV Partners • Jvupdate.com • Jvme.com • Jvzoo.com/ • v3.jvnotifypro.com • jv-network.com • JVGenie.com • jvbillboard.com • jointventurenetwork.net • newproductlaunch.launchboards.com/joint-venture-
network-jv-network-of-multi-million-dollar-producers • warriorforum.com/warrior-joint-ventures • JVrocket.com • plattformpartners.com
Pro Tip: Make Sure You Are Prepared! When It Comes To JV’s,
Sometimes You’ve Got One Shot…Word Travels Fast!
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Solo Ads
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What Are Solo Ads
A Solo Ad is When You Pay Someone To Send YOUR Offer to THEIR List on Your Behalf With a Link Back To Your Offer (Usually a Free Offer). The Ad Goes Out By Itself Without Any Other Ads or Promotions.
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Places To Get Solo Ads
• soloaddirectory.com
• safe-swaps.com
• soloadadvertising.com
• 10dollarsoloads.com
• soloadblaster.net
• soloadverts.com
• Pro Tip: Search Google With Niche Name and “Media Kit”
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Our List on Safe Swaps
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Free Solo Ads
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What Are Ad Swaps?
An Ad Swap is The Same Idea as a Solo Ad Only Instead of Paying Money You Exchange Solo Ads To Each Others List. This Can Be VERY POWERFUL! Why, Because It’s Free Optins! Pro Tip: Send Their Offer To Older Non-Buyer Leads. NEVER SEND TO YOUR HOT LIST!!!! Also, you can make them match your clicks.
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Where To Find Ad Swap Partners
• safe-swaps.com
• IMAdSwaps.com
• AdSwapFinder.com
• ListSwapper.com
• warriorforum.com/warrior-joint-ventures+
• UltraSwaps.com
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Ezine Ads
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What Are Ezine Ads?
Ezines Are Online Newsletters. People Optin To Niche Ezine Subscriptions To Receive More Information About That Niche.
Many Ezine Owners Offer Sponsored Ads in Their Emails.
Examples of Real Estate Ezines That Offer Ads:
REIClub.com and MrLandLord.com
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Places To Find Ezine Ad Opportunities
• DirectoryofEzines.com
• New-List.com
• Ezine-Dir.com
• EzineLocator.com
• ezines-r-us.com/targeted-solo-ads/
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Find Your Own Opportunities…
Search Google For…
–Niche Name + Media Kit
–Niche Name + Ezine
–Niche Name + Newsletter
–Niche Name + Advertise
–Niche Name + Advertise With Us
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Traffic Tactic #7 Pay Per Call Marketing
ONLY Pay When an Interested Customer Calls You
Pay Per Call Print Marketing
Advertise in Print Media Like Newspapers and Magazines, But ONLY When Your Phone Rings
With a Customer!
$10 - $100 Per Call
Ask For Whately Greiner
Pay Per Call Radio & TV Marketing
• They Write and Produce Commercials For you
• You ONLY Pay For Quality Calls
• 100 Call Minimum
• Leads Can Be Prescreened By Call Center, Sent Live (will get info for you if you don’t pick up), or Emailed
• $20 - $1000 (Depends on Your Profit Margins)
Ask For Abe
- Consumer Searches On Phone For a Business - Marchex Shows Your Ad - Consumer Clicks Ad To Call Your Business - You ONLY Pay For Quality Calls, No Hangups!
Pay Per Call Mobile Marketing
Pay Per Call Affiliate Marketing
Let These Two Companies Find Affiliates To Promote Your Products For You. They Find Marketers Who Want to Promote Your Products or Services and You Only Pay Per Call!
With ATT Pay Per Call you only pay when they
send you a call from interested buyer live.
Calls Come From ATT Properties Such as Yellow Pages and 411, For as Low as $2.00 a Call
Pay Per Call Phone Book and Directory Assistance Marketing
20,257 FREE Calls!
Underground Tactic Exclusively For MBB Mentoring Students
Local Marketing Bonus
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“The Art of Google Places”
By: Brian Hanson
“How to Dominate Your Local Market
and Get More Exposure, More
Customers and More Revenue.”
Local Marketing
Made Easy
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What We’ll Be Covering
• Understanding Local Search
• Setting Up Google Places
• Optimizing Your Places Page
• Driving Local Traffic
• Protecting Your Reputation
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Pay For Performance, Not Risks.
Why Keep Spending Money On Shotgun Approaches?
Why Not Create Laser Beam Focused
Online Marketing Campaigns?
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Local Marketing is NOT just about having a website anymore! It’s about using as many profitable online channels as possible, and bullet proofing your online presence.
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Did You Know?
• Over 50% of online searches have local intent
• Over 2 billion local searches every month.
• 9 out of 10 people search online to find local businesses to shop for products and services.
• 97% of them click on ads on the first page.
• 82% of local searchers follow up offline with a phone call or in-store visit.
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Nearly All Consumers (97%) Now Use Online Media to Shop Locally.
Marketing Online Is NOT An
Option Anymore – It’s a REQUIREMENT!
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Mobile Devices Are Changing The
Game…Especially Locally!
•The #1 method for local information is the mobile browser.
•As of right now, over half of the connections to the internet are from phones…this doesn’t include tablets and other mobile devices.
•Over 50% of all local searches happen on mobile devices
•43% of local mobile searchers walk through the door.
Sources: DM News, Kelsey Group, comscore, GetListed.org 94
Maps Listings
Hot Tip
Maps Listings Can Provide More Traffic Than Websites, But Should be Done After Initial Link Building.
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GetListed.org
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My Personal Favorite
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Google Places is Taking Over Local Search!!!
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What if your
business was here?
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Power Of The One Box!
This Is How To Kill The Competition…
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Google Maps Facts
• 17% of search results now show Google Maps
results at the top of the page
• 50% of online maps usage now coming from mobile
(up from 40% only 2 months ago!)
• Your NOT too late! Only 10% of Google Places
profiles have been claimed!
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Build Citations!
Before You Even Think About Creating Your Google Places Page…STOP…Build Citations First!
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Using Citations To Increase Your Local Rankings
•Citations are “mentions” of your business online (NAP) •They rank your maps listing, much like back links rank your website • Citations do NOT require a link or website to build power to your listing. They build power by brand. •They help Google determine that your business is real •You can find citations in the “More About Your Business” section in your Google Places page. •Citations are now helping rank websites!
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Great Places To Get Citations Yellow Pages Yelp Super Pages Insider Pages YouTube Judy‟s Book Kudzu Manta HotFrog ShopCity Dexknows Angies List
Yellow Book Yellow Bot Magic Yellow Merchant Circle Shop City Info USA AVVO Lawyers.COM Localeze City Search Local.com Foursquare
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Rules For Getting Citations
www.whitespark.ca/local-citation-finder
•Make sure every single listing of your business has the EXACT same information! •Make sure you don’t have duplicate submissions •Finding The Centroid – Maps – Type in city – look at pointer
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Done For You Citations!
$99 - $149
http://www.keywordmarketingpro.com/services/local-seo/
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On a Budget Done For You
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Set Up Your Places Page
• Advertise Online Quickly and Easily, Even if You Don’t Own a Website
• First Check if Your Company is Already Listed
• Go To www.google.com/places
• Complete your places page 100% to get maximum results!
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Adding Pictures
• You can add up to 10 pictures on Google Places…add all 10!
• If you need pictures to use, go out and take some pictures of houses. Any real estate pictures will do.
• Add captions to your photos before you upload.
• Lazy and just want to pay for pictures? Go to istockphoto.com
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Hot Tip 1: Get More Than 10 Pictures • How can I upload more than 10 pictures when
Google only allows 10?
• Upload as many pictures as you can to other sites you’ll be using for citations…places like CitySearch
• Google will add third party pictures to your listing, in addition to your 10.
• Have customers or friends add pictures under their google account.
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Hot Tip #2
• Add Picture with Call To Action
• Add a QR Code for a picture
• Take a snap shot of your testimonial and put your testimonial up as a picture.
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Adding Video With Animoto.com
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You Can
Track Your
Visits!
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Great Customer Reviews = Higher Rankings and More Sales
• Reviews can help your business or destroy it.
• Google is using reviews to rank your business
• Anyone can do a review on your business, even your competition…ask me how I know!
• Bad reviews and no reviews will kill your business, just look at these stats…
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Looks Like We’re In The Trust Business!
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How To Get Your Reviews Online
Google Will Flag Your Account if You Enter Your Own Reviews, Even if They are Real! So How Do You Get Them Online? www.USSearchMarketing.com
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Hot Tips For Your Reviews • If You Get At Least 5 Reviews, Your Reviews Will
Show Up in Google Search.
• Reply to Every Customer Review. This Makes Your Reviews Look Longer, and It Shows Potential Buyers You Care.
• Got a Happy Customer? Get “Best Ever” Reviews Sending Customers an Email Asking Them To Visit places.google.com/rate, Search For Your Business and Place a Review. This is an Automatic 5 Star!
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• Get Reviews on Third Party Sites, Google Will Add Them To Your Places Page
• Get enough reviews and Google will add an “at a glance” snippet on your places page
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Are You Monitoring Your Reviews?
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Add Coupons To Your Page
• This is your chance to add killer offers to your places page. Add as many as you can!
• Add pictures to your coupons.
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Add As Much As You Can Fill Out EVERY Category…
• Coupons
• Hours of Operation
• Payment Options
• Additional Details
• Even Language
Anything You Can Add To Your Listing Helps!
Next…Sit Back And Watch!
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My Younger Brother Kyle
Kyle Hanson – 18 Years Old, Just Out of High School. Down For His Internship With Team MBB Last Year.
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I Just Did a Search Today…
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Only 26% of Small Businesses Have
Invested Any Time or Effort in
Marketing Online.
There is still time… if you HURRY!
It’s NOT Too Late!
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Step 1: Download the $13MM dollar traffic map at www.marketersblackbook.com/trafficmap Step 2: “Like” Marketer’s Black Book on To stay updated Step 3: Go Kick Some Butt!