how to create a viral #givingtuesday campaign

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Nonprofit Webinar Series The next generation of communications.

How to Create a Viral #GivingTuesday Campaign

I How to Create a Viral #GivingTuesday Campaign

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Speakers Introduction

Overview

#GivingTuesday by the Numbers

Baseline Campaign

Best Practices, Creative Ideas and Examples

Resources

Bonus Segment: Empowering Nonprofit Communications

Q&A

Webinar Agenda

UniVoIP welcomes you!


Industry Expert Speakers

Susan McPherson Joclyn Goss Shannon Boren


#GivingTuesday: A Brief Overview

#GivingTuesday is a global day of giving that launched in 2012. It has become a movement fueled by the power of Social Media and collaboration.

Celebrated on the Tuesday following Thanksgiving, #GivingTuesday kicks off the charitable season.

Just like every major retailer offers Black Friday deals, every Nonprofit should take advantage of the spirit, collective energy and possibilities of #GivingTuesday.


#GivingTuesday: By the Numbers

2012 2013 2014 20150

20406080

100120140

Amount raised (in millions)

Countries Participate

Donors in 2015

Twitter Impressions

71 700k 114B


#GivingTuesday: Keep in mind….

mean gift

of donations were made via mobile

online donations

$107

17%

57%

Source: Blackbaud


The Baseline for #GivingTuesday Participation

Determine your campaign theme – will it be standalone, a kickoff to your year-end campaign or both?

Join the #GivingTuesday campaign and sign up as an official partner.

Figure out the resources and assets you’ll need to make the campaign a success.

Ensure your website is ready to go and optimized for both mobile and online donations.

Create consistent but platform-specific marketing messages and materials for your social, email and other online channels – don’t forget text!

Be sure to thank all donors and report back on progress.


POLL #1: How many employees are at your organization?

Join the Conversation


Consider: Seeding the Message

#GivingTuesday conversation starts trending NOW. It’s time to start seeding the message with your audiences.


Consider: Matching

Matching prizes can increase the probability of giving by up to 40%.


Consider: Offline Events

4 in 5 millennials are motivated for the opportunity to work on a cause they are passionate about.


Consider: Deploying Your Employees & Advocates

Give employees and advocates everything they need to fundraise or spread the word on your behalf.


POLL #2: What is your organization’s yearly #GivingTuesday

Campaign budget?



Consider: Tapping into #Unselfies

The #UNselfie flips the concept of selfies on its head – and gives your donors an easy way to increase your nonprofit’s visibility.


Consider: Creating a Landing Page

Make sure your landing page tells a story but also drives audiences to action – on desktop and mobile.


Consider: Building in Real-Time Urgency

People are inspired by other people. Keep your audience fully in the loop about progress throughout the day.


Consider: Doing Something Fun on Social

Make #GivingTuesday your own and get creative with it.


POLL #3: What form of communication does your organization mostly use to connect with donors and supporters?



Consider: Not Asking for Money

Be sure to offer your audience other ways to get involved aside from a monetary donation.


Take Advantage of #GivingTuesday’s Resources

Here is a sampling of what’s available:


The #GivingTuesday Timeline

NOW OCTOBER NOVEMBER DECEMBER

Plan story and theme

Set goals

Contact partners

Find a match

Secure participation from volunteers

Begin building landing page

Announce your plans

Send a save the date

Plan for offline event(s)

Provide volunteers with advocacy kit

Start social posts

Ensure all employees are in the loop

Consider pitching media

Go big on social

Launch your landing page if you haven’t yet

Finalize advocacy activities

Finalize day-of events and engagements

Be sure someone is monitoring and engaging on social media all day

Say thank you

Measure results and gather insights

Keep momentum going for end of year campaign


Empowering Nonprofit Communications

BONUS SEGMENT

Featuring the success story of:

www.ourhouse-grief.org


About OUR HOUSE Grief Support Center

The OUR HOUSE mission is to provide the community with grief support services,

education, resources, and hope. Since 1993, OUR HOUSE has helped thousands of grieving

children, teens, and adults as they embark upon their journeys to hope and healing.

www.ourhouse-grief.org

Mission


Our House Partners with UniVoIP to Power Progress

“Initially we just wanted to cut our costs but then we started thinking about our future growth and what that meant. We then connected with UniVoIP to help us

adopt a cloud-based phone solution that would keep our people and our locations connected as we continued to grow.”

Joclyn Goss, OUR HOUSE


Enhanced collaboration and communication between all offices.

Received advanced VoIP phones at no cost and enjoys monthly communication cost savings.

One service provider and one low monthly bill to manage all locations.

Employees experience continuous communication and productivity from anywhere with advanced mobility features.

Experiencing Superior Communication in The Cloud

Benefits experienced after modernizing our communication infrastructure:


POLL #4: Would your organization be interested in learning

how to modernize its communication infrastructure just like Our House did?



[email protected]@susanmcp1

[email protected]

Q&As

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Linkedin.com/company/univoip