How to Create A Website That

Sells7 Easy Ways to Improve Your

Online Marketing

Timo Jäppinen

Author ‣ Timo Jäppinen is an ad man from Finland

‣ On mission to make advertising sell

‣ Experience from sales, advertising, digital and direct marketing

‣Writes a blog about digital and direct marketing at www.timojappinen.com

Online Marketing

• Learn from direct marketing

• People haven’t changed

• Only technology changes

“Human nature doesn’t change. Market mechanisms change, but human fear,

human greed will be like this decades and centuries hence.”

David Darst

How To Create A Website That Sells

# 1Don’t make selling

harder than it is

"Making the simple complicated is commonplace, making the complicated simple, awesomely simple,

that's creativity."

Charles Mingus

# 2Make your

website clear

# 3Show people to build trust

# 4Use testimonials

from your customers

When I want entertainmet, I go to YouTube and type ‘star wars kid’

# 5Use your webstore

to sell, not to entertain

# 6Use deadlines and

call to action

NEXT:A Direct Marketing

Secret Used By Amazon.com

# 7The more you tell, the more you sell

Direct Marketer’s secret:

Long copy sells more than short copy

# BONUSIn direct marketing the magic word is

FREE

Tested online marketing methods

• Clarity

• Show real people

• Call-to-action

• FREE

• Deadlines

• Keywords

• Consistency

• Long copy

• Videos

• Testimonials

If you don’t know what to do, copy Amazon, Apple

and eBay

If you still don’t know what to do next, you can email me jappinen.timo@gmail.com

or visit my blog

www.timojappinen.com