Create A Winning Social Media Strategy

• See what your competition is up to

• Is there a void in the social media world for your industry?

• Are people talking about you online?

• What are they saying?

• Can you turn these comments into a meaningful conversation?

• How much time can you commit to your campaign?

Prepare and Compare

Pick Your Team• Your team members

could and should come from different departments.

• Bring in people that understand marketing and customer service.

• You will probably need a graphic designer to create original imagery and content.

Create Measurable

GoalsWhat do you want to achieve?

Brand RecognitionLead GenerationCustomer Service

Brand Loyalty

• Now that you have goals you need to measure your efforts!

• Research available tools like Hootsuite, Sprout Social and Radian6.

• Choose the one that makes sense financially and delivers the data you need.

• Remember the most important tool? YOU and YOUR TEAM!

Pick the Right Tools

Target Your Audience!

• Figure out where your customers hang out online.

• Dedicate your resources to the networks they frequent the most.

• Measure all of your efforts!

• Optimize the time of day you post

• Optimize your content for each network

• Are photos working best on Facebook?

• Are your links on Twitter getting click throughs?

Create Content!• The most successful social media managers are content

creators not curators.

• Why send links to your competitors?

• Create engaging graphics, blog posts and share them everywhere!

• The more personal your content is the more your customers will connect with your brand.

• Avoid controversial topics such as religion or politics.

• Know what you are and keep to what you know!

Measure and Adapt!

Need Help?

northboundsocial.comemail: hello@northboundsocial.com

phone: 203-521-3896