how to create an information product from scratch and...
TRANSCRIPT
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How To Create an Information Product from SCRATCH and
Start Making Sales in 30 days or Less!
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Why Make Your OWN Product?
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You make money SELLING stuff
NOTbuying stuff!
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You As An Affiliate
Go Out and Get Traffic To Make Sales
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Downside to Solely Doing Affiliate Marketing
You don’t OWN the product
Commission only sales person
Commission Structure can be changed
They can close your affiliate program
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You As Product Owner
Create Product and Affiliates Drive You Traffic
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You As Product Owner
Create Product and Affiliates Drive You Traffic
Smartest People Do Both.
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[Main Asset In Any Business]
Build a mailing list of your OWN Customers …
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“You Own An Asset”
“Giving YOU total control of your income”
Why Make Your OWN Product?
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Benefits Of Being A Product Owner
You turn from Affiliate to Vendor
Build a career off the back of it
Celebrity Status from it
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“The Problem Is People Think They Can’t Do It”
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Objections to Overcome
“I’m not an expert on anything”
“I don’t know what product to create”
“I don’t know how to create a product”
“I don’t know how to get traffic”
Fear of Failure!
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Who thinks launching a product is scary?
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Who thinks launching a product is
scary?
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“The Different Types of Media”
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Different Types of Media
Software
Wordpress Plugins
Software Suites
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Different Types of Media
Written
Books
eBooks
Newsletters
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Different Types of Media
Audio
Podcast
Mp3
CD
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Different Types of Media
Video
DVD
Video Course
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Different Types of Media
Live
Seminars
Workshops
Webinars
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The Number 1 Skill To Make Money Online
Rich Schefren & Alex Jeffreys
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Number 1 SkillGet Inside Head Prospect
Stats show 96% of info products FAIL!
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Alex Jeffreys & Frank Kern
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Footlong
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How to Get Inside the Head of Your Perfect
Prospect
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How to Get Inside the Head of Your Perfect Prospect
1. What keeps them up at night?
2. What do they secretly desire?
3. What is there biggest frustrations?
4. What is their biggest fear?
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How to find these things out?
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How to find these things out?
If you have a mailing list…
…Survey them
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If you don’t have a mailing list…
Put your detective cap on!
Look at forums
Interview key people in market place
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If you don’t have a mailing list…
Put your detective cap on!
Analyse your key competition sales letters for clues
Become a buyer and analyse your competition products
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Most people HATE market research….
… I LOVE it
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After Market Research..
..Create the Perfect Product
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Product Creation Tips
One Problem … One Solution
Keep the product SIMPLE
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Free Products
“You can have everything in life that you want if you just give enough other
people what they want”-Zig Ziglar
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Paid Products
90 minute product creation
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Oscars 2013
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7 Ways to Create a Product
1. Be The Expert
2. Interview an Expert
3. Become The Expert
4. JV with The Expert
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7 Ways to Create a Product
5. Create Software Product
6. Gain Private Label Rights to Product
7. Create Resource Guide
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Expert Driven
Joey Xoto
His aim $1k per month
Shaking before launch
Front End Results
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Interview Expert
Napoleon Hill
Published ‘Think & Grow Rich’ in 1937, during the Great Depression.
By 2011 – 70million copies had been sold
Originally cost $2.50 a copy.
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Become An Expert
Ryan Phillips
Ryan Phillips lost weight using a home made diet plan. He made it his own by adding his own story and personality!
Study for a few months and call yourself an expert .. ..No-one else will!
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JV with Expert
Marc Milburn
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Software
Mike Artime
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Rehash PLR
Alex Jeffreys
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Resource Guides
Marcus Passey
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Book Recommendation
Mark L. Eldridge
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“Everyone In The Room Could Create One Of These
Products”
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“Pricing your Front End Product”
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Pricing your Front End Product
Below $10
- Product Will convert higher
- Build a list of customers QUICKER
We’ll cover selling to your customer list
tomorrow!
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Forget Tech Stuff (For NOW)
“I couldn’t build a blog with a gun to my head if my life
depended on it”
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Next Session we’ll look at Tech
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Michael Masterson
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Forget Tech Stuff
Michael Masterson – Chief growth strategist for Agora Inc.
Books ‘Automatic Wealth’ & ‘Ready, Aim, Fire’ were Wall Street Journal and New York Times Best Sellers.
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As long as you understand what your perfect prospect
wants..
..you will get GREAT sales conversions
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Selling Your Product
[Actually MAKING Money]
Create a One Page Website to sell ONE product
(and you’re in the making money biz)
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“Get Outta There Mike”
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“$250,000 in his Spare Time”
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Ways to Create a Sales Letter
Do It Yourself!
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“Even with a bad copy you can do well!”
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“14% Confersions Full of Spelling Mistakes”
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How to Write a Sales Copy Instantly
Jay Abraham
USA #1 Marketing Wizard
AKA 9.4 billion dollar man
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How to Write a Sales Copy Instantly
-Go To Amazon
-Type In Your Topic
-Find Top Books on Topic
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How to Write a Sales Copy Instantly
Look for:-Titles-Sub-Titles-Categories-Editor Reviews-Reader Reviews – Good & Bad
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Turn Poor Copy To GreatCopy…
Use this information to create your sales letter, squeeze page, email
campaigns.
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To become better at Copy Writing
Read..
John Carlton – Kiss Ass Copy Writing
Gary Halbert Website www.thegaryhalbertletter.com
Robert Collier Letter Book
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To become better at Copy Writing
Read..
Anything by Dan Kennedy
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Once you get in the mind of the market place, writing copy will
come naturally to you…
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However .. If you want to
outsource it ..
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Tim Shrieves few hundred dollars 10% Conversions
Joey JV with someone to get it done free
JV with copy writer for 10%
www.warriorforum.com
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What is the outcome of doing this?
You have a 24 hour sales person
making you sales
for years to come!
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And That Wraps Up How To Create A Product And Sell It
In 30 Days Or Less…
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Q&A“Let’s Get The Running Man
To Take Mic Around”
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In the next session I’ll teach you how to get traffic and
automate the whole process..