how to create an insanely great presentation or pitch
TRANSCRIPT
INSANELY GREAT! m a k e yo u r n e x t p i t c h o r p r e s e n t a t i o n
30 MILLIONpresentations per day
How most of them make us feel:
let’s strive for
INSANELY GREAT! (instead of “rather shitty”)
“BEING ABLE TO SPEAK IN PUBLIC IS ONE OF FIVE KEY BUSINESS SKILLS THAT CAN MAKE OR BREAK YOUR COMPANY OR YOUR CAREER.
- FORBES -
“PRESENTATION LITERACY I S N ' T A N O P T I O N A L E X T R A F O R T H E F E W.
IT'S A CORE SKILL FOR THE 21st CENTURY.
- CHRIS ANDERSON, HEAD CURATOR OF TED TALKS -
“a person can have the greatest idea in the world, completely different & novel, but if that person can’t convince other people, it doesn’t matter.- GREGORY BERNS -
INSANELY GREAT! m a k e y o u r n e x t p i t c h o r p r e s e n t a t i o n
Here’s how to
Have ONE CORE MESSAGE.
step 1 :
Have ONE CORE MESSAGE.
step 1 :
- And please don’t make
me guess what it is! -
This portable music player weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.
for example :
This portable music player weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.
for example :
Huh?!?
This portable music player weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.
1000 songs in your pocket.
- vs -
1000 songs in your pocket.
boom!
care about your audience.
pro tip:
What do you want your
audience to
FEEL?
+What do you want your
audience to
FEEL?
What do you want your
audience to
think?
+What do you want your
audience to
FEEL?
What do you want your
audience to
think?
+What do you want your
audience to
do?
start with a 5-slide pitch
pro tip:
& build from there.
SITUATION
THE 5-SLIDE PITCH
1
SITUATION
PROBLEM
1 2
THE 5-SLIDE PITCH
SITUATION
PROBLEM OPPORTUNITY
1 2 3
THE 5-SLIDE PITCH
SITUATION
PROBLEM OPPORTUNITY
SOLUTION
1 2 3 4
THE 5-SLIDE PITCH
SITUATION
PROBLEM OPPORTUNITY
SOLUTION
CALL 2 ACTION
1 2 3 4 5
THE 5-SLIDE PITCH
pro tip:
paper b e f o r e PowerPoint.
- STEVE BOOTH-BUTTERFIELD, THE COMPLETE IDIOT’S GUIDE TO PERSUASION -
BIT.LY/APCYES
Speak i ng o f p e r sua s i o n…
Have you signed up for my free video crash course (on Mastering the Art of
Persuasive Communication) yet?
keep it simple.
step 2 :
- LEONARDO DA VINCI -
“simplicityis the ultimate sophistication.
working memory can only hold
3 to 4 chunks of new information
at one time.
pro tip:
Obey 1:7:140
the
rule .
1:7:140idea per slide
1
1:7:140 7 words per slide
no more than
1:7:140140characters or less
Practice kanso.
(aka = the omission or exclusion of the non-essential)
pro tip:
for example…
a typical data slide
step 1: remove distracting gridlines.
step 2: eliminate unnecessary labels.
step 3: remove the logo!
step 4: lighten up the lines.
step 5: make the core point crystal clear!
VOILA!
see the difference?
before after
S T A R T STRONG!
step 3 :
you’ve got
< 8 seconds
to engage
your audience.
Which means…
don’t waste iton the a.s.s.
!!!!!!!!!!!!!!!!!!!!!
=A.S.S.Agenda Start Slide
=A.S.S.Tell them what you’re going to tell them.
Tell them. Then tell them what you just told them.
=A.S.S. No bueno!
JUSTsayno!!!
Instead of starting with the A.S.S.,
pro tip:
start with a story.
L O V E
humans
stories.
stories.
even beforewe had language
we h ad
Stories have heros…
heroes. stories have
villains. stories have
remember. stories help us
@mzkagan
this is not a story.
A story is the only way to activate the brain so that listeners turn the story into their own idea & experience.
- URI HASSON, PRINCETON UNIVERSITY -
“
visuals > w o r d s
step 4 :
60,000
t h e h u m a n b r a i n
processes visual input
f a s t e r .
A set of points in a plane equidistant from a given point.
for example :
A set of points in a plane equidistant from a given point.
- vs -
- vs - CIRCLE
which did you “GET” first?
want another example?of course you do, you devil!
- vs -
- vs -
words > visuals
- vs -
visuals > words
boom!
make ‘em step 5 :
feel!
most people believe
they make decisions via logic & reason.
ready for the truth?
- FAST COMPANY, JULY 2015 -
nobody
if logic alonewere enough,
would smoke.
- MAYA ANGELOU -
emotions trigger an influx of dopamine.
“REMEMBER THIS!”
dopa m i ne i s l ike a hu g e n eon s i gn that says
Set the mood
pro tip:
— v i s u a l ly.
Use evocative words.
pro tip:
sad
TIRED
large
for example…
sad
TIRED
large
morose
exhausted
colossal
- or - ?
practice. step 6 :
“Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, & the emotions to affect other people.
- JIM ROHN -
So that’s it!You are now armed with the very formula I use to create
most effective,most popular
p r e s e n t a t i o n s ever!
some of the
Now it’s
YOUR TURN!
BIT.LY/APCYES
A lot of people are waiting for Martin Luther King or Mahatma Gandhi
to come back —but they are gone.
“- MARIAN WRIGHT EDELMAN -
W e a r e i t. It is up to us.
It is up to you.
