how to create an seo-friendly podcast
TRANSCRIPT
@recipeforseo
The recipe for
SEOSUCCESS
How to create an SEO friendly podcast
Make Google fall in love with your pod and win more listeners.
@recipeforseo
Who am I ?
@recipeforseo
@recipeforseo
Why does SEO matter?
@recipeforseo
Search Engine Optimisation is the process of influencing
natural search results so that your website pages rank well for your
chosen keywords
What is SEO?
podcast episodes
@recipeforseo
What is a Search Engine?
++ =
CRAWLER
ALGORITHMSEARCH ENGINE
INDEX
@recipeforseo
@recipeforseo
Double whammy impact
@recipeforseo
@recipeforseo
$999-
The big mistakes
@recipeforseo
Lists versus search rankings
Lybsyn reports that 70% of podcast downloads come from iTunes
@recipeforseo
List rankings
The podcast 'Home Page”
features curated shows by iTunes,
New and Noteworthy in all categories,
and top episodes.
@recipeforseo
Related podcasts
@recipeforseo
Related podcasts
@recipeforseo
True search resultsSearch result for “SEO”
Results by podcast or individual episodes
@recipeforseo
What are the possibleiTunes ranking factors?
@recipeforseo
Write for humans first and
search engines second
@recipeforseo
@recipeforseo
What do you want to be found for?
@recipeforseo
Podcast title
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Talent / host name
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Podcast subtitle and summary
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Cover art
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Episode title
A click worthy headline beats a keyword stuffed headline every time.
@recipeforseo
Episode title
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Episode title
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Ratings and reviews
@recipeforseo
Your podcast website
@recipeforseo
Show notes
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Results
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Results
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Results
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Results
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AAQQ &&
@recipeforseo
The next steps
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The next steps
@recipeforseo
www.therecipeforseosuccess.com.au
Thank you