How To Create And Launch A Successful Online HR Course!

10.03.20

- LIVE TRAINING -

Ben Geoghegan

Johnny Beirne

The ‘9 P’ System for Successfully Creating

and Launching Your Online Course

BY THE END OF THIS MASTERCLASS

YOU WILL KNOW….

How to create an

additional income from your expertise

and work fewer hours

HOW?

By Selling Your Existing Expertise

as an

Online Course

9 Step Systemyou can use to

successfully launchYour Very Own Online Course

Why should we create an online course in the first place?

Having your own online course allows you to have a freedom business with a passive income.

What is a freedom business?

A freedom business is a business that allows you to do what you want when you want and still have a positive impact with a great income. Unlike an offline business, you are not controlled or limited by time or travel.

What is a passive income?

Profit without being physically present. The opposite of exchanging time for money, which in my opinion is the worst exchange rate in the world.

Isn’t it all very technical?

You will be pleasantly surprised at how easy it actually is. And once you create your course, it will be like the client that keeps on giving.

Live life on your terms

Now, let me take a guess as to why YOU are here…

You’re completely frustrated with…

…getting paid for your time…

…instead of what you reallyshould be getting paid for..

WHICH ISthe value you add

and the difference you make….

…in people’s businesses and their lives

with your expertise

..and not the time it takes to add it

Boxed in………..

Don’t let the size of room determine the size of your impact or income

This masterclass is also for you because…

…you’ve had enough of the…

…other repetitive tasks…

…that come with selling your expertise offline

Writing ProposalsSending Invoices

Documenting ExpensesSitting in Traffic

Correcting Course AssignmentsSubmitting ReportsChasing PaymentsWorking Late And At Weekends

No time for you or the people that

matter to you

Time for Money Trap

What is ONE THING youwould love to

stop doing in your business?

So really, if I was to summarise…..

Selling your own online course is definitely for you if you want…

MORE FREEDOM

MORE IMPACT

MORE INCOME (A LOT)[including more certainty]

My Personal Story

My Professional Story

€900+ per day for training and consultancy

HOWEVER:

€900 per day was not everyday, sometimes,

it was once a week or even less

€900 changed to ~€600

Irrespective of the Day Rate- 7 hours delivery (the part I loved)

- 2 to 4 hours to prepare the course (sometimes days)- 2 hours to write a proposal

- 2 to 4 hours travel- Expenses

- Admin, Report, Invoicing- Waiting to be paid (payment delays)

I had very little timefor me and

the importantpeople in my life

My London Experience

‘Facebook for Pharmacists’

Why Pharmacists?

Some of my clients were pharmacists and

I felt it was a market that could need it and could pay for it

I convinced a PharmacistGroup to circulatean email about it

22 pharmacists registeredfor the course in the

first few weeks of promoting it

Cost of the course = €197Revenue generated inthose first 2 weeks…..

€4,334

€4,334No. of hours for delivery = 0

No. of hours for tendering/writing proposals = 0

Cost of travel and expenses = 0

No. of hours for travel = 0

No. of hours to produce = 12 (once off)

AND THIS WAS BEFOREI even recorded the course

With that course, I had a specific order from a company for 20 students….

….at €97 per studentTotal Revenue €1940

AGAINNo Expenses

No TravelNo Delivery

etc. etc.

Furthermore, it’s not just the financial value of these orders...

Income

Effort (Hours)

OLD WAY

ONLY WAY

Old Way v Only Way

Income Exercise

Desired Monthly IncomeCurrent Monthly Income

€5,000Difference =

So if the difference is €1,000, I would urge you to

think bigger…

…and aim for at least €5,000

Now close your eyes and imagine for 10 seconds,what it would feel like …

…to have an extra €5,000 inyour bank account every month

Debts you could pay off

Contributions you could make

Places you could visit

Hobbies you could take up

ORmaybe, you’re satisfied

with your income

But you’re not happy with the amount of time it

takes to earn it

Time Exercise

Current Hours p.w (60)Desired Hours p.w (20)

40 Hrs p.wDifference =

Now imagine for 10 seconds,what it would feel like to

get 40 hours back every week

Now, the question is, with your existing business ...

How would you do it?

Charge more?

Work more?

Are either of these an option?

Well maybe,but as you know, both have a limit

OR

You could create yourONLINE COURSE

You could charge €197 for it….

and sell 2 copies per week(to start with)

Sell 8 Copies per month

TOTAL = €1,576 per month

Sell 20 Copies per month

TOTAL = €3,940 per month

Sign up 100 People per yearto a €1,000 Programme

€100,000 Salaryworking a 20 hour week

TIME FOR MARKETING?

That can be automated toowith an online ad and a webinar

So let’s get into it

Step 1 – Preparation

Step 1 – Preparation

Prepare yourself by building internal leverage

Step 1 – Preparation

Make a list of the things you would like to do and have

but the lack of time and moneyis stopping you

Step 1 – Preparation

Things you could do and have for yourselfand your loved ones

Things you could do for those who are less fortunate

Step 1 – Preparation

Document the legacy you would like to leaveand embrace that feeling of fulfilment

Step 2 – Plan

Step 2 – Plan

Treat your course like your best client and give it the same amount of attention

It will become the client that keeps on giving

Step 2 – Plan

Schedule time each week.

TIP: The same amount of time at the same time every week

Monday - 9am to 12pmThursday - 2pm to 5pm

Step 2 – Plan

Something has to give

Make a list of the things you’re going to stop doing.Things that add no value to your business or your life

How long will it take?

Example

90 Minute Course = 30 x 3 Minute Videos

Up to 1 hour to make a 3 minute video….

Record 3 Videos per week = 3 Hours per week

You will record your course in 30 hours

So at 3 hours per week, you will record your course in 10 Weeks

Sell 50 Copies @ €200 each

= €10,000

Step 3 – Pick

Step 3 – Pick

Pick a topic that you know the bestthat you are best known for

[sub-topic or niche]

Step 3 – Pick

A topic that is a real pain for people, and these same people will gladly pay for your

‘pain removing’ expertise

Step 3 – Pick

A topic you are really passionate aboutPassion > Energy > Infectious

Step 4 – Pilot[Soft Launch]

Step 4 – Pilot[Soft Launch]

A pilot course is your first draft where you invite a select group to register

Step 4 – Pilot

Your pilot course needs to have just enough content for your students to get the result

you promise

Step 4 – Pilot

Content is then tweaked or added based on feedback

Step 4 – Pilot

Enrol 20 people with a large ‘Pilot Discount’

Example: Public Price €497 | Pilot Access €197

Ask them for feedback (and patience) in return for this discount,which you can use to improve your course.

Step 4 – Pilot

This will ensure that you don’tleave out key information

and avoid the ‘Curse of Knowledge’

Step 4 – Pilot

€3,940 before you even produce your course

Step 5 – Price

Step 5 – Price

Charge at least €297 for your 1st course and

then prove it is worth even more

Step 5 – Price

If it is not your first course andyou have a strong position

in the market, you can charge more

Step 5 – Price

As your course develops and improves, and participants get results,

then you can increase your price

Step 5 – Price

This is not about charging more for the sake of it or a ‘get rich quick’ scheme

Step 5 – Price

It is about the fact that if people do not invest enough money,

they won’t invest enough time, and won’t get the desired result

Step 5 – Price

The right price will attract the right people.

Step 5 – Price

If you don’t charge enough, everyone looses.

Step 5 – Price

You can charge from €997 to €2997+ for your programme

Step 5 – Price

There will always be certain people who will say your lowest price is too expensive….

Step 5 – Price

…and there will always be other peoplewilling to pay your highest price.

Step 5 – Price

There is a time and a place for free.Examples: Free Foundation Course or Webinars

Step 6 – Produce

Step 6 – Produce

Create some simple slides and talk over themjust like you see here

(you don’t need to be in the top corner)

Step 6 – Produce

Take your webcam, a good light source and external mic

and make talking head videos

Step 6 – Produce

Combination of A & B like you see here.

Step 6 – Produce - Curriculum

Map out 5 sectionswith 5 lessons for each section

Step 6 – Produce

Then create 5 slides foreach lesson with the

5th slide being a real life example

Step 7 – Publish

Step 7 – Publish

Create a free account on aLearning Management System (LMS)

e.g. Teachable.com andupload your videos and any PDF resources

Step 8 – Promote

Step 8 – Promote

Write a simple guideto grow your email list

(You can also do this as your first step)

Step 8 – Promote

Host a webinar with acompelling offer to generate sales

Step 8 – Promote

Use Facebook Live, LinkedIn Videos or YouTubeto create awareness

about the guide & webinar

Step 8 – Promote

Host a 5 Day Challenge

Create a Short (30 minute) Foundation Course

Step 8 – Promote

Share actionable content from your courseon your Social Media Profiles

and in relevant Facebook and LinkedIn Groups

Step 8 – Promote

When you generate some sales, reinvest some of that money in a Paid Ad

campaign to promote your webinar

Step 8 – Promote

Approach some companies who may want multiple copies of your course for their staff

Step 9 - Programme

Step 9 – Programme

Offer the same course with live online group calls as a Membership Programme

Step 9 – Programme

Charge €997 to €2997+ for yourMembership Programme

12 Week to 12 Month Programme

Videos – Resources – Group Coaching

Step 9 – Programme

A programme is extremely valuable because it provides additional frequent

support, encouragement and accountability

Step 9 – Programme

In my experience, more and more people wantand will pay for this accountability

What next?

Online Programme with Live Group Coaching

Complete Online Programme that goes through all 9 Steps in

detail

You will have access to short, simple, step-by-step videos

that will walk you through it all

Watch whenever and as often as you want

Videos, Audio, Additional Resources

I will be with you every step of the way

Online support via comment section

Lesson 1

This means that you will get personalised help and support…

… no matter what level you are at right now

Every question gets answered

Live Group Coaching Calls with Q & A every week

(also recorded if you can’t attend)

Accountability, Support, Feedback, Discussion, Specific strategies

Private Facebook Group

Accountability, Support, Feedback, Discussion, Specific strategies

You will have access to the videos, coaching calls and Facebook Group

for 6 Months

Backstage Access Video

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Programme Cost on my Website today is

€995

When you register during this webinar, you will

receive a €500 discount

WEBINAR OFFER

€995 €495

14 Day Money-back Guarantee- NO RISK -

WEBINAR OFFER

€995 €495

If you do what is outlined in the programme and show me your results within 14 days of signing

up…

…and you’re still not satisfied, I’ll gladly give you a refund.

Access to 2 live Group Coaching Calls during those 14 Days

WEBINAR OFFER

€995 €495

Pilot Launch Process that can earn you up to

€1,900 in course sales

BEFORE YOU START RECORDING

Full Programme - €995

WEBINAR OFFER

€495

Thank you Johnny. Can you please have a look at my Course Setup, and let me know what you think of the intro, www.bobbygconsulting.com

Thanks a bunch for all your help getting here.

Bobby

Full Programme - €995

WEBINAR OFFER €495

Q & A