How to Create Content For

“Boring” Businessesby Jon Bingham

Director of Marketing

• Founded in 2009

• Industry Leading Content Provider

• Service Marketing Agencies and Enterprise Companies

• Hand-picked & Experienced U.S. Writers

• Dedicated Writing Teams

• Account Management

• Custom Content Creation

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Why Content Marketing?

• 61% of consumers feel better about a company that delivers consistent, custom content

• 7 out of 10 consumers prefer to learn about a company through article type content rather than ads

• Companies with active blogs receive 97% more leads

• Content creation is ranked as the single most effective SEO technique

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How Can Boring Businesses Create Engaging Content?

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Part 1 - Topic Development

Expert Topics Come From Experts• A business owner knows their business best

• Industry experts know what topics are most relevant and when

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Part 1 - Topic Development

Stand on Your Head• Think outside the box

• Ask yourself:

1. Why would someone want my product or service?

2. What problem does it solve for them?

3. What could happen if they didn’t buy it?

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Part 1 - Topic Development

Titles Worth Talking About

• Content should create value and peak interest

Example: Dental office blogging about ‘bacon flavored dental floss’ and ‘desserts that will destroy your tooth enamel.’

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Part 1 - Topic Development

Titles Worth Talking About

Make unrelated topics relevant. On National Donut Day we posted this:

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The Do’s and Donut’s of Content Creationhttp://www.bkacontent.com/the-dos-and-donuts-of-content-creation/

Part 1 - Topic Development

Titles Worth Talking About

Example: Pest control company answering questions like ‘can cockroaches survive a nuclear blast?’ and ‘do termites like rock music?’

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Part 1 - Topic Development

Connect with Consumers• Create content that resonates with your

audience

• Look at your content from the readers point of view

• 78% of consumers believe organizations providing custom content are interested in building good relationships

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Part II - Content Execution

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Don’t write just to write. Your content must serve a purpose. TWENTY-SEVEN MILLION pieces of content are shared everyday. Make yours worth sharing!

Part II - Content Execution

Get Emotional• Make them laugh

• Tug at their heartstrings

• Empower them

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Part II - Content Execution

Variety is Key• Don’t produce cookie

cutter content every week

• Use images - Tweets with images are 94% more likely to be retweeted!

• Make videos

• Infographics

• Have fun with it

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Part II - Content Execution

Find Your Voice• Become a storyteller in your own unique way

• Try to convey your personality in your writing

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Part II - Content Execution

Listen to Your Readers• Monitor and respond to the comments on

your blog

• Use analytics to see which blogs have the most traffic/keep visitors on your site the longest

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How Can BKA Content Help?

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• Large team of professional writers

• You give us a topic, we do all the research

• Capable of writing in many styles and tones

• Can create large amounts of content in a short amount of time

• Take the hassle out of writing it yourself or hiring a full time employee to do it for you

• One point of contact to make orders and delivery as simple as possible

THANK YOU

Booth #318www.bkacontent.com

801-441-0737@BKAContent