how to create eye-catching graphics for your nonprofit (without using photoshop!)
DESCRIPTION
There is no doubt that visuals are driving online communications in 2014. Our minds react differently to visual content. On Facebook, videos are shared 12X more than links and text posts combined. 42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. 36% of all shared links on Twitter are photos! Take-aways: The 6 things that make a great nonprofit visual; Examples from nonprofits that are making and sharing eye-catching graphics; Free or low-cost tools that do not require any technical knowledge to use!TRANSCRIPT
Takeaways From Today
• The 6 elements that make a great nonprofit visual;
• Examples from nonprofits that are making and sharing eye-catching graphics;
• Free or low-cost tools that do not require any technical knowledge to use!
#4GLearn @JuliaCSocial
Visuals Are Vital
• On Facebook, videos are shared 12x more than links and text posts combined and photos are liked 2x more than text updates.
• 42% of all Tumblr posts are photos.• On YouTube, 100 million users are taking a social action on
videos every week.• Photo and video posts on Pinterest are referring more
traffic than Twitter, StumbleUpon, LinkedIn, and Google+.• Wishpond found that 36% of all shared links on Twitter are
photos!– Resource: M Booth, Simply Measured, Wishpond
#4GLearn @JuliaCSocial
Creators & Curators
• Creators – 54% of adult internet users that post original photos or videos online that they themselves have created.
• Curators – 47% of adult internet users that take photos or videos that they have found online and repost them on sites designed for sharing images with many people.
• Most people are a combination of both. – Resource: Pew Internet
http://www.pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/
#4GLearn @JuliaCSocial
Do Not Steal Images
• ONLY use legal images that you have the rights to edit and/or use.
• Do not just go to Google Images and swipe something that looks great.
• You can share, retweet and re-pin something from a brand’s social media account.
#4GLearn @JuliaCSocial
Ask Yourself…
What story are you going to tell?
• Behind-the-scenes story• Success story• Impact story• Lessons-learned story• Founder’s storyThis photo:http://www.pinterest.com/pin/79446380901159283
/ #4GLearn @JuliaCSocial
Think Of Your Audience First
Always think first about your audience & your community.
• What will resonate with them?
• What will they find compelling?
This photo:http://www.pinterest.com/pin/79446380900936048
/ #4GLearn @JuliaCSocial
Double Check
Double check data!Double check photo
permissions!
This photo: http://www.pinterest.com/pin/430164201877799959/
#4GLearn @JuliaCSocial
Take Some Time
These tools take time. Don’t get discouraged.Keep learning.
This photo: http://www.pinterest.com/pin/430164201877760549/
#4GLearn @JuliaCSocial
What Makes a Great Nonprofit Graphic?
1) Visually compelling.
These photos:http://
www.pinterest.com/pin/79446380901181048
http://www.pinterest.com/pin/173318285633122007
/ #4GLearn @JuliaCSocial
What Makes a Great Nonprofit Graphic?
2) Tell a story.
This photo: http://www.pinterest.com/pin/430164201878471786
/
#4GLearn @JuliaCSocial
3) Educate and inform.
This photo: http://www.pinterest.com/pin/264938390549160626
/
#4GLearn @JuliaCSocial
What Makes a Great Nonprofit Graphic?
4) Elicit emotion.
This photo: https://
www.facebook.com/photo.php?fbid=10150538648953305&set=a.78410178304.73255.28126338304
#4GLearn @JuliaCSocial
What Makes a Great Nonprofit Graphic?
5) Showcase impact.
This photo: http://www.pinterest.com/pin/15467056842371754/
#4GLearn @JuliaCSocial
What Makes a Great Nonprofit Graphic?
6) Shareable.
This photo: http://www.richardsolomonblog.com/2012/10/maria-corte-world-international-breast.html
#4GLearn @JuliaCSocial
Use Infographics
HubSpot found that brands that publish infographics increase their website and blog traffic an average of 12% over those that do not.
This photo: http://visual.ly/what-infographic-2 #4GLearn @JuliaCSocial
Nonprofit Infographics
http://us.movember.com/news/view/?id=7241
http://www.amnestyusa.org/about-us/amnesty-50-years/50-years-of-human-rights/us-maternal-health-crisis-facts
http://blog.compassion.com/does-international-child-sponsorship-work
/
http://whenyouwakeupamother.com/?p=1362 #4GLearn @JuliaCSocial
Nonprofit Infographics
Collections for future research, inspiration:
http://www.pinterest.com/kanter/nonprofit- m/kanter/nonprofitinfographics/
http://www.pinterest.com/nonprofitorgs/nonprofit-ads-posters-infographics/
http://www.stayclassy.org/blog/five-of-our-favorite-nonprofit-fundraising-infographics/
#4GLearn @JuliaCSocial
Tools to Create Great Graphics
Infographics
Infogr.amInfoActive.coPiktochart Easel.lyVenngageHubSpot – Free templates: http://
offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint
#4GLearn @JuliaCSocial
Tools to Create Great Graphics
Quotes
Quozio.comRecitethis.comBehappy.meQuotesCover.comInspirably.com
#4GLearn @JuliaCSocial
Tools to Create Great Graphics
Enhance Photos
UseChisel.comPinwords.com PowerPointPicMonkey.comPixlr.com
This photo: http://www.pinterest.com/pin/430164201878271362/
#4GLearn @JuliaCSocial
Tools to Create Great Graphics
Photo Apps
ShapelyPiclabMarkstaPictionTypicWordFoto
• These photos:– https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8 – http://www.pinterest.com/pin/64105994667679513/
#4GLearn @JuliaCSocial
Tools to Create Great Graphics
My favorites
Canva.com
#4GLearn @JuliaCSocial
Tools to Create Great Graphics
My favorites
Pinstamatic
#4GLearn @JuliaCSocial
My Two Cents
You need to change the culture - completely.
Start thinking visually and start thinking in “micro-content” terms.
Stop with the excuses. You have interesting
visuals even if you can’t show picture of cute animals and kids – that’s a cop out.
#4GLearn @JuliaCSocial
My Two Cents
Think of creating graphics as showing the world what you do and why you do it, in a compelling, interesting and easy-to-share way!
Your nonprofit’s mission and impact are worth sharing if you get a little creative.
#4GLearn @JuliaCSocial
Resources
JCSocialMarketing.comJohnHaydon.comBethKanter.orgNPTechForGood.com
#4GLearn @JuliaCSocial
Free E-Book
#4GLearn @JuliaCSocial
http://jcsocialmarketing.com/resources/ultimate-guide-social-media-graphics/