how to create fantastic graphics for your blog to get more social media shares (without using...
TRANSCRIPT
@JuliaCSocial #bloggingcamp
@JuliaCSocial #bloggingcamp
Takeaways• The 6 elements that
make a great social media graphic and visual;
• Examples from brands that are making and sharing eye-catching graphics;
• Free or low-cost tools that do not require any technical knowledge to use!
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Visuals Are Vital• 90% of information transmitted to
the brain is visual. Visuals are processed 60,000X faster in the brain than text.
• Videos on landing pages increase average page conversion rates by 86%.– Resource: Wishpond
http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014
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Visuals Are Vital• Posts with visuals
receive 94% more page visits and engagement than those without.
• 60% of consumers are more likely to click on a business whose images appear in search results.
• Resource: Wishpond http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014
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Are You A Creator Or A Curator?
• Creators – 54% of internet users post original photos or videos online that they themselves have created.
• Curators – 47% of internet users take photos or videos that they have found online and repost them.
• You should be a combination of both. – Resource: Pew Internet
http://www.pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/
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IMPORTANT! Do Not Steal Images
• ONLY use legal images that you have the rights to edit and/or use.
• Do not just go to Google Images and swipe something that looks great.
• You can share, retweet and re-pin something that links back to a brand’s social media account.
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Lots of Places for Free Images!
Beth Kanter created a great List.ly:The Ultimate List of Free or Low Cost Image
Collections! http://list.ly/list/703-the-ultimate-list-of-free-or-low-cost-image-collections
iStock photo
Creative CommonsPhotopin.com
Morguefile.com Getty Images
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What Is Your Brand Identity?
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What Story Are You Telling?
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Think Of Your Audience First
Always think first about your audience & your community.
• What will resonate with them?• What will they find
compelling?• What will they want to share
with their friends?
Example: http://www.pinterest.com/randomhouse/
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What Story Are You Telling?
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What Makes a Great Graphic?
1) It’s visually compelling and catches your eye.
This photo:http://www.pinterest.com/pin/34719945249627461
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2) It conveys a story.
This photo: http://www.pinterest.com/pin/229824387206057816/
3) It is helpful.
This photo: http://www.pinterest.com/pin/177118197817928758/
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@JuliaCSocial #bloggingcamp
4) It elicits emotion!
This photo: https://www.facebook.com/photo.php?fbid=10150538648953305&set=a.78410178304.73255.28126338304
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5) It showcases impact.
This photo: http://www.pinterest.com/pin/260434790921678362/
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6) It is shareable.
This photo: http://www.pinterest.com/pin/537195061776080364/
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Use InfographicsHubSpot found that brands
that publish infographics increase their website and blog traffic an average of 12% over those that do not.
This photo: http://visual.ly/what-infographic-2
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@JuliaCSocial #bloggingcamp
Great Infographics
Great infographics:1) Contain focused data2) Good design3) Viral titleResource:
http://blog.eloqua.com/what-makes-a-great-infographic
More examples: http://www.creativebloq.com/graphic-design-tips/information-graphics-1232836
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@JuliaCSocial #bloggingcamp
@JuliaCSocial #bloggingcamp
Tools to Create Infographics
Infogr.amInfoActive.coPiktochart Easel.lyVenngage
HubSpot has free templates:
http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint
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Tools to Create Great Graphics
Word Clouds
Wordle.comTagxedo.comTagul.com WordItOut.comImageChef.com
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Tools to Create Great Graphics
Quotes
Quozio.comRecitethis.comBehappy.meQuotesCover.comInspirably.com
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Tools to Create Great GraphicsEnhance Photos
UseChisel.comPinwords.com PowerPointPicMonkey.comPixlr.com
This photo: http://www.pinterest.com/pin/430164201878271362/
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Tools to Create Great GraphicsPhoto Apps
ShapelyPiclabMarkstaPictionTypicWordFoto
• These photos:– https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8 – http://www.pinterest.com/pin/64105994667679513/
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Tools to Create Great Graphics
My favorites
Canva.com
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Tools to Create Great Graphics
My favorites
WordSwag
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Tools to Create Great Graphics
My favorites: WordSwag
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Tools to Create Great Graphics
My favorites
Pinstamatic
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Nothing is easy!
You may need to change your company culture to become more visual and transparent.
You will need to start thinking visually and in “micro-content” terms.
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Tell your story!
Think of creating graphics as showing the world what you do and why you do it, in a compelling, interesting and easy-to-share way!
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@JuliaCSocial #bloggingcamp
Free E-Book
http://jcsocialmarketing.com/resources/ultimate-guide-social-media-graphics/
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Any Questions?
Twitter: @JuliaCSocial
Facebook:www.fb.com/jcsocialmarketing
Blog:www.jcsocialmarketing.com/blog