how to create technology communities for conferences, ignite #5 - taipei, taiwan
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How to create technology communites for the next big thing* Markus Kucborski, droidcon.de *The story of the largest global Android conference - droidcon.com For Ignite #5 Taipei, 27th June - http://ignitetaipei.tw/ (Ignite Talks are - and expected to educate with 20 Slides/15 seconds)TRANSCRIPT
How to create technology communites for the next big thing*
Markus Kucborski, droidcon.de
*The story of the largest global Android conference - droidcon.com
• co-founder of largest Android conference • 20 years in Internet - Technology, Marketing & PR • 11 years working in Corporate & mobile Operator• CEO, Digital Customers [email protected]
your topic is unknown to people !
initial target group is below 0,1% !
your attention is very low !
The challenges in setting up new things
your are just hype ?
... or a disruptive innovation ?
why should I participate ?
The challenges in setting up new things
understand the target groups you are talking to *
*from 1991 - Crossing the chasm, Geoffrey
leverage the early adaptors for your change
define your individual strategy to cross the chasm
connect to existing global communities
connect to like-minded adaptors
identify shared interest groups
live your vision - no selling needed !
conference strategies to cross chasms
April 2009 - the Android scenario
• Apple launched App Store in July 10, 2008 • Google announced Android Feb. 2009
• initially for the T-Mobile G1 only • available February/April 2009
April 2009 - the idea
• get involved & set up a Android conference • target developer & businesses
• define narrative & chasm strategy • connect to all interest groups
April 2009 - droidcon commercials
• only one device available • few developers
• no businesses
• no interest groups identified yet
April 2009 - droidcon chasm strategy 1
• devices will be available for Xmas 2009 • mobile Operator are first businesses
• handset manufactures are next businesses
• App development business will follow up
April 2009 - droidcon chasm strategy 2
• communities built up while networking • most conference are poor in networking
• developer are no extrovert personalities
• suits & developers do not go together
April 2009 - droidcon chasm strategy 3
• invent conference format for developers • optimise for networking
• bring suits & developers together
• bring money & maker together
Nov 2009 - 1st droidcon
• 1st conference, Berlin, Germany • outsold all 250 tickets through community
• two major mobile Operators sponsoring • identified interest groups visiting & curious
Nov 2009 - droidcon format
get to know each other BEFORE conference
• day before - pre-night drinks • 1st day barcamp - no set agenda• evening event - party and get together• 2nd day classical conference - set program
droidcon networks itself
• speakers & visitors are early adaptors
• help setting up international droidcons
• forster the chasm strategies globally
• iterate the chasm strategy to follow change
4 years , 13 events, 7 cities, 3 continentsNov 2009 - 1st droidcon DE Berlin, GermanyDec 2009 - 1st droidcon UK London, UKApril 2010 - 1st droidcon BE Brussels, BelgiumMay 2010 - 2nd droidcon DE Berlin, GermanyOct 2010 - 2nd droidcon UK London, UKJan 2011 - 2nd droidcon BE Brussels, BelgiumMar 2011 - 3rd droidcon DE Berlin, GermanySep 2011 - 1st droidcon RO Bucharest, RumaniaOct 2011 - 3rd droidcon UK London, UKNov 2011 - 1st droidcon IN Bengalore, IndiaNov 2011 - 1st droidcon NL Amsterdam, NLMar 2012 - 4th droidcon DE Berlin, GermanyMay 2012 - 1st droidcon TN Tunis, Tunesia
Oct 2012 - 4th droidcon UK London, UKNov 2012 - 2nd droidcon IN Bengalore, IndiaNov 2012 - 2nd droidcon RO Bucharest, RumaniaNov 2012 - 2nd droidcon NL Amsterdam, Netherlands
Next ....
Droidcon 2012, Berlin - evolved format
• steady location meetup - http://c-base.org • Weekend
• 48h Hackathon• get together & join tour day Berlin • pre-day party
• Day 1• barcamp day• official party
• Day 2• conference day