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HOW TO CREATE ORIGINAL, UNIQUE AND USEFUL CONTENT TO

INCREASE AUDIENCE ENGAGEMENT

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STEP 1

CREATE HONEST CONTENT

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YOU NEED AJOURNALIST,

NOT A COPYWRITER.

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AUDIENCES DEMAND UNIQUE AND USEFUL CONTENT. JOURNALISTS CAN DELIVER.

Journalists are seasoned interviewers trained to ask the right questions and enough of them to accurately

reflect a brand’s goods and services in an authentic way.

UNLEASH STRONG

IDEAS

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HERE’S HOW A JOURNALIST WILL ENGAGE AUDIENCES WITH YOUR BRAND• Create relevant and authentic experiences through

honest storytelling

• Find and develop a story with an angle that resonates with the needs of the audience

• Support the story with facts

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WE’RE IN THE AGE OF VISUAL CULTURE

Content with relevant images gets 94% more views than content without relevant images.*

©ALL IMAGES TWIRLING TIGER PRESS INC.

PICTURE THIS!

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90% of information transmitted to the brain is visual, and visuals are processed

60,000x faster in the brain than text.**SOURCES: 3M CORPORATION AND ZABISCO

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65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.*WHEN UTILIZING VISUALS, BE SURE TO:

• Create a consistent look and feel for your brand

• Articulate your brand’s personality and form a meaningful connection with your audience through imagery *S

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“Ultimately, the best content marketing overlays engaging storytelling

with a strong content foundation; concise and insightful prose; and

the use of creative design aspects.”—PATRICK QUINN, chief content officer, PQ Media

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0

50

100

150

200

250

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US$

Bill

ions

2014 2019

$313.42Billion

$144.81Billion

Content marketing will be a $300 billion industry by 2019

*Global projection. Includes amount brands spend in-house and oncontractors for content marketing

Source: PQ Media Infographic: Twirling Tiger Media

COMPANIES ARE COMPETING FOR YOUR AUDIENCE’S ATTENTION THROUGH CONTENT MARKETING

You’re going to need lots of relevant and authentic content to promote your brand.

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8FUNCTIONS OF CONTENT

1. Acquire new customers/members

2. Increase brand relevance/influence

3. Increase brand engagement

4. Improve brand perception

5. Improve brand awareness

6. Establish brand as thought leader

7. Move people along sales funnel

8. Increase loyalty

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TWIRLINGTIGER mediacreators of content you can sink your teeth into

ABOUT TWIRLING TIGER MEDIA

W e create relevant and valuable content that engages and nurtures your target audience and puts you center stage as a solution to their challenges. Your brand’s reputation

gains visibility through our first-rate content solutions. From concept to deliverables, we are your one-source content solution.

CONTACT MAUREEN TODAY AT MJOYCE@TWIRLINGTIGERMEDIA.COM

Read how Tigers think, work and play at http://twirlingtigermedia.com/tiger-tales/

WE’RE CREATORS

OF CONTENT YOU CAN SINK YOUR TEETH

INTO

All images ©Twirling Tiger Press Inc.