how to crowdfund your project
DESCRIPTION
A presentation about what crowdfunding is, why you should use it and 8 advice on how to do it. By Martin Thörnkvist18 February 2011By:larm, Oslo, NorwayTRANSCRIPT
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CROWD FUNDING– finance your project by engaging your fans
By:larm, Oslo. 18 February 2011
Martin Thörnkvist, @thornkvist
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Members2BalanceUAB AudiolaAgnes film & television ABAnagram Produktion ABAnja Schmidt Film och TeaterAspekta PropeopleAttraction Film of Sweden ABAudio supreme ÖresundAvalon Enterprise ABAwnicBardå Filmproduktion ABBoostHbgBlekinge tekniska högskolaBredband2CybercomColibri Television ABDana film & produktionDigifexDoc LoungeDo-FiECEightEksploriaEl Alamo ProduktionerEurocast Television ABExtransitFilm i SkåneFilmcentrum SydFirst Flight Communication ABFolkets Bio MalmöFuente Interactive Lab AB
Get Real ABGood OldGäddans ProduktionerHawk Video & Film/Ace FilmshopHelsingborg stadHigh GraphicsHyper IslandID Kommunikation ABInspicient & Reklamtjänster ABIstudios HBKAN MalmöKing Edward FilmproduktionKostr filmKreativumKulturmejerietLejoni ProduktionLennandiaLe Petit GarconLimestone Filmproduktion ABMacMeckarna ABMalmö högskolaMalmö stadMalmö symfoniorkesterManuslabbetMashmobileMidvinterfilmMindparkMINTMisprintedMobill Scandinavia mm3 Mobile Channel AB
Moving StonecatN3P EntreprenörsskolaNationalencyklopedinNavigator Communication ABNeon/HunstadNetPort.KarlshamnNoisy CricketNordic game resources ABOddlife ProductionsOzma SpeldesignPaxvisionPenditPixel touch mediaPlanetoPolar RosePonnert Film & MediaPS Communication Malmö ABR.R. MediaReaktor sydostRedikod ABRedloopRegion BlekingeRegion SkåneScanditoy ABScandvision Communication ABScen3Sisyphus Films/ Pedram DahlSkurups FolkhögskolaSmartfilm ABSongs I Wish I had WrittenSonic Branding
Sparr o CoStagevision Oresund ABStratiteqStudio IIIStudio 1982SuperlativoSvenska Aller ABSvenska WebbredaktörernaSveriges YrkeshögskolaSydsvenska dagbladetTarsier StudiosTeWee art & film productionTAT – The astonishing tribe This Zentury AbTibet Server ABTicTac InteractiveTrossfilmU-filmUbisoft Entertainment SwedenUpside Studios ABUpSwedenUstwoVitamin SE Media ABWallen Media ABWannaplayWay group européXenofilia ABYouUsandThemYstads kommunÖsterCity Service
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Business models
Visualization
Mobile
Crowdsourcing
Social media
Gamification
Media industries
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AgendaWhat is crowdfunding?Why should we care?Advice on how to do itGood examples
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DefinitionCrowdsourcing
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Crowdsourcing
”model for distributed
problem solving”
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Crowdsourcing
”model for distributed
problem solving”
creation, voting, wisdom, funding
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”cooperation by a group of people to montery support a
project”Crowdfunding
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Why?Part of your business model
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Jill Sobule
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$100 - Copper Level:T-shirt saying you're a
junior executive producer on the album.
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$500 - Gold Level: This is where it gets good!
At the end of my CD, I'll do a fun instrumental track where I'll mention your
name
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$10 000 - Weapons-Grade Plutonium Level: You get to come and sing on my
CD. Don't worry if you can't sing - we can fix that on our
end.
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89 000 dollar53 days
638 people
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Platformsto launch your project
1. How much money2. How many days
3. What the rewards are4. A selling text
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Platformsto launch your project
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to launch your project1. How much money2. How many days
3. What the rewards are4. A selling text
kickstarter.com
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to launch your project1. How much money2. How many days
3. What the rewards are4. A selling text
fundedbyme.com
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8 advicefor a successful crowdfunding project
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Good ideaAs always
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Emphasize yourselfPeople like people
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Tell your storyCreate bond and understanding
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Spend time on a videoStraight to people’s heart
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SpecifyMake your world easy to understand
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Creative rewards”(no art critics please)”
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Don’t leave any money on the table
$100 adds most
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Create a modular story
30 % = tipping point
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Don’t forget to spread the word
15% on Kickstarter doesn’t earn a dollar
1. Recruit ambassadors2. Plant your idea
3. Bloggers are your best friends 4. Spread to thousand networkds
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Any interest?The numbers
3900 successful projects386 373 pledges
27,638,318 dollars
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=Summary
Not just sellingCreate engagemang
Be creative all the way
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