how to develop a successful casual social game by rajat agarwalla
TRANSCRIPT
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How To Develop A Successful Casual Social Game
Rajat AgarwallaCo-Founder
RJ Softwares
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Learning by knowledge sharing
• Introduction To Casual Social Games• Building Your Casual Social Game• Skills Required• Game Selection• Social Integration• Development• Launch & Marketing• Scaling
• Q & A
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Learning by knowledge sharing
INTRODUCTION TO CASUAL SOCIAL GAMES
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Learning by knowledge sharing
• … Along Came Facebook• Social Games• Inspiring Success Stories• Zynga, Draw Something, Playdom, Wooga
• Potential In India
INTRODUCTION TO CASUAL SOCIAL GAMES
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Learning by knowledge sharing
BUILDING YOUR CASUAL SOCIAL GAME
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Learning by knowledge sharing
• UI Design• Character & Level Design
• Programming• Web, Desktop or, Mobile
• QA / Testing• Feedback Analysis
SKILLS REQUIRED
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Learning by knowledge sharing
• Mass Appeal• Angry Birds
• Simple Rules, No Special Skills• Farmville
• Playing Time Per Session• Lexulous
• Multiple Levels, Increasing Difficulty, Surprises• Angry Birds
GAME CHARACTERISTICS
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Learning by knowledge sharing
• Finding Players• Lexulous, Zynga Poker, Tetris Battle
• Achievements & Bragging Rights• Farmville, Tetris Battle
• Referrals & Gifts• Farmville, Tetris Battle
• Leaderboards & Levels• Zynga Poker, Tetris Battle
SOCIAL INTEGRATION
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Learning by knowledge sharing
• Select Appropriate Launch Platform• Follow Best Practices• Build Fast, Release Faster• Incorporate User Feedback
DEVELOPMENT
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Learning by knowledge sharing
• Presence In AppStores• Social Channels For Publicity• Twitter, Facebook & G+ Pages
• Paid Campaigns• Pay Per Click• Cost Per Install
LAUNCH & MARKETING
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Learning by knowledge sharing
• Games In The Cloud• Amazon, Google App Engine
SCALING
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Learning by knowledge sharing
QUESTIONS?