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How to develop an effective presentation

1

Agenda

How to structure your presentation?

How to use the right types of slide and visual

aids?

2

How to structure your presentation?

3

Perfor-mance

Event

Identity

4


Analyst presentation slides

Contents: Industry overview

Company overview

Corporate strategies

Core products

Market-based operations

Customers

Competitive advantages /

strengths

Credit ratings

Recognitions

Identity Performance Event

Contents: Key achievements

Market updates

Operational performance

highlights

Financial performance

highlights

Analysis of the results

CAPEX plans

Maintenance schedules

Outlook

Contents: Executive summary

Rationale of the

transaction

Transaction information

Impact

Timeline

What happened?

Impact

Solution / What’s next?


5

Sample of Identity slide


6


Sample of Performance slide

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Sample of Event slide


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Analyst presentation pitfall


Lack of convincing storyline

Not structured and illogical

Lack of fact and/or rationale

Document sections are not clearly linked together

No clear messages

In adequate supporting data

Confusing strategy

Just present fact with no guideline or what’s next?

Not attractive & professional visual appeal

Inconsistency in terms & reference

Unclear graphs, misaligned text

Poor quality of printing

Story and Structure

Management Communication

Professional Arrangement

9


Five steps to successful presentation

Know your audience

Define your story

Structure Presentation

Gather Information

Develop Presentation

1 2 3 4 5

What makes your company special?

Core competitive advantages

Business strategy

Develop logical structure

Key message

Storyline & Storyboard

Company data

Industry data

Economic data

Investment community data

Slide types

Effectively designed visual aids

Whom you will give out the presentation to?

How well do they know about your company?

10



Know your audience

Define your story


Gather Information


1 2 3 4 5



Business strategy


Key message


Company data

Industry data

Economic data


Slide types




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Audience

Analysts

Fund managers

Bond holders

Share-holders

New

Beginner

Experienced

Experts

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Know your audience

Define your story/ value


Gather Information


1 2 3 4 5



Business strategy


Key message


Company data

Industry data

Economic data


Slide types




13

Sample of investment story

Industry overview

Number of players in the market: where are you?

Key competitors: global, regional, domestic

Business opportunities, where when why how?

Company strategies for growth: new product, innovation

Management competence/credibility

Sustained financial performance

Corporate partnership

Social responsibility


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Common investment story

Inadequate Differentiation

“Me too!” mistake

Disconnection “Not knowing your audience” mistake

Too much emphasis on earnings

“Death by numbers” mistake

Too much like a mission statement

“Wish list” mistake

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Know your audience

Define your story


Gather Information


1 2 3 4 5



Business strategy


Key message


Company data

Industry data

Economic data


Slide types




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A Storyboard is the key starting point for structuring presentation

“A storyboard lets you organize your ideas and visualize your final product and lets you lay out the logic of your presentation in the most effective sequence.”

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Know your audience

Define your story


Gather Information


1 2 3 4 5



Business strategy


Key message


Company data

Industry data

Economic data


Slide types




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Bank of Thailand Financial sector data,

interest rates, exchange rates

Ministry of Finance Government income,

budget, public investment projects, GDP growth

National Statistical Office

Employment, population

National Economic & Social Development Board (NESDB)

Retail sales, direct investment

Industry-specific publications

Market Research

Industry studies Market Research

Competitors

Suppliers


Company Data Industry Data Economic Data IC Data

Financial data Financial statements

(Finance & Account departments)

Non-financial data Company database

and statistics (Other related business units)

Context Company Strategy,

Vision, Mission (Management

Sell and Buy-Side Analysts

Reports, In-house analysis

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Know your audience

Define your story


Gather Information


1 2 3 4 5



Business strategy


Key message


Company data

Industry data

Economic data


Slide types




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Samples of Text Exhibits


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Samples of Diagrams

Aspen Holdings Ltd. (Temasek

Holdings)

41.62%

IPSTAR Global Service Ltd. 100.00%

Spacecode Llc. 70.00%

IPSTAR New Zealand Co., Ltd. 100.00%

1) Holding Company

2) Listed Company on the Stock Exchange of Thailand

* As of July 2014

IPSTAR Japan Co., Ltd. 100.00%

IPSTAR International Pte Ltd. 100.00%

STAR Nucleus Co., Ltd 100.00%

IPSTAR Co., Ltd. 100.00%

IPSTAR Australia Pty Ltd. 100.00%

TC Broadcasting co., Ltd. 99.99%

International Satellite Co., Ltd. 100.00%

Intouch Holdings Plc 1),2)

Advanced Info

Service Plc 2)

Thaicom PLC 2)

ITV Plc.

I.T. Applications and

Services Co., Ltd.

Satellite Services

Shenington Investments Pte Ltd. 51.00%

Lao Telecom Co., Ltd. 49.00% DTV Service Co., Ltd. 99.99%

CS LoxInfo Plc. 2) 42.07%

Cambodian DTV Network Ltd. 100.00%

AD Venture Public Co., Ltd 99.99%

Teleinfo Media Plc. 99.99%

Telephone and Internet access services Media and services

40.45%

Orion Satellite Systems Pty Ltd. 100.00%

41.14% 52.92% 99.99%


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Samples of Graphs


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26 November 2015

How to use the right types of slide and visual aids?

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25


Presentation Dos and Don’ts

Color

• Use your corporate colors or colors that match your corporate images

• Be consistent throughout the presentation

Charts and graphs

• Make charts and graphs clear to understand

• Add context or key notes to graphs

Fonts

• Use professional fonts such as Calibri, Arial, Cordia New

• Use one font throughout the presentation

Haettenschweiler

French Script

Curlz MT

Old English

Snap ITC Harlow Formal

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Avoid long sentences Avoid colorful backgrounds Avoid complex tables Avoid unnecessary jargon Avoid complexity Avoid too many animations Avoid too many slides

Don’ts Dos

Have a theme Have a title Introduce your company Use descriptive heading Point out key information Check spelling Give summary

Presentation Dos and Don’ts

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-

200

400

600

800

1,000

1,200

1,400

345


Samples of Dos and Don’ts

Grow & Turn Bounce Teeter Swivel Spin

423

788

934

1,222

22%

86%

18%

31% Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxx

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TC4 (Ku)

TC5 (C,Ku)

50.5E 78.5E 120E 119.5E Coverage Area

TC4

TC5

TC6 (C,Ku)

TC7 (C)

TC6

TC7

TC8 (Ku)

TC8

Note: 1. TPE = 36 MHz transponder equivalents 2. Current capacity (2015) of conventional satellites is 87 TPE. 3. TC8 capacity of 24 TPE is included in 2016.

40 111

2006 2016

Conventional Satellite Capacity (TPE)


Samples of Dos and Don’ts Our Satellite Footprints

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“Investor Relations officer is a unique position

linking the company, management, and the investment

community.”

Conclusion

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