how to develop and implement a trade marketing plan for central heating installers

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Futureproof trade marketing plan for central heating installers

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  • Folie1 Christel Moens FUTUREPROOF TRADE MARKETING PLAN FOR CENTRAL HEATING INSTALLERS
  • WIN WIN Folie2
  • WIN WIN Folie3
  • WIN WIN PLAN 1. SEGMENT 2. DEVELOP 360CONCEPT 3. TRAIN & REWARD 4. PROMOTE & GAIN TARGETTED CLIENTS Folie4
  • Folie5 1.SEGMENT
  • 1. SEGMENT DEFINE PARAMETERS POSSIBLE TURNOVER INCREASE WORK TOGEHTER WITH SALES TEAM ON SALES OPPORTUNITIES CHECK PRO ACTIVITY OF TARGET 28.08.2008 Mustertext Titel Folie6
  • Folie7 2. DEVELOP 360 CONCEPT
  • OUTSTANDING EXPERT PROGRAM
  • 2. CONCEPT SIMPLIFY & VISUALISE!!!!!! COMBINE EXISTING TOOLS : E.G. FREE POS / EXHIBITION STAND / PERSO BROCHURES / WEBSITE / TECHNICAL TRAINING / FACTORY VISIT + ON LINE CALCULATOR + LOCAL ADVERTISING + LOCAL REFERRALS + MARCOM TRAININGS FOR INSTALLERS + PERSONALISED SALES OFFER cq WHEN CHECKIN IN ON FOUR SQUARE + USE GOOGLE FREE FACILITIES : SEO / ANALYTICS / MAPS / ALERT + MAKE THE SITE DYNAMIC BY AUTOMATIC UPDATE ONLINE ACTIVITIES : RSS / BLOG / FACEBOOK Folie9
  • 2. DEVELOP 360 CONCEPT SALES OFFER MUTUAL COMMITMENTS NO OTHER DISCOUNTS POSSIBLE MARCOM FEE Folie10
  • 28.08.2008 Mustertext Titel Folie11 3. TRAIN & REWARD
  • 3. TRAIN & REWARD WORKSHOPS PROGRAM ON EVERY CYCLE MEETING DURING THE FIRST YEAR ASSISTANCE BY YOUR TRADE MARKETING DEPARTMENT ON SITE DURING THE FIRST HALF YEAR IMPLEMENT THE EXPERT PROGRAM IN BONUS SYTEM OF SALES Mustertext Titel Folie12
  • Folie13 3. PROMOTE & GAIN CLIENTS
  • 3. PROMOTE & GAIN CLIENTS DEFINE REGIONS SEARCH REFERRAL PER REGION PROMOTE VIA SALES TEAM & SUPPORT WEB BASED 28.08.2008 Mustertext Titel Folie14
  • TIMELINE
  • JUN-AUG: RESEARCH MARKET & DEVELOP SEPT OKT: VISIT & GAIN REFERRALS NOV DEC: DEVELOP MAT REFERRALS & INFORM SALES JAN: KICK OFF FASE 1 JUNE: KICK OFF FASE 2
  • QUESTIONS? Folie17
  • Mustertext Titel Folie18

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