how to develop partnerships that bring in business

16
how to DEVELOP PARTNERSHIPS that bring in BUSINESS Solo PR Summit February 20, 2014

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Find out why to think about partnering and how to identify the best partner for you.

TRANSCRIPT

Page 1: How to Develop Partnerships That Bring In Business

how to

DEVELOPPARTNERSHIPS

that bring in BUSINESS

Solo PR SummitFebruary 20, 2014

Page 2: How to Develop Partnerships That Bring In Business

“One woman’s

soufflé is another’s

SNICKERS bar.”Rose Fass

The Chocolate Conversation

Photo by starshaped (Flickr)

Page 3: How to Develop Partnerships That Bring In Business

WHY Partner?

Your BEST PARTNER

LESSONS (Learned)

Page 4: How to Develop Partnerships That Bring In Business

WHY Partner?

Growth

New Market

New Product

New Lineof Business

Page 5: How to Develop Partnerships That Bring In Business

WHY Partner?

GROWTH

New Market

New Product

New Lineof Business

Photo by Magnate Lab (Flickr)

Page 6: How to Develop Partnerships That Bring In Business

WHY Partner?

Growth

NEWMARKET

New Product

New Lineof Business

Photo by Arian Zwegers (Flickr)

Page 7: How to Develop Partnerships That Bring In Business

WHY Partner?

Growth

New Market

NEWPRODUCT

New Lineof Business

Photo by Kevin Dooley (Flickr)

Page 8: How to Develop Partnerships That Bring In Business

WHY Partner?Growth

New Market

New Product

NEW LINE OFBUSINESS

Page 9: How to Develop Partnerships That Bring In Business

YOUR BEST

PARTNER

VisionLikeabilityWork Style

SkillsBrainpower

AccessNetwork SizeClient Mix

Money

Ethics

Page 10: How to Develop Partnerships That Bring In Business

YOUR Best PartnerVISIONLIKEABILITYWORK STYLE

SkillsBrainpower

AccessNetwork SizeClient Mix

Money

Ethics

Photo by puuikibeach (Flickr)

Page 11: How to Develop Partnerships That Bring In Business

YOUR Best PartnerVisionLikeabilityWork Style

SKILLSBRAINPOWER

AccessNetwork SizeClient Mix

Money

Ethics

Photo by Rubinstein (Flickr)

Page 12: How to Develop Partnerships That Bring In Business

YOUR Best PartnerVisionLikeabilityWork Style

SkillsBrainpower

ACCESSNETWORKCLIENT MIX

Money

Ethics

Photo by wfyurasko (Flickr)

Page 13: How to Develop Partnerships That Bring In Business

YOUR Best PartnerVisionLikeabilityWork Style

SkillsBrainpower

AccessNetwork SizeClient Mix

MONEY

Ethics

Photo by Ted Murphy (Flickr)

Page 14: How to Develop Partnerships That Bring In Business

YOUR Best PartnerVisionLikeabilityWork Style

SkillsBrainpower

AccessNetwork SizeClient Mix

Money

ETHICS

Photo by Justin Baeder (Flickr)

Page 15: How to Develop Partnerships That Bring In Business

LESSONS (LEARNED)

DUEDILIGENCE

FAIR isn’tEQUITABLE

It’s all about BUSINESS(lawyers and accountants too)

Photo by JD Hancock (Flickr)

Page 16: How to Develop Partnerships That Bring In Business

QUESTIONS?

Daria SteigmanSteigman Communications, llc

www.steigmancommunications.com202.244.7651

[email protected]@dariasteigman