how to do ppc effectively
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How to do PPC
Shiva Kumar CCEO, CA Infotech India Private Limited
What is AdWords?
What is PPC (Adwords, BingAds)?
How to get set up for Success
Keywords Examples● Google Apps Vs. Google Apps Migration
1. Choose Specific Keywords
What it Looks Like in AdWords
2. Build out Negative Keywords
Negative Keyword Examples● e.g. [-play store], [-apps], [-app], [-store], [-play], [-free]
What it Looks Like in AdWords
3. Choose your NetworkNetworks to Choose ● Search Vs. Display
What it Looks Like in AdWords
4. Choosing the Right Ad
Having a headline that Stands out
Strong Call to Action
Social Extensions
Site Links"Sitelinks can improve CTR by
as much as 30%"
What it Looks Like in AdWords
Fixing a Budget
● Budget varies from place to place. ● We recommend a budget of at-least USD
200 a month to start with.● Increase your budget periodically. ● Keep a check on how your budget is
utilized month after month.● Not getting results in the first month? Let
the ads run for the same budget for couple of months.
2. Tracking Your Success"This is the most important area of AdWords which gives you key insights into what is
leading to business and what is not. Google Has 2 products for this:"
Google Analytics Conversion Tracking
"You NEED to have some sort of tracking in place to record your return on investment. Failure to do so means your investing blindly"
● More complex, but provides more information about where your clicks are coming from.
● Ideal if you're interested in the entire flow of customers through your site, not just conversions.
● Can include conversions from non-AdWords sources, so it's a great comparison tool.
● Less complex, but provides less information about where your clicks are coming from.
● Ideal if you're only interested in conversions.
● Tracks conversions from AdWords sources only.
Thank You for your Time!