HOW TO DO SOCIAL MEDIA RIGHT

Stavros DrakoularakosCEO, 24Media

#digidayDPSE

1.FUTURE OF CONTENT

COMPANIES

Social

Services

Tech

Mobile

Video

0

L0YAL

WIIFM*

*What’s In It For Me

Engagement

Traffic

Monetization

Branding

2.PROMISCUOUS MEDIA

CONTENT CREATED FOR THE PLATFORM THAT IT LIVES AND IS DISTRIBUTED ON

THE PLATFORM IS THE CONTENT

1. HIGHER ENGAGEMENT2. MORE POSTS3. NEW USERS

–Pros

1. NO REVENUE 2. NO REVENUE 3. STILL NO REVENUE

–Cons

TRAFFIC

BRANDING

REAL-TIME

QUICK & DIRTY

2014Year of the photo in our streams

2015Year of the native video in our streams

CLICK TOUCH SCROLL

3.24MEDIA

MODUS OPERANDI

ADT7.5 million Unique Browsers

Newsroom Analytics

3 million fans & followers

CommunityManagement

ContentCreation

Affiliate

7.5 million UBs

3 million fans & followers

5 Global Brands

15 GR Brands

ADTSocial Media

Newsroom Analytics

Search Engine Optimization

CommunityManagement

ContentCreation

Affiliate

Direct Traffic Social Media

Google Search Dark Social

Newsletter Misc

4. KEY RESULTS

FACEBOOK REFERRALS

+150% year on year

FANS & FOLLOWERS

+60% year on year

ORGANIC PAGEVIEWS

x3year on year

5. KEY FINDINGS

1. ENGAGEMENT > LIKES

2. NEWS CYCLE > AVERAGE TIME

3. TOOLS > “WISDOM”

CASE STUDY ATraffic Referrals

#GreeceDecides

0

200

400

600

800

Thursday Friday Saturday Sunday Monday Tuesday Wednesday

309 265 225

384

720

383 360

• Google: 400.000 visits (134k new visits)

• Social: 278.000 visits (80k new visits)

• Cross-linking: 237.000 visits (29k new visits)

• 288.000 direct traffic: (115k new visits)

News247 UBs / AT Internet

CASE STUDY BPromiscuous Content

#XirosArrested

AFTERBEFORE

THANK YOU@sdrak