how to dramatically increase client retention
TRANSCRIPT
How to Dramatically Increase Client Retention
with
Clayton WoodMarketing Director
Transform and attract long term clientsthat stay with you for years.
Get over the “new client” hump with thisproven formula for new client timelines.
Clayton WoodMarketing Director, SEOReseller.com
linkedin.com/in/claytonwwood
Properly Assessthe Site
Recommend the Right Product
a. Contentb. UXc. Brandingd. PRe. Accessibility & Speedf. KW Targetingg. Competitionh. Much More
Determine which will have an ROI
Invest in areas that will have the most
immediate impact on site performance.
Set Expectations
With Keywords
transactional
No On Page, No Rankings
act like it’s a deal breaker
With a Timeline
Address potential issues before they arise, like fulfillment staff,
ranking expectations or wrong keywords
• Know what else to recommend
• E-mail marketing pairs with lead gen products
• PPC pairs well with online conversion sites
• Social pairs well with social industries(fashion, travel, news, personal)
New Client Touch Points
Month 1 Schedule
• Show huge value in the on page (the report is worth way more than you’re selling it for)
• Watch for increases after OPR implementation
Month 2 Check Up
• Review all traffic increases whenever they happen (send an email)
Monthly Check Up
• Meet with them physically (build rapport the entire time)
• Seed future projects (email marketing, social media or design)
• Show them beating their competition
Take every opportunity to help the client
appreciate positive improvement
Long-Term Retention
• Know your customers’ business
• Is he getting leads? (if not, upsell)
• Every 6 months revamps the keyword
• Sell supplementary products (things that make them go wow)
SEOReseller.com/services