how to drive traffic to your website during the holidays

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© Deluxe Enterprise Operations, LLC. Proprietary and Confidential. How to Drive Traffic to your Website During the Holidays

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Page 1: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

How to Drive Traffic to your Website During the Holidays

Page 2: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

For More Tips & Tricks Visit Everything Holiday verticalresponse.com/everything-holiday

Page 3: How to Drive Traffic to Your Website During the Holidays

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Deck The Halls With Lots Of Social

Page 4: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Let’s Get Festive

● Make your social profiles jolly!○ Profile pic○ Cover Photos○ Logos

Page 5: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Not So Silent Night - Build Awareness and Engagement

Plan ahead and schedule ahead○ Identify your vertical and if seasonality

has an effect on the space you’re in○ Industry Research○ Identify special deals and promotions in

advance○ Take advantage of all the different

holidays and identify which ones you want to coordinate your posts around.

○ Get you followers EXCITED!○ The further in advance the better

Page 6: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Not So Silent Night - Build Awareness and Engagement

Post of variety of content • Understand your brand and voice• Lots of holidays themes!• Text• Images/videos

Don’t leave out any channels • Interact with your follower in different

ways on multiple channels• Different content for different

audiences• Different user bases• Different targeting capabilities• Different CPCs for paid efforts

Page 7: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Creative Holiday Examples

Page 8: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

No Holiday is too SmallOctober kicks off the season for holiday marketing!

• Customers are thinking about the holidays and so should businesses

• Great opportunity to expand on content and tag lines

• November has 7 holidays• Election day, veterans day,

thanksgiving, black Friday, small business Saturday, cyber Monday, giving Tuesday

• November Email Marketing Calendar!• 2015 user insights from last year

Page 9: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Personalization and Humanization

Customers are experiencing a variety of emotions

• Positive• Giving• Family

Use Social Profiles to highlight your business and it’s staff

• Events• Volunteer work• Community

Page 10: How to Drive Traffic to Your Website During the Holidays

Additional section sub-divider colors are available in the Slide Layouts – Gold, Orange and Plum. Click the bottom of the New Slide button and select the appropriate layout from the New Slide gallery.

Note: This textbox will not appear on your slide when projected.

Email Marketing Is Coming To Town...

Page 11: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

1. What worked and what didn’t?

2. Holiday Planning3. Email Basics4. Evaluation/Reporting

Page 12: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

What Worked and What Didn’t Work?1) Look at what you did last year?● Which campaigns produced the desired results● How many new customers did you get● Which days were optimal for your campaigns

2) What would you like to do this year?● Add or remove campaigns● Look at previous campaigns you’ve ran

3) What was successful that you would like to use again?

● Update copy and images

4) New to email marketing?● Come up with a game plan

Page 13: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Have You Started On Holiday Planning?What are some goals of your campaigns you want to send?

● Drive traffic to your site● Engagement/Re-engagement● Get new customers● Map things out

Who do you want to send too?● Current Lists - Customers who are loyal and spend more versus not as engaged but could be swayed● Different offers based on customer segment (opens and clicks)

When do you want to send them? ● Teaser then on day of (Halloween, Black Friday, Small Business Saturday, Cyber Monday)● Post campaign follow up - if you missed it here’s a 10% offer we are running through month end. (non

openers/non responders)

What is your offer? ● Recurring - clicked on Black Friday offer, offer an additional discount for your cyber monday deal.● One time offer - make it exclusive to a smaller group (clickers)● Take a look at your inventory.

Page 14: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Email Basics1) Subject Lines - get creative 2) Ask a question - ‘Would

you like 20% off?’3) Create exclusivity -

‘Exclusive Pre Holiday Offer’

4) Create a buzz - ‘Get a second gift on us’

Page 15: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Email Basics - Everything Holiday page

Page 16: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Email Basics

1) Call to action buttons are visible and in the right area

2) Do your links work and are they directing to the correct area of your website

3) Images are from your site, consistent and familiar

4) Keep copy short and sweet.5) Test your email and then test it again!

mobile email

Page 17: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Evaluation - Reporting

1) Look at click and open rates as your campaigns launch. Look at initial stats for the day then look at them two days later.

2) Adjust as you go!3) Black Friday 3,435 campaigns sent, Open Rate

7%4) Cyber Monday, 6,671 campaigns sent, Open

Rate 9%5) Nov 1-15 - 67,702 - Open Rate 8.7%6) Dec 1-15 - 72,902 - Open Rate 8.9%7) Overall click rates over the holiday season was

2.5%

Page 18: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

For More Tips & Tricks Visit Everything Holiday verticalresponse.com/everything-holiday

Page 20: How to Drive Traffic to Your Website During the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Q & A