how to effectively use
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How to Effectively Use. to Market your Brand. Facebook. 800 MILLION users Setting up a FB page Use your KW in your Page Title DO NOT use all one word i.e. BarsAndBartending Cannot change page name after 100 fans Set your vanity URL at FB.com /username. Profile Page Pic. - PowerPoint PPT PresentationTRANSCRIPT
How to Effectively Use
to Market your Brand
Facebook800 MILLION usersSetting up a FB page
Use your KW in your Page TitleDO NOT use all one word i.e.
BarsAndBartendingCannot change page name after 100
fansSet your vanity URL at
FB.com/username
Profile Page Pic540 x 180 pixels – make use of the spaceContinuityDoes it direct attention?Captivating Pic or Headshot?Call to Action?Provide More Info?
The Perfect PostCaptivating Image / PicClear, Concise and CompellingIncludes a Call to Action i.e “Comment
Below”Tell Them What to Look ForKeep them Regular and ShortAlways ReplyPay Attention to Time Zones
When / How Often to Post
What to PostInfo from a Variety of Sources eg. Alltop,
AllFacebook, MashablePics and VideosInteresting Products – yours and others Industry News / ArticlesQuestions – keep fans engagedYour Opinions – show you’re human
Keep Them EngagedQuestion – Would you Rather___ or___?Caption ContestsCelebrate HolidaysFirst Half of a JokeStart a DiscussionEncourage your Fans to Post – pics,
stories etc
Getting FansList your page under your personal profileInvite all Your FriendsPosting As Your Page, Find Relevant Pages /
Groups, Like them and InteractAdd the FB Like Button to the top of your
site pages (social plugin)Give away a (valuable) freebie to get them
to join your list – integrate an autoresponder
Nurturing the RelationshipFan of the MonthOffer FB Only Discounts / CouponsLaunch on FB before your siteSet up ContestsRefer a Friend / Send to a Friend app
Fan / Reveal GatesExcellent for turning visitors into
Likes To install a Fan Gate
(search “static HTML: iFrame tabs”)Host the pic on your site, insert
<img src=“yourURL/thepic”>
Advanced StrategiesFeatured Banner Images (photo strip)Upload Videos Directly to FB for viralityNetworked Blogs AppFB doesn’t reward automation but it saves
timeAfter Posting a Link, Remove the Link
Advance Strategies cont’d
Integrate an Opt-in Form
Use Insights to Find Out What’s Working
Ninja TechniqueCreate a Fan Page for your Product
Like the Page, then feature it
Settings Feature Edit Featured Likes
Facebook NotesDuplicate Content doesn’t matterAdd Images, make it attractive and
readableInclude a link to your FB page and
websiteSearchable in GoogleAdd links to your newsletter sign-up and
FB pageUse Fiverr.com to backlink your FB Notes
Wrapping UpKeep your efforts consistent – day after
day, same time if possibleJoin in the conversation as well as starting
itListen to your customers and give them a
reason to come back to your pageSlowly migrate them into your sales
funnel