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How to Embed Emotional Design into a Transactional Website

Sandra GonzalezUX & RP

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Revolution Something Lost and Something Found

Designing for Emotion By Aarron Walter

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Revolution Something Lost and Something Found

“As the machine found its place in our world, the human hand’s presence in everyday objects

slowly faded. “Aaron Walter

Designing for Emotion by Aarron Walter

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@UXforChangeUK #UX4G

Revolution Something Lost and Something Found

“We could reduce our industry to a commodities race, like those who manufactured the industrial

revolution.“Aaron Walter

Designing for Emotion by Aarron Walter

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@UXforChangeUK #UX4G

Revolution Something Lost and Something Found

“Or we could follow a different path, one paved by the artists, designers, and architects of the Arts and Crafts movement, who believed that

preserving the human touch and showing ourselves in our work isn’t optional. It’s

essential. “Aaron Walter

Designing for Emotion by Aarron Walter

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What is Emotional Design?

“Emotional design…uses psychology and craftsmanship to create an experience for users that makes them feel like there’s a person, not a machine, at the other end of the connection. “

Aaron Walter

Designing for Emotion by Aarron Walter

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What is the fastest growing language in the UK?

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Emoji is the fastest growing language

Study done by Professor Vyv Evans, from Bangor University

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Human Needs“No matter our age, gender, race, or station in life, we all have basic needs that must be met.“

Abraham Maslow

Designing for Emotion by Aarron Walter

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Users Needs“What if we translated Maslow’s model of human needs into the needs of our users? It might look something like this.“

Aaron WalterDesigning for Emotion by Aarron Walter

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by Aaron Walter

Designing for Emotion by Aarron Walter

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Pleasurable Experiences

“Why do we settle for usable when we can make interfaces both usable and pleasurable?“

Aaron Walter

Designing for Emotion by Aarron Walter

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THREE PRINCIPLES OFEMOTIONAL DESIGN

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LET YOUR BRAND PERSONALITY SHOWPrinciple #1

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Let Your Brand Personality Show

“Emotional design turns casual users into fanatics ready to tell others about their positive

experience.“Aaron Walter

Designing for Emotion by Aarron Walter

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BABY-FACE BIAS Principle #2

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“Evolution has given us baby goggles that help us look past such shortcomings and trigger waves of positive emotions when we see a little one’s face. “

Aaron Walter

Jeff Atwood

Designing for Emotion by Aarron Walter

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Designing for Emotion by Aarron Walter

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THE WORLD IS OUR MIRRORPrinciple #3

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Have anyone seen Donald in Mathmagic Land?

https://youtu.be/AJgkaU08VvY?t=7m

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Designing for Emotion by Aarron Walter

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PERSONALITY

Chapter available on A List Apart

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http://alistapart.com/article/personality-in-design

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PERSONALITY

“Emotional design’s primary goal is to facilitate human-to-human communication. “

Aaron Walter

Designing for Emotion by Aarron Walter

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Designing for Emotion by Aarron Walter

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@UXforChangeUK #UX4G

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Designing for Emotion by Aarron Walter

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Designing for Emotion by Aarron Walter

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STRATEGIES FOR IMPLEMENTINGEMOTIONAL DESIGN

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SURPRISESTRATEGY #1

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Designing for Emotion by Aarron Walter

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Designing for Emotion by Aarron Walter

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ATICIPATIONSTRATEGY #2

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PRIMESTRATEGY #3

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Designing for Emotion by Aarron Walter

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Designing for Emotion by Aarron Walter

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Designing for Emotion by Aarron Walter

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IS BETTER TO ASK FORGIVENESS…

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Designing for Emotion by Aarron Walter

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Designing for Emotion by Aarron Walter

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HOW TO EMBED EMOTIONAL DESIGN INTO A TRANSACTIONAL WEBSITE?

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Designing for Emotion by Aarron Walter

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@UXforChangeUK #UX4G

Designing for Emotion by Aarron Walter

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@UXforChangeUK #UX4G

Designing for Emotion by Aarron Walter

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Designing for Emotion by Aarron Walter

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Designing for Emotion by Aarron Walter

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Thanks for your time

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