how to embed s&d into operations
DESCRIPTION
How to Embed S&D into OperationsTRANSCRIPT
Supply & Demand
Smart International Relations in Global Internship Programme
The right step for understanding
How we will embed Supply & Demand Into this process?
•Product Customer Flow
Our path for correct understanding is through Product Customer Flow!
1 2 3 4
UNDERSTAND --------
FOCUS
CUSTOMIZE
ATTRACT --------
CONVERT --------
CLOSE
DELIGHT
--------------------------
SHOWCASE
Embed S&D into each stage
PRODUCT EVOLUTION CUSTOMER FLOW
UNDERSTAND --------
FOCUS
1st is to Understand
Use OP and ORS data for initial sensing of supply and demand
Also, possibilities for DAAL and AFT.
Understand (Internal)
Last cycle’s Customer profile data
ORS and aiesec.net Student background, year level, countries etc.
Customer Feedback (NPS)
Previous year’s Realizations according to Sub-Products
Help you understand which entities are growing and might have capacity to take EP’s or send EP’s
13-14 Goals for the year
Helps you understand the entities that PLAN to grow and in which GIP sub-products
UNDERSTAND --------
FOCUS
Sub Product focus
* Goals and Internship details
Minimum quality deliverables and timeline
Plan country partnerships:
UNDERSTAND --------
FOCUS
Goals for partnerships
Internship defined in detail
Focus
Goals with Partners within Sub-Products Confirm goals and timeline for:
- RE; MA; RA; MA time and MA Rate; NPS Response rate and % of Promoters.
• Everything Based on:
Focus
Past Realizations and MA Rate between both
Countries
Goals of both countries in 13-
14 and how much
contribution the entities need
from each other to be able to achieve the
goals
New partnership vs. Existing partnership (Existing
partnership can also come from how much %
growth countries want within a
particular partnership)
Internship details
Focus
Duration TN
Requirements EP Profile
Language focus (Teaching and
Marketing)
Skills (Engineering
and IT)
Customize to Sub-Product as much as possible
Customize Examples
CUSTOMIZE
Product packaging (Value proposition + supply incorporated + Promoter stories from
partner countries);
NST Structures
to deliver on partnership;
iGIP/oGIP Strategy
customized to supply;
LC goals for a particular
partner country.
Example of customization on OP
Victor
Cardoso10:18pmVictor
Cardosoinbox
4 new
juro q eu n conto pra ela
Attract
Promotion and Marketing campaign based on supply and partner countries (Global Talent promotion from Brazil, IT, Europe).
ATTRACT --------
CONVERT --------
CLOSE
Attract, Convert, Close
• Supply knowledge is Sales Development Programme - SDP.
• Right messaging
• Info session responsibles trained in S&D + have understanding of country partnerships.
• EP selection, company expectation setting (supply and demand is a criteria)
World Specific
Countries Sub-Products
ATTRACT --------
CONVERT --------
CLOSE
CUSTOMER LEAD VISITOR
SHOWCASE DELIGHT CLOSE CONVERT ATTRACT
PRODUCT- CUSTOMER FLOW
STRANGER
Delight
• Deliver to country partner by keeping to matching timeline.
• Online tracker with LCs from home and host entity and tracking partnership numbers and forms.
• EP Preparation and induction – Enough information about partner countries culture etc.
• EP LEAD designed to ensure better cultural understanding.
• Support with Visa (Understanding of process for country partners and AIESEC + Company supporting EP with the same)
DELIGHT
--------------------------
SHOWCASE
Leads to faster matching time and increased matching rate
PROMOTER CUSTOMER LEAD VISITOR
SHOWCASE DELIGHT CLOSE CONVERT ATTRACT
PRODUCT- CUSTOMER FLOW
STRANGER
Showcase
DELIGHT
--------------------------
SHOWCASE
Increase in % of Promoters
Show case experiences
lived in partner countries to attract more customers
Eps re-integrated promote
internships in the country they went to in order to scale
up partnership.
AIESEC International: Nikita Singh – [email protected]
Poland: Matheus Koerich – [email protected]
Russia: Margarita Abramova - [email protected]
Brazil: Luisa Bittencourt - [email protected]
Global Support Team GIP Supply & Demand 2013-14