How to engage audiences using social media

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Post on 01-Sep-2014




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Presentation given at 'Social Media and Museum Learning' training day for Group for Education in Museums Yorkshire.


  • How to engage audiences using social media Social Media and Museum Learning The Round Foundry Media Centre, Leeds Friday 10 December 2010
  • Setting the scene eye-openers
    • Social media in the UK: http:// =YZHSZY8S9mA
    • Scary stats: http:// =lFZ0z5Fm-Ng&feature= player_embedded
    • Customer feedback: http:// =5YGc4zOqozo
    • Doing good: http:// =qu7ZpWecIS8
    Image from:
  • What is social media?
    • Think of social media as like the invention of email or the telephone it is a tool a very powerful one for communicating on an individual and a mass scale
  • Web 1.0 to Web 2.0
    • Web 1.0 if we build it, they will come
    • Web 2.0 User generated content everyones putting stuff on the internet
    • This means that organisations need to be everywhere rather than being somewhere
    • Image from:
  • Easy way to remember
    • Web 2.0 = 2-way communication
    Image from:
  • Social media is a tool for:
    • Collaborating
    • Communicating
    • Sharing
    • And its social that means its about real people connecting with other real people
    Image from:
  • Social media & engagement
    • Which social media tools are good for connecting with audiences?
    • Blogging platforms:
  • Using Facebook
    • Create a fan page
    • This doesnt connect to your personal Facebook profile
    • Good for:
      • Advertising events & activities
      • Enabling people to share information about what youre doing
      • Getting feedback and talking to users
  • Twitter
    • Set up an account for your service or use your personal account to talk about your work
    • Can link this to your facebook page
    • Good for:
      • Building a network
      • Short adverts for events/activities
      • Linking to other places your organisation occupies online like your website
      • Getting feedback & encouraging people to recommend you
      • Launching competitions
  • Getting started on Twitter
    • Not time today to go through how to use Twitter but do look at my 4 short presentations which give you a simple introduction:
    • http:// /
    • Dont forget to follow me! @vahva
  • Flickr & Youtube
    • Photo sharing site & video sharing site
    • Showcase your organisation & collections
    • Good for:
      • Livening up the content of your website/blog with multimedia (you can embed photos and videos in your site whilst they are also on Flickr & Youtube distributed content)
      • Showcasing education work childrens drawings etc.
  • Other good sites relevant to museums, archives and libraries
    • http://
    • http:// /
    • http:// /
    • List of museums on Twitter:
  • Blogging
    • free, easy to use blogging platform. Another is An example is here:
    • very simple blogging platform. Fun example:
  • Saras social media journey
    • Because Sara is a fan of Learn at Harewood on Facebook, she saw this update:
  • She then decides to share this on her facebook profile and her friends respond:
  • She then goes along to the lesson and Tweets about it:
  • One of Saras followers sees the Tweet and gets in touch with Learn at Harewood on Twitter to sign up himself.
  • All 200 of Saras followers on Twitter hear about Harewood!
    • changing their perceptions of what Harewood House has to offer
    • Some people retweet the message to their followers, one of these people has over 1000 followers!
  • One of Saras followers has a conversation with a friend
    • I got a ukulele for Christmas this year!
    • Cool, did you know that theyre doing ukulele lessons at Harewood House this year? I found out on Twitter the other day
    Image from:
  • What do you think happens next?
    • What could Learn At Harewood do to respond to this?
    • Speak to the person next to you & come up with 2 or 3 things they could do.
    Image source
  • Some ideas of what Learn at Harewood could do
    • Retweet (ie repeat/forward) any tweets from people mentioning the ukulele course and thank them
    • Take photos at the session & with permission post them to Flickr & the website
    • Tweet again about the lessons with a link to a picture from the first session
    • the possibilities are endless!
  • Getting started
    • Whos your audience?
    • Look at other museums, libraries, archives like yours online to see how they do it
    • See if your organisation is mentioned in social media do a search on Twitter (you can search on Twitter without being a member) or Facebook - & respond if you can!
  • Principles to remember for yourself and your role
    • Social media is:
      • Social you are interacting with people, not machines
      • For sharing sharing ideas, information, learning
      • For conversation with people interested in the same topics as you
  • 3 Golden rules
    • Dont be afraid!
      • Go for it, dont be timid, you just have to give it a try.
    • Dont be stupid!
      • Dont write anything youd be embarrassed for a loved one or your boss to read!
    • Be yourself!
      • be authentic, people can spot a fake.
  • What next?
    • Write down now:
    • 1 thing youre going to do
    • 1 thing youre going to share with someone else
    • 1 thing youre going to learn more about