How to engage audiences using social media

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Presentation given at 'Social Media and Museum Learning' training day for Group for Education in Museums Yorkshire.

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<ul><li> How to engage audiences using social media Social Media and Museum Learning The Round Foundry Media Centre, Leeds Friday 10 December 2010 </li> <li> Setting the scene eye-openers <ul><li>Social media in the UK: http:// www.youtube.com/watch?v =YZHSZY8S9mA </li></ul><ul><li>Scary stats: http:// www.youtube.com/watch?v =lFZ0z5Fm-Ng&amp;feature= player_embedded </li></ul><ul><li>Customer feedback: http:// www.youtube.com/watch?v =5YGc4zOqozo </li></ul><ul><li>Doing good: http:// www.youtube.com/watch?v =qu7ZpWecIS8 </li></ul>Image from: http://www.babble.com/CS/blogs/strollerderby/2008/08/16-22/home%20alone.jpg </li> <li> What is social media? <ul><li>Think of social media as like the invention of email or the telephone it is a tool a very powerful one for communicating on an individual and a mass scale </li></ul></li> <li> Web 1.0 to Web 2.0 <ul><li>Web 1.0 if we build it, they will come </li></ul><ul><li>Web 2.0 User generated content everyones putting stuff on the internet </li></ul><ul><li>This means that organisations need to be everywhere rather than being somewhere </li></ul><ul><li>Image from: http://www.examiner.com/images/blog/EXID30717/images/web10web20.jpg </li></ul></li> <li> Easy way to remember <ul><li>Web 2.0 = 2-way communication </li></ul>Image from: http://2.bp.blogspot.com/_ytU6dUQrIfU/Saatfw9yDHI/AAAAAAAABsE/2tsMpde4l0s/s400/Two_Way_Traffic.png </li> <li> Social media is a tool for: <ul><li>Collaborating </li></ul><ul><li>Communicating </li></ul><ul><li>Sharing </li></ul><ul><li>And its social that means its about real people connecting with other real people </li></ul>Image from: http://thesituationist.files.wordpress.com/2008/03/istock-social-network.jpg </li> <li> Social media &amp; engagement <ul><li>Which social media tools are good for connecting with audiences? </li></ul><ul><li>http://twitter.com </li></ul><ul><li>http://facebook.com </li></ul><ul><li>http://flickr.com </li></ul><ul><li>http://youtube.com </li></ul><ul><li>Blogging platforms: </li></ul><ul><li>http://wordpress.com </li></ul><ul><li>http://blogspot.com </li></ul><ul><li>http://posterous.com </li></ul></li> <li> Using Facebook <ul><li>Create a fan page </li></ul><ul><li>This doesnt connect to your personal Facebook profile </li></ul><ul><li>Good for: </li></ul><ul><li><ul><li>Advertising events &amp; activities </li></ul></li></ul><ul><li><ul><li>Enabling people to share information about what youre doing </li></ul></li></ul><ul><li><ul><li>Getting feedback and talking to users </li></ul></li></ul></li> <li> Twitter <ul><li>Set up an account for your service or use your personal account to talk about your work </li></ul><ul><li>Can link this to your facebook page </li></ul><ul><li>Good for: </li></ul><ul><li><ul><li>Building a network </li></ul></li></ul><ul><li><ul><li>Short adverts for events/activities </li></ul></li></ul><ul><li><ul><li>Linking to other places your organisation occupies online like your website </li></ul></li></ul><ul><li><ul><li>Getting feedback &amp; encouraging people to recommend you </li></ul></li></ul><ul><li><ul><li>Launching competitions </li></ul></li></ul></li> <li> Getting started on Twitter <ul><li>Not time today to go through how to use Twitter but do look at my 4 short presentations which give you a simple introduction: </li></ul><ul><li>http:// sociallearningonline.wordpress.com/twitterguide / </li></ul><ul><li>Dont forget to follow me! @vahva </li></ul></li> <li> Flickr &amp; Youtube <ul><li>Photo sharing site &amp; video sharing site </li></ul><ul><li>Showcase your organisation &amp; collections </li></ul><ul><li>Good for: </li></ul><ul><li><ul><li>Livening up the content of your website/blog with multimedia (you can embed photos and videos in your site whilst they are also on Flickr &amp; Youtube distributed content) </li></ul></li></ul><ul><li><ul><li>Showcasing education work childrens drawings etc. </li></ul></li></ul></li> <li> Other good sites relevant to museums, archives and libraries <ul><li>http:// www.historypin.com </li></ul><ul><li>http:// www.mylearning.org / </li></ul><ul><li>http:// futureofmuseums.org / </li></ul><ul><li>List of museums on Twitter: http://j.mp/by21fK </li></ul></li> <li> Blogging <ul><li>http://wordpress.com free, easy to use blogging platform. Another is http://blogspot.com An example is here: </li></ul><ul><li>http://spacehopleeds.blogspot.com/2010_07_01_archive.html </li></ul><ul><li>http://posterous.com very simple blogging platform. Fun example: </li></ul><ul><li>http://100atticobjects.posterous.com/ </li></ul></li> <li> Saras social media journey <ul><li>Because Sara is a fan of Learn at Harewood on Facebook, she saw this update: </li></ul></li> <li> She then decides to share this on her facebook profile and her friends respond: </li> <li> She then goes along to the lesson and Tweets about it: </li> <li> One of Saras followers sees the Tweet and gets in touch with Learn at Harewood on Twitter to sign up himself. </li> <li> All 200 of Saras followers on Twitter hear about Harewood! <ul><li> changing their perceptions of what Harewood House has to offer </li></ul><ul><li>Some people retweet the message to their followers, one of these people has over 1000 followers! </li></ul></li> <li> One of Saras followers has a conversation with a friend <ul><li> I got a ukulele for Christmas this year! </li></ul><ul><li> Cool, did you know that theyre doing ukulele lessons at Harewood House this year? I found out on Twitter the other day </li></ul>Image from: http://3.bp.blogspot.com/_l799-uTfoLE/SdtBFe2ciEI/AAAAAAAAAEg/03bGAy_SWO4/s400/Gossip4.jpg </li> <li> What do you think happens next? <ul><li>What could Learn At Harewood do to respond to this? </li></ul><ul><li>Speak to the person next to you &amp; come up with 2 or 3 things they could do. </li></ul>Image source </li> <li> Some ideas of what Learn at Harewood could do <ul><li>Retweet (ie repeat/forward) any tweets from people mentioning the ukulele course and thank them </li></ul><ul><li>Take photos at the session &amp; with permission post them to Flickr &amp; the website </li></ul><ul><li>Tweet again about the lessons with a link to a picture from the first session </li></ul><ul><li> the possibilities are endless! </li></ul></li> <li> Getting started <ul><li>Whos your audience? </li></ul><ul><li>Look at other museums, libraries, archives like yours online to see how they do it </li></ul><ul><li>See if your organisation is mentioned in social media do a search on Twitter (you can search on Twitter without being a member) or Facebook - &amp; respond if you can! </li></ul></li> <li> Principles to remember for yourself and your role <ul><li>Social media is: </li></ul><ul><li><ul><li>Social you are interacting with people, not machines </li></ul></li></ul><ul><li><ul><li>For sharing sharing ideas, information, learning </li></ul></li></ul><ul><li><ul><li>For conversation with people interested in the same topics as you </li></ul></li></ul></li> <li> 3 Golden rules <ul><li>Dont be afraid! </li></ul><ul><li><ul><li>Go for it, dont be timid, you just have to give it a try. </li></ul></li></ul><ul><li>Dont be stupid! </li></ul><ul><li><ul><li>Dont write anything youd be embarrassed for a loved one or your boss to read! </li></ul></li></ul><ul><li>Be yourself! </li></ul><ul><li><ul><li>be authentic, people can spot a fake. </li></ul></li></ul></li> <li> What next? <ul><li>Write down now: </li></ul><ul><li>1 thing youre going to do </li></ul><ul><li>1 thing youre going to share with someone else </li></ul><ul><li>1 thing youre going to learn more about </li></ul></li> </ul>