70-85% 10 MINS. P/W 70%

with lasting impact

treemagotchi: your colleagues as force for change  

treemagotchi is a  

social e-learning program

treemagotchi is a  

social e-learning program which makes it more fun and easy for large groups of colleagues

treemagotchi is a  

social e-learning program which makes it more fun and easy for large groups of colleagues

to learn about, get in action and think along with your strategy or other change process

treemagotchi is a  

social e-learning programme which makes it more fun and easy for large groups of colleagues

to learn about, get in action and think along with your strategy or other change process

for whom?  

•  executives and managers of change programs or responsible for social innovations

•  HR executives that want to boost performance of their organizations by increasing employee engagement

•  CSR managers that want to make sustainability part of their colleagues’ daily work .

our approach: fun, engaging & sustainable  

•  innovative, powerful and proven learning method

•  combined with successful implementation in four phases

•  this results in structural change

•  depending on objectives: a cycle or several cycles in two or more years

mapping & framing: finding the sweet spots  

how it works

•  series of online weekly challenges

•  each challenge consists of 3 steps: spark - action - share

•  5 to 10 min per challenge •  earn points, badges and

compete with other teams

.com!

some examples of challenges  

could save: 1 hour / week

= 1 work week / year / per person

70% colleagues:

‘Now I use email rules’

•  80% has tried out ICT tools •  20% has signed on for team demo ICT tools

•  45% wants to use video conference facilities more often •  80% has discussed informal social pressure ‘80% presence at office’

•  online self-assessment: work happiness level & burnout risk •  team discussion ‘how do you keep each other healthy?’

Increased prevention of burnout:

•  46% employees: I’m going to work on my mental fitness’

Colleagues co-created their own behaviour interventions to reduce paper use and improve waste separation

•  36% ‘I have started / plan to separate waste better’ •  39% ‘I have started / plan to print less’

•  54% ‘I want to contribute to other initiatives for a smarter and greener offcice’

what is your next step? • wat chances you spot in your team to work smarter and more sustainable?

•  share it with your colleague’s • what will your next step be tomorrow and what do you need to do more?

70%: ‘Now I want to make my products and services smarter and

more sustainable.‘

Sustainability is getting integrated into my team’s products and services

Before

After

and this is what it looks like  

or branded  

6 badges of 6 week challenges

Complete challenge, tree grows

Feed of recent comments and shared ideas

Progression on collective target

Ranking teams of colleagues

…and within team between team members

Weekly prize winners, individuals and teams

70 - 85% of invited colleagues

participates!  

and these are the overall effects  

for your colleagues  

fun, knowledge, action & voice

‘Fun to do’ 80% ‘Easy to get

into action’ 80%

‘I want to join again next time’

90%

‘Gave me a voice in csr policy &

strategy’ 60%

’Good and relevant content’

80%

‘gave more positive

team vibe’ 40%

and also this…..  

the effects for your organisation  

kick-starts dialogue between colleagues online & offline

I talk / talked with colleagues about

the challenges… 70%

…and about other sustainability related issues as well 40%

One or more challenges were put on our team

agenda / initiated team conversations 30%  

I’ve  never  heard  so  many  colleagues  speak  about  sustainability    as  in  the  past  few  weeks.  

conversation starter  

Voice  I  wanted  to  seize  this  opportunity    to  think  along  and  talk  about  our  issues                    60%  

Team  atmosphere  Treemagotchi  had  a  posi@ve  effect  on  our  team  atmosphere              40%  

effect on employee engagement  

AFTER:  70%    

I  feel  well  informed  about    sustainability  within  our  

organisa@on  

BEFORE:  40%  

I  feel  well  informed  about    sustainability  within  our  

organisa@on    

effect on employee engagement  

I  talked  with  family  and      friends  about  the  challenges                  30%  

         

       

effect on external reputation  

output outcome

+

€25,000 / - fte

Work week / fte

= measured effects

= measured sub effects

overview output en outcome  

+

•  Feeling well-informed

•  Perceived voice in

organisation

•  Team spirit

Dialogues between colleagues

•  Online and offline

•  Within and between teams

Change

•  Knowledge, attitude and

behaviour

•  Willingness to change

Employee engagement

Absenteeism

Staff turnover

Productivity

Retention

Culture(reinforcement

/ change)

Working smarter, more effective and sustainable

Innovation

+ +

+

+

+

+

output outcome

= measured effects

= measured sub effects

overview output en outcome  

Internal social fabric

•  Between individuals

•  Between departments

(In)formal network

colleagues / online

community

+

Talk (positively) about about organisation with friends and family

Recruit talent / right people

Positive external

reputation

+

Perceived sustainable performance organisation

+

+

in short: reach your goals in higher gear by connecting and reinforcing  

6 challenges 6 weeks

Existing (e)trainings Effective

working

Knowledge exchange

Existing facilities

Existing tools

Current (change) programs

Work healthy

Digital working

Internal networks and platforms

???

???

our customers

It’s  a  delight  to  work  with  Kairos  Tools!  

To  achieve  a  mindset  change  towards  sustainability  among  my  colleagues  is  one  of  my  personal  challenges.  

 We  have  a  very  ambi@ous  Unilever  Sustainable  Living  Plan  (USLP),  a  visionary  CEO,  but  that  doesn’t  mean  all  employees  understand  overnight  what  that  

means  for  the  business  and  for  them  personally,  in  their  daily  jobs.  

Treemagotchi,  at  Unilever  renamed  ‘USLP  in  Ac@on’,  has  helped  me  above  expecta@on  in  geZng  sustainability  to  touch  down,  to  engage  people,  to  

share  their  ideas,  to  give  them  ac@on  perspec@ves  to  get  in  gear  themselves.  From  broadcas@ng  to  interac@on.    

Anniek Mauser, Directeur Duurzaamheid Unilever Benelux

something for you as well?  

70-85% 10 MINS. P/W 70%

with lasting impact

we like to support you in achieving your objectives

contact us,

we like to listen and talk!

info@kairostools.nl  

+31 20 6100072

ca l l egon de bruin