how to engage customers & prospects in a social media world
DESCRIPTION
Social Media Marketing Overview presented at the 11/18/10 Pathways to Entrepreneurial Success Forum held at Monroe Community College. Contains an overview of the top social media platforms, 5 steps to get started with social media marketing and the 4 rules you must follow.TRANSCRIPT
SEM MARKETING • SOCIAL MEDIA • ONLINE PROMOTIONS • MARKETING STRATEGY 1
How To Engage Customers and Prospects in Today's Social Media World
Presented by - Donna DeClementeNovember 18, 2010
PATHWAYS TOENTREPRENEURIALSUCCESS
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Speaker - Donna DeClementeIntroduction
DDC Marketing Group - President, FounderPromotional, social media, brand marketing and Internet advertisingBlogs: Donna’s Promo Talk
The Lip-Sticking BlogTwitter: @ddeclemente #PWays
@skeeterharris @sirlinkedalot
Overview
Welcome and Introductions• Social Media Today • SM Platforms - Stats and figures • Social Media Marketing – Setting Goals• 5 Steps to Getting Started • 4 Basic Rules to Follow
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Social Media What is it and What is it Good For?
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Social Media What is it and What is it Good For?
Social media is all about the PEOPLE Building Relationships
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Technology has given consumers Control
Use of Social Media Continues to Grow
• Social networking has become one of the most popular online activities
• 127 million people in the U.S. are expected to sign on to a social network at least 1x/month in 2010*– 57.5% of total population
• By 2014 that number is predicted to reach 165.9 million– 65.8% of total population
*eMarketer, August 20107
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Usage among users ages 50+ nearly
doubled during the past year from
25% - 47%
Use of Social Media Continues to Grow
• More than 500 million worldwide active users- 150 million in the U.S.- 50% log on in any given day- Average user has 130 friends- People spend over 700 billion minutes/month
• #2 Search Engine behind Google/You Tube• Growing in video views - #2 site in Aug.
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World’s Largest Social Network
Worldwide pages viewed up more than 150% to 220 billion/month
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Ads on Facebook reach 62% of Americans online
Facebook Fans are now “Likes”
Facebook Fans are now “Likes”
Facebook “Open Graph”
Instant Personalization
Facebook “Open Graph”
Facebook Messages
Talk to Friends via:
• SMS Text
• Chat
• Messages
Now [email protected] email addresses
Fastest growing Web brand - 145 million WW active users
- 26 million active U.S. adults- 300,000 a day signing up- 2.64 billion tweets in August, an increase of
33% over May, 115% more than January- 100 million tweets daily- Totals over 10 billion Tweets
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Not just for Tweeting:
• Search Tool
• Listening Tool
• Survey/Feedback Tool
• Competitive Research Tool
• SEO Tool
• Sharing Tool
• 80 million users; over 38 million U.S.
• LinkedIn & Twitter partnered to share tweets and status updates
• Recently launched Company Pages
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The Office of Social Networks
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Network with LinkedIn Groups
• Promote Content on YouTube– Create your own channel
• Advertise next to You Tube content– Audience demo targeting and content targeting
October stats of U.S. Internet user per comScore:• 175 million watched online video content • You Tube had over 146 million views• 5.4 billion viewing sessions
comScore measures online viewership
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2nd Largest search engine behind Google
Currently over 200,000,000 Blogs
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Blogger Segments
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5 Steps to start engaging your customers utilizing Social Media
Why do you want to use social media?
• Increase in brand awareness • Increase lead generation• Brand engagement - • Publicity, positive buzz and word of mouth • Build Relationships• Drive traffic to a website • Convert sales – both online and offline • Strengthen inbound link generation,
– Benefits SEO
Defining your key goals then help gauge your ROI
Step 1. Define your goal
Small Business Social Media Goals
Small Business Achievements
Step 2. Identify your audienceClarify who you need to reach and how they use Social Media– Start with existing communication
tools & channels• Include a survey in an e-newsletter • Interview a cross-section of
customers/members by phone
Step 3. Research & Develop your networkSee who’s doing what and where they’re doing it:
– Research, read, & comment on blogs of similar topics. Google Blogs, Technorati
– Check Facebook for business pages – LinkedIn for company pages– Search on Twitter - follow those with good content– Look for niche social network communities - Ning – Search on YouTube & Flickr – who’s got video & images
Step 4. Integrate with existing marketing & communications
Make sure the message is consistent!
Step 5. Measure and refine
How do you measure social media?
• # of Comments on blog/Facebook page - are they positive? • How often are you being mentioned & by whom? • Have more people engaged: Facebook fans, team members volunteer
s base• Who is participating and have they become advocates?• Has your blog/website traffic increased?• Rankings on search engines improved?• Has your database increased via newsletter/email updates?
4 Basic Rules to Follow
1. Transparency Clearly communicate who you are - be realTeach your team to state that they are employees Address negative commentsPeople want to do business with people they connect with
4 Basic Rules to Follow
2. Relevancy
Remember who your audience is and make it important for them Listen & ask them what info they want and how they want it
4 Basic Rules to Follow
3. Brevity Learn how to write Keep your messages shortAverage person’s attention span is now 2.7 seconds ….time it takes to read a text message or tweet
4 Basic Rules to Follow
4. NetworkBe SEEN – Make use of today’s social media tools and put yourself out there
Remember, Customers are the ones with money
People want relationships
Great Businesses & Great Leaders value their relationships the most
Thank You Contact: Donna DeClemente
Website:www.ddcmarketing.com
Blogs:www.donnaspromotalk.com
www.lipsticking.com
Connect:www.Twitter.com/ddeclemente
www.facebook.com/donna.declementewww.linkedin.com/donnadeclemente