HOW TO ENGAGE MILLIONS THROUGH SOCIAL MEDIA

Chris Ward Blue Dot World

HOW TO BE NUMBER 1 – A TOP 20

Chart run down….

BEFORE YOU DO ANYTHING

REMEMBER

Before you even launch…

HAVE ONE SINGLE GOAL

Know what you want to achieve:

• Raise money? • Get 30m supporters? • Get people to join?

• One thing and very simple

REALTIME IS THE NEW PRIMETIME

GIVE UP CONTROL..AND STILL WIN

Don’t try to moderate what people think of you..

PEOPLE DON’T REALLY CARE ABOUT YOUR PRODUCT(OR YOUR GREAT IDEAS)

THE GRAPH OF ENGAGEMENT FOR THE MOST

SUCCESSFUL FUNDRAISING EVENT IN UK HISTORY…

They care for the same time it takes to pass a car crash… (A reverse long tail) don’t start too early

SO, TELL THEM A MILLION TIMES

They will only hear it once – but when they do – they will see it everywhere

if they are not interested they are deaf to it so keep telling them.

They will only hear it if they are interested and then they will love hearing about it as it is reinforcing the fact that they are right to be interested – then they will tell everyone they know…

ONLY DO WHAT YOU DO BEST

•  Only write something if you can imagine someone retweeting

or linking.

THE REAL WORLD IS STILL THE BIG DRIVER.

•  PR

•  Old media: TV, Radio, newspapers, telephone

BE RELEVANT

Use facts that are relevant to peoples everyday lives…

GO – FOR LAUNCH

PIN(TEREST)

Followers of new tech in comms are the best sheep to follow you..

ENABLE JOURNALISTS TO SHOW OFF

With FR we enabled journalists to show off to their old school friends…

GO GO GO SOMETHING LIVE EVERY DAY

•  77 X1DAY for 1GOAL

•  42 Red Nose Days….

•  21 days of Text Santa

GO TO THE PUBLIC - THEY WON’T BE BOTHERED TO COME TO YOU

Engage fully with consumers where they first come across you – don’t expect them to ‘click-thru’

WORK WITH PEOPLE ALREADY DOING WHAT YOU WANT TO DO

Ask third parties to get their ‘fans’ to ‘JOIN THEM’ in supporting you (not click through…) Obama was brilliant at this

RIP SOMEONE OFF

GET SOMEONE TO RIP YOU OFF

•  LOVE CELEBS (EVERYONE ELSE DOES)

Putting Moyles on our FB page (instead of logo) doubled traffic…

SHARE

If content is good enough for you to use – let all your supporters use it also – videos & photos via creative commons license…

BE REAL

Have to have ‘real’ stories / examples (ideally in real time) for people to genuinely relate to…