http://engagement.punchtab.com/digitalmom

For more Mommy insights, e�ective incentives and how to get a bigger share of wallet, check out the free whitepaper from PunchTab

*SOURCES:• Babycenter. 2012 American Media Mom Report. April 2012. (http://www.babycentersolutions.com/docs/BabyCenter_2012_Amer-ican_Media_Mom_Report.pdf)• Performics and ROI Research. S-Net: A Study in Social Media Usage & Behavior - “Social Media Moms.” April, 2012. (http://ww-w.slideshare.net/performics_us/snet-so- cial-media-Moms-summary-april-2012)• Punchtab. 2013.

Moms Engage Online & Influence Other Moms

OF MOMS ARE MORE LIKELY TO ENGAGE IF THEY EARN POINTS TOWARDS REWARDS

THE NEW CHALLENGE

50% 25% 86%26%

MOMS ARE ACTIVE ON A VARIETY OF SOCIAL MEDIA CHANNELS

c o n n e c t i n g w i t h b r a n d s

MOMS

MOMS HOLD THE KEYS TO THE KINGDOMmoms control 2.4T (ÿes trillion) in spend

MOMS

THE STATE OF

view SOCIAL NETWORKS as a source of information66%

have purchased products as a result of promotion mention in a BLOG

74%

LEARN about a product or service through SOCIAL NETWORKING65%

follow up on product RECOMMENDATIONS received on social sites to learn more56%

of moms read ONLINE REVIEWS before making a purchase 64%

AB C

92%

of Moms will BUY more of their favorite products

When rewarded, Moms will BUY OTHER products a brand o�ers

When rewarded, Moms will switch from a COMPETITORS PRODUCT

WHENREWARDED

Moms will tell you more about themselves

will provide more information about themselves including purchasing behavior

will answer polls or surveys

36%

73%

WHENREWARDED

59%

45%

MOMS RESEARCH AND DISCOVER PRODUCTS THROUGH SOCIAL MEDIA

MOMS TRUST WHAT THEY READ ONLINE… and that’s their first stop

MOMS ARE ACTIVE ON SOCIAL AND THAT’S A GROWING TREND

81%

INSIGHT CONNECTIONS ENGAGEMENT BUYING POWER

mor

e sa

les

adv

ocacy

REWARDS GIVE

BRANDS…

BRANDS GAIN INSIGHT

BRANDS BUILD CONNECTIONS

BRANDS INCREASE ENGAGEMENT

BRANDS DRIVE MORE SALES

BRANDS INCREASE ADVOCACY

watching videos

visiting a brandsFacebook page

contributing to community

sharingphotos

series/2

84%

SCORING POINTS WITH MOMThe secret for engaging moms to

try, buy and share

of Moms go online when looking for

product/brand recommendations

will

content

on Facebook44%

40%will post a review

will pin from brand's website26%

will Tweet/Retweet

your content

25%

to Pinterest

Moms will connect via

59% 50% 50% 52%

WHEN

REWARDED

Moms will engage byWHEN

REWARDED

50% 28% 24% 11%

Moms will tell

other Moms

WHEN

REWARDED