how to engage new and existing clients to boost your...
TRANSCRIPT
Webinar Training Series
HOW TO ENGAGE NEW AND EXISTING CLIENTS TO BOOST YOUR LOAN PORTFOLIO BY MILLIONS
MARCH 3, 2016
Coleman© Coleman Report All Rights Reserved
Sponsored by:
Coleman
Complimentary Coleman Report Live!
Featuring Bob Coleman and
1:50 p.m - 2:00 p.m. Eastern.
Log on 10 minutes early before every Coleman webinar for a briefing on issues vital to the small business lending industry with your hosts:Bob Coleman, Editor of the Coleman Report
2© Coleman Report All Rights Reserved
Webinar Training Series
Coleman
Presented by:Michael CarterCEOBizEquityMike Carter is the CEO of BizEquity and the inventor of the market-leading online valuation service that is helping the small business economy. Mike has been called one of the top 100 Financial Technology leaders globally by Hot Topics Media in London, and BizEquity was recently recognized as one of the top 360 companies in the United States by Entrepreneur Media. Prior to founding BizEquity, Mike was Managing Director of The Musser Group where he worked with legendary investor Warren V. ‘Pete’ Musser to invest in small businesses. Mike was one of the youngest executive officers ever of a billion-dollar public traded Internet Professional Services Company; founded the first dashboard software company called Dashboard Systems; and was one of the first to invent the ‘virtual data warehousing’ technology used in most Big Data applications today. He began his career at Cambridge Technology Partners in management consulting.
3© Coleman Report All Rights Reserved
Scott GabehartVP & Chief Valuation OfficerBizEquityScott Gabehart is the Chief Valuation Officer of BizEquity, and a Certified Business Appraiser through the Institute of Business Appraisers at his firm, Gabehart Valuation Services. He has evaluated, appraised and sold over 3,000 businesses since 1992. Specializing in SBA business appraisals on behalf of many lenders across the United States, his experience includes work in areas such as bankruptcy, estate and gift taxation, ESOP formation and administration, matrimonial dissolution, partnership disputes and transaction/strategic planning. He is the author of the seminal work in the market, The Business Valuation Book.
Webinar Training Series
Coleman
How to Ask Questions?
• Use Go‐to‐Meeting's Q&A submission function, you can choose to ask question in writing or verbally at any time!
• Send an email to [email protected]
4© Coleman Report All Rights Reserved
Webinar Training Series
Coleman
Certificates of Participation
• All Coleman Webinar attendees will receive a certificate of participation. This documents your continuing education history for your regulators. Also, this documents the answer for SBA’s Review question of continuing staff education.
• We will automatically forward a certificate of participation for those who are registered to attend the webinar via GoToWebinar.
• If you have purchased the unlimited site license and would like certificates for all who attend simply forward their names and email addresses to [email protected]. She will email the certificates to all attendees.
5© Coleman Report All Rights Reserved
Webinar Training Series
Coleman
Adjust your webcam preferences
Download the powerpoint and reading materials in your handouts section.
6© Coleman Report All Rights Reserved
Webinar Training Series
Coleman
Webinar Reading Materials
• Powerpoint presentation by Michael Carter and Scott Gabehart
• BizEquity, Lenders and Small Business OwnersBy Scott Gabehart, Chief Valuation Officer and Certified Business Appraiser
• Webinar TakeawaysPoll QuestionsQ&A Short Bios for Mike Carter and Scott Gabehart
7© Coleman Report All Rights Reserved
Webinar Training Series
Proven New-Business
Door Opener for Banks:Create a Steady Flow of
Qualified Leads and Millions of
Dollars in New Loans
The Market Environment for Bankers
Competition for business clients increasing among the 5,000+ banks
Online Lending & P2P Lending is growing rapidly & taking market
share from banks
But, Banks have a unique power of building relationships which online
players don’t
So what’s with all the buzz?
Inside the mind of the business owner
• My business is my biggest asset
• Prime source to fund my retirement
• Knowing my business value is important
Business owners who don’t know
the value of their own company
and thus their true net worth.
Meet Banker Office
Before BizEquity Now & the Future
• Resource Intensive: Accountant for 4 weeks
• Slow & Expensive: Price around $8,000
• Not Dynamic: 1-2 data sources & Episodic
• Better: Complete the valuation by yourself and get access to a
29 page valuation report
• Fast & Cheaper: Real time & inexpensive for less than $500
• Dynamic: More than 50 data sources & real time updates
The Huge Opportunity
What if there were a way to help your business client understand the value
of their most important asset
BUSINESS VALUATION is the heart of
investment and RISK MANAGEMENT.
Without it, you are BLIND.
Warren E. BuffetChairman
Berkshire Hathaway Inc.
Over 110 Distributors & Partners
Banking
Best customers for banks are businesses. With everything going digital its difficult to get business
owners into the branch & engage them for new products to create new, cross-selling & up selling
opportunity.
“BizEquity is a true differentiator for us and one of the best marketing solutions I have ever
seen to help our bankers have more conversations and generate additional mind and market
share with the business owner segment.”
Perc Moser,
COO, Metro Bank
1.
RM by Geo Location or Account List or Search
Criteria determines prospect to engage
RM Calls or sends an email to the prospect
with link to BizEquity service describing its
features and benefit
Prospect clicks on the link or goes to White
Labeled Portal to complete 7 steps with
atleast 1 year of financials
2. 3.
4.
Prospect is instructed on Step 8 that a
“Relationship Manager will be in contact with
them to give them there free Business
Performance & Valuation Report”
5. 6.
RM schedules a meeting with the prospect or
client and hand delivers the report and walks
them through it
Bank has financials on the prospect, made physical
contact to build a relationship, delivered tremendous
value to them and enhanced engagement by giving
them invaluable knowledge for free
Use Case 1: Prospect Engagement (Report Driven)
1.
RM logs into their account on BizEquityRM goes to the pre-valued search feature and
performs market intelligence search to determine
best prospects to call on
Search feature highlights the potential value
of prospects , RM contacts the prospect
2. 3.
4.
RM shares with them that they can deliver to
them a free business performance and
valuation report
5. 6.
Prospect meets with RM and is taken through
how to use the serviceRM now has a ‘briefcase’ of accounts they can refer
to at anytime
Use Case 2: Prospect Intelligence (Dashboard Centric)
1.
RM creates a list of existing clients RM emails the clients with a smart link to the new
service Client completed the 7 step online process
2. 3.
4.
Client is informed on Step 8 that a
“Relationship Manager will be in contact with
them to give them there free Business
Performance & Valuation Report”
5. 6.
RM gets an opportunity to meet a client RM suggests new products the client could leverage
based on the report & new interaction
Use Case 3: Up Selling & Cross Selling
Credit Scoring & Current Income are lagging indicators and should not be the basis of commercial lending. Business Valuation Score
would help with a true measure of risk for lenders by adding a 3rd dimension of risk vs the current two-dimensional risk model.
Use Case 4: Risk Management
Data Record on Every Business
Selling Loans Can Enhance ROI
Lenders who hold business loans guaranteed by the Small
Business Administration’s (SBA) 7(a) Guaranty Loan
Program may sell the guaranteed portions of those loans in
the secondary market.
To administer its secondary market program, SBA has
appointed Colson Services Corp. to act as its Fiscal and
Transfer Agent (FTA).
During 2014, around 80% of lenders sold SBA loans into the
secondary market and 60% of these lenders sell all of their
loans in this manner. Overall, around 70% of all SBA loans
were sold to secondary investors.
Loan Sale Terminology
1. Selling at Par 2. Selling at a Premium
Selling a loan at par is selling 100% of the
outstanding principal balance.
This method of sale maximizes service income or
future earnings.
Selling at a premium is selling the outstanding
guaranty balance for more than 100% of its value.
This method maximizes immediate income.
Direct and Indirect Benefits of Using BizEquity to Obtain a New
Customer Who Borrows $1 Million
Example: Using BizEquity to find a new customer allows
the lender to source a new $1 million SBA loan.
Obtaining this single new customer can create the
following direct and indirect benefits.
Direct and Indirect Benefits of Using BizEquity to Obtain a New
Customer Who Borrows $1 Million
Direct Financial Benefits Other Indirect Benefits
Sale of $900K guaranteed portion
creates immediate income of
$90,000 (or more if sold at
premium)
PLUS 1% of guaranteed portion or
$9,000 in fee income to continue
servicing the loan payments.
Seller retains $100,000 loan
balance but only $10,000 “at risk”
(only $1,000 at risk after year one).
Once loan is sold, lender has
$900,000 in capital to fund new,
incremental loans (the “loan
multiplier” kicks in).
The lender has the ability to
“cross-sell” a variety of other
services to this new client
including wealth management,
cash management, personal and
mortgage loans, etc.
Depending on the loan covenants,
the new customer may be required
to use the lender as their primary
bank and any transferred funds
can be utilized to make other
incremental loans.
By offering a free business
valuation, the customer is
receiving a valuable service at no
cost and the lender is given the
opportunity to become an
invaluable advisor
Scott Gabehart, CBA, CVA, BCA, MBAChief Valuation Officer, BizEquity LLC
B.A. in German and Economics, MBA in International Finance,
Ph.D coursework in Economics (2.5 years)
Corporate Audit Experience with Schering-Plough and Motorola (2
years) with Internal Audit Training with Arthur Andersen/Peat
Marwick Mitchell
Full-Time Faculty of Economics at Chandler-Gilbert Community
College (4 years)
Business Broker and Middle Market Specialist with VR M&A (7
years) and Licensed Securities Broker (Inactive Series 7 and 63)
and Licensed Real Estate Agent
Author of Upstart Guide to Buying, Valuing and Selling Your
Business
Certified Business Appraiser for Gabehart Valuation Services (15
years) and Certified Valuation Analyst (CVA) via NACVA and
Business Certified Appraiser (BCA) via ISBA. Chairman of the SBA
Valuation Issues Committee of the ISBA
Faculty of top MBA Program teaching “Valuation, Sale &
Acquisition of the Private Firm”
Author of “The Business Valuation Book” and “Upstart Guide to
Buying, Valuing and Selling Your Business”
Current Specialization and Focus on SBA Change of Ownership
Business Appraisals
Working with valuation professionals, lenders and SBA Personnel
to Improve Business Valuation Component of SOP50-10(5) Series
Interviewed by numerous business publications including
BusinessWeek, Forbes, Wall Street Journal, Business Journal(s),
etc.
Business Valuation Considerations for “Change of Ownership
Loans” within the SBA Realm
1. The business valuation process related to SBA-
guaranteed acquisition or “change of ownership” loans is
unique among the many different types of appraisals
performed by professionals today.
2.Although the full force of “generally accepted valuation
principles and procedures” still apply, the purpose of the
business valuation and the valuation environment are as
unique as valuation realms such as “divorce” or “bankruptcy”
or “ESOP’s”, etc.
3. There is only limited guidance available in the “rules
and regulations” which surround the SBA loan process, i.e.
the Code of Federal Regulations and the SOP50-10
resources do not fully clarify the valuation requirements,
perspectives or even mention methodologies which are
normally assumed to exist when performing such
assignments.
4.Examples of the lack of clear guidance or criteria
include the report terminology, pertinent valuation
approaches and methods, standard of value, report type,
etc.
Who is Qualified to Perform SBA Change of Ownership Appraisals?
There are 5 main organizations which train and credential business appraisers in the USA, any of whom are
qualified in accordance with SOP50-10(5)(H) as of October 2015.
American Society of
Appraisers
Institute of Business
Appraisers
American Institute of
Certified Public
Accountant
National Association of
Certified Valuation
Analysts
International Society of
Business Appraisers
Accredited Senior Appraiser
(ASA)
Certified Business Appraiser
(CBA)
Accredited in Business
Valuation (ABV)
Certified Valuation Analyst
(CVA),
Accredited Valuation Analyst
(AVA)
Business Certified Appraiser
(BCA)
BizEquity Appraisal Services for Change of
Ownership Loans
BizEquity provides timely and competitive business appraisal
services for SBA loan purposes.
All appraisals are prepared in full conformity with SOP50-10(5)H as
well as the SBA’s known preferences.
Most appraisals can be done for $2,500 with a 10 day turnaround
time.
Scott Gabehart, CBA, CVA, BCA, MBAChief Valuation Officer, BizEquity LLC
+1 (602) 692-0887
THANK YOUFor your time, input and consideration.