how to engage patients using data, social media and games

11

Presenters Dan Conroy Anmol Madan Bruce Springer Head of Business Development, Aetna CarePass CEO & Co- founder, Ginger.io CEO/President, OneHealth Creator & Moderator

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Strata Rx Conference Sept. 25-27, 2013 Creator & Moderator: @DrBonnie360 Presenters: Dan Conroy with Aetna CarePass, Anmol Madan with Ginger.io and Bruce Springer with OneHealth

TRANSCRIPT

Page 1: How to Engage Patients Using Data, Social Media and Games

Presenters

Dan Conroy Anmol Madan Bruce SpringerHead of Business Development, Aetna CarePass

CEO & Co-founder, Ginger.io

CEO/President, OneHealth

Creator & Moderator

Page 2: How to Engage Patients Using Data, Social Media and Games

Page 3: How to Engage Patients Using Data, Social Media and Games

An Evolving Ecosystem of Experimenters

Page 4: How to Engage Patients Using Data, Social Media and Games

Social Networks and Data

Page 5: How to Engage Patients Using Data, Social Media and Games

Health & Medical Data Sources

Page 6: How to Engage Patients Using Data, Social Media and Games

Health & Medical Data Users

Page 7: How to Engage Patients Using Data, Social Media and Games

Consumer/ Patient/

Population

Engage User with

Interface

Capture Data

Provide Feedback

User Changes Behavior

Further Feedback and Reinforcemen

t

Behavior ChangePersists

Repeat

Feedback to Nudge Healthy Behaviors

Page 8: How to Engage Patients Using Data, Social Media and Games

The Engaged, Activated and Empowered Patient

Page 9: How to Engage Patients Using Data, Social Media and Games

3 Case Studies-Using Data for Self-help

Page 10: How to Engage Patients Using Data, Social Media and Games

Issues and Challenges

•Privacy•Security•Data sharing•Citizen Science•Institutional goals vs individual resistance

Page 11: How to Engage Patients Using Data, Social Media and Games

+1.310.666.5312

[email protected]

www.drbonnie360.com

@DrBonnie360

Bonnie Feldman DDS, MBA

Business Development for Digital Health

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