Company

LOGOHow to engage bloggers?

Agenda

1. How to invite bloggers to event?1. How to invite bloggers to event?

2. How to engage bloggers at events?2. How to engage bloggers at events?

3. What your end coverage will look like?3. What your end coverage will look like?

4. Case study – Event by EASTWEST PR4. Case study – Event by EASTWEST PR

How to invite bloggers to events

• Send a personalised email– Not the same mass anonymous email to media– Bloggers will most likely respond to

personalised email

• Send out invites early– Most bloggers have day job and might need to

take leave to attend event • Evening events are recommended

• Let bloggers bring a friend

How to engage bloggers at events

• Bloggers and media don’t usually mix– Bloggers will gather in one group, media another

• Take photos or videos of bloggers at event– Focus on what blogger is doing at event– Share it on Flickr or Facebook ASAP so bloggers can use it on

their blogs– Take group photos with bloggers and spokesperson after event

• Spokesperson take initiative to ask bloggers question– Bloggers not media. Questions should come from

spokesperson.– Don’t oversell products and be seen as a salesperson, not as

spokesperson

• PR should consider after event drinks to gather feedback from bloggers

What your end coverage will look like?

• Media write story about product or issue at conference

• Media focus photos on product or spokesperson

• Will bitch about bad attitude of PR or spokesperson

• Circulation takes care of readership

• Bloggers write about experience at event

• Bloggers post photos about themselves and of fellow bloggers

• Will post about bad attitude of PR or spokesperson

• PR should share link with wider audience

Case study – Revlon launch by EASTWEST PR

Name tags to differentiate media and bloggers

Bloggers and mediaat different tables

Take photos of bloggersengaging spokesperson/s

at event

Group photo of bloggersand spokesperson

Case study – Revlon launch by EASTWEST PR

•EW took photos•Posted on Facebook•Tag bloggers

•Bloggers used photos from Facebook

•EW share links by posting in EW Facebook Group

Questions?