how to engage target executives with social media
DESCRIPTION
Presentation to the American Marketing Association on how to leverage social media to engage target executives.TRANSCRIPT
Engaging Target Executives with Content & Social Media
Jeff Ogden, President of Find New Customers & Host, Marketing
Made Simple TV
“When we’re able to connect at the right level in target companies, we have a much greater chance of winning.”
Sandi Edwards
About Jeff
• Author of #1 rated b2b marketing blog in America (BuyerZone)
• Creator and Host popular TV show – Marketing Made Simple TV
• Winner SLMA “20 to Watch in Sales Lead Management”
• Winner OpenView Labs Top Sales Expert
1. Syndicated weekly marketing show
2. TV on the Internet
3. Awesome guests
“Technological shifts have been so profound, that today being trust-worthy is no longer good enough. Companies must strive for Extreme Trust.”
Don Peppers and Martha Rogers.
Don is an interview on Marketing Made Simple TV
The World Changed
Then Everything Changed
The World of Today
845 million users as of 2/2012
Keys for Engaging Today
10 Ways to Engage – Beyond Email1. Send an SMS message to a smartphone2. Send an InMail via Linkedin (includes link to your profile)3. Comment on a blog post4. Send a DM in Twitter (arrives in email)5. Re-tweet something they posted6. Send a handwritten note via snail mail7. Connect with their company on Linkedin8. Offer them the opportunity to write a guest post for your blog9. Invite them to connect with you on Linkedin10. Post a photo of them on Pinterest
Profiling Prospects
Profiling Prospects
ROBUST EXAMPLELet’s look at a really good one
Twitter Profile
Share Valuable Content
• How to Write an optimal Linkedin Profile- photo, blog, Twitter.
• How to create an awesome personal brand – Linkedin, blog, Twitter, YouTube, etc.
• Share news about alma mater• Know people at former company• Attended the same college
Connecting with the right executives
Summary•Use multiple approaches•Be creative•Don’t give up too soon•Focus on how you can help THEM
NewsjackingFree PR
Key Points when Using Social Media
• Don’t aim to be good at social media. Aim to be good at biz using social media
• Before jumping in, ask why people are there?• Keep in mind some social platforms are highly
mobile, esp Instagram and FourSquare• ALL social media must move the biz needle• Worst reason to do social? FOMO
Thank You!
• Jeff Ogden, President of Find New Customers• www.findnewcustomers.com• http://about.me/jeffogden• @fearlesscomp
• Or just Google “Jeff Ogden”