how to engage your community & the crowd

38
CROUDSOURCING VS COMMUNITY-SOURCING

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Page 1: How to Engage your Community & the Crowd

CROUDSOURCING VS COMMUNITY-SOURCING

Page 2: How to Engage your Community & the Crowd

Amy Sample WardMembership [email protected]

NTEN:

Membership organization of NP professionals who put technology to use for their causes

Annual Conference. April 3-5. SF

Amy: Rock Star www.Amysampleward.com

Page 3: How to Engage your Community & the Crowd

Jeanette RussellDirector of [email protected] 406-880-jnet

Salsa Labs:• Integrated online organizing

and fundraising platform• 2,000 organizations• 30K Salsa users • 50 million members• $100s of millions raised

Me:• 18 years nonprofit experience

Page 4: How to Engage your Community & the Crowd

Salsa Platform Capabilities

CRM

Email

Fundraising & eCommerce

Website Forms

Events

Reporting Advocacy

3rd Party Plugins

Social Media

Page 5: How to Engage your Community & the Crowd

AGENDA

Definitions What is it good for? Turn goals into action Case studies Getting started Discussion

Page 6: How to Engage your Community & the Crowd

DEFINITIONS

Page 7: How to Engage your Community & the Crowd
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WHAT IS IT GOOD FOR?

Page 9: How to Engage your Community & the Crowd

COMMUNITY ENGAGEMENT

Flickr: cambodia4kidsorg

Page 10: How to Engage your Community & the Crowd

CROWDSOURCING

Flickr: James Cridland & billypalooza

Page 11: How to Engage your Community & the Crowd

VALUE ADD

Flickr: Hamed Saber & jimmcclarty

Page 12: How to Engage your Community & the Crowd

COMMUNITY VS CROWD

Flickr: acme

Page 13: How to Engage your Community & the Crowd

COMMUNITY & CROWD

Flickr: mrsmaxspix

Page 14: How to Engage your Community & the Crowd

ELEMENTS OF ENGAGEMENT

Page 15: How to Engage your Community & the Crowd

TIME

Flickr: joelanman

Page 16: How to Engage your Community & the Crowd

ACTION

Flickr: juniorvelo

Page 17: How to Engage your Community & the Crowd

PEOPLE

Flickr: rileyroxx

Page 18: How to Engage your Community & the Crowd

TURN GOALS INTO ACTION

Page 19: How to Engage your Community & the Crowd

STRATEGY

Flickr: hikingartist

Page 20: How to Engage your Community & the Crowd

GOALS

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DESIGNING FOR THE COMMUNITY

Flickr: winton

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DESIGNING FOR THE CROWD

Flickr: mckaysavage

Page 23: How to Engage your Community & the Crowd

CASE STUDIES

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Page 34: How to Engage your Community & the Crowd

GETTING STARTED

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GET STARTED TODAY

Who’s your community? What’s your timeline? What is your staff/organizational

capacity for supporting engagement? What influence can the community or

crowd make in your work?

Page 36: How to Engage your Community & the Crowd

DISCUSSION

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DISCUSSION

What are your current goals and projects that you want to engage the community or crowd with?

Are you looking to run a contest? Have you run a campaign or contest

that you’d like to share?

Page 38: How to Engage your Community & the Crowd

THANKSAmySampleWard.orgNTEN.org | SocialBySocial.comTwitter: @AmyRSWard Email: [email protected]

Jeanette RussellDirector of [email protected] 406-880-jnet