how to engage your facebook fans
DESCRIPTION
Facebook has become the single biggest online community in the world and every business has a presence on Facebook. Here's how to engage your fans successfully and make your business get noticed on Facebook.TRANSCRIPT
How to Engage Your Facebook Fans
NextBee Media
Facebook Facts
By 2013 end, Facebook had acquired 1.23 BILLION monthly active users around the world
Facebook is used by 57% of all American adults
The mean number of friends among adult Facebook
users is 338
73% of the US population aged between 12-17 use Facebook
Factors that Affect your Page Post’s Visibility
Uses the last 50
interactions of users to rank stories
on their timeline
Pushes a missed story into user’s timeline
again if it is engaging
others
How recent a Post
Is
(Older posts get lesser visibility)
Photos engage
better than Text Posts.Comments pump your reach more than Likes
How close the
ONE-WAY relationship between a Page and a
Fan is
AFFINITY WEIGHT TIME DECAY
STORY BUMPING LAST ACTOR
Based on previous
interactions
Close to about 16% of your fans see posts from your page
Let’s bring our attention back to
EngagingFacebook Fans
Steps involved -
Be Responsive
Redress issues
publicly
Most likes, shares and comments
come within the first few hours of posting
Respond to user
comments as they happen
Post Useful Information
People are likely to share useful information that improves their social standing among peers
Teach, Inform, Educate your fans about interesting aspects of your business
Help your fans make decisions
Post at the Right Time
Use analytics to find the times at
which your fans are most
receptive
Noon and a little after 7 p.m. are when most people login
More posts doesn't mean more engagement - Don't overdo it.
1-2 posts/day is ideal
Use Visual Depictions
Post relevant pictures of your team Inspire users to share photographs and their creativity
Create large images to drive more engagement
Moves usersInspires them quickMotivates to Engage othersBrings greater engagement that text
How
Why
Hold Contests.
Give Rewards.
Run contests regularly and give away rewards
Get fans to caption photographs,share photos and award the best ones
Let your fans choose their reward
Quiz Your Fans?Invite your
fans to share their
opinions on things
and events
Get feedback
and ratings on
your products
Ask fans to
complete blanks in
a post, caption a photo etc.
Energize your fan base time to time
Lend a Personal Touch
Share stories of real people influenced by your brand
Get users to share photographs and experiences
Bring out the people behind your businessthrough behind the scene pictures & videos
Support a Worthy Cause
Make your fans participate in your CSR activities
People take special interest in noble causes
They take up Responsibilities & Share Information
Be Creative
Surprise fans with out-of-the-box engagement activities
Be genuinely funny. Everyone loves good humour.
Give out worthy rewards to ensure participation
Use Your Real Estate Well
Use Cover Images to convey Ideas and
Promote Products - Cover Photos show
up on Fan's newsfeed
Use Pin option to keep an important story at the top of
your Timeline
www.nextbee.com
Thank You!
NextBee Media