how to engage your facebook fans

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How to Engage Your Facebook Fans NextBee Media

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Facebook has become the single biggest online community in the world and every business has a presence on Facebook. Here's how to engage your fans successfully and make your business get noticed on Facebook.

TRANSCRIPT

Page 1: How to Engage Your Facebook Fans

How to Engage Your Facebook Fans

NextBee Media

Page 2: How to Engage Your Facebook Fans

Facebook Facts

By 2013 end, Facebook had acquired 1.23 BILLION monthly active users around the world

Facebook is used by 57% of all American adults

The mean number of friends among adult Facebook

users is 338

73% of the US population aged between 12-17 use Facebook

Page 3: How to Engage Your Facebook Fans

Factors that Affect your Page Post’s Visibility

Uses the last 50

interactions of users to rank stories

on their timeline

Pushes a missed story into user’s timeline

again if it is engaging

others

How recent a Post

Is

(Older posts get lesser visibility)

Photos engage

better than Text Posts.Comments pump your reach more than Likes

How close the

ONE-WAY relationship between a Page and a

Fan is

AFFINITY WEIGHT TIME DECAY

STORY BUMPING LAST ACTOR

Based on previous

interactions

Close to about 16% of your fans see posts from your page

Page 4: How to Engage Your Facebook Fans

Let’s bring our attention back to

EngagingFacebook Fans

Steps involved -

Page 5: How to Engage Your Facebook Fans

Be Responsive

Redress issues

publicly

Most likes, shares and comments

come within the first few hours of posting

Respond to user

comments as they happen

Page 6: How to Engage Your Facebook Fans

Post Useful Information

People are likely to share useful information that improves their social standing among peers

Teach, Inform, Educate your fans about interesting aspects of your business

Help your fans make decisions

Page 7: How to Engage Your Facebook Fans

Post at the Right Time

Use analytics to find the times at

which your fans are most

receptive

Noon and a little after 7 p.m. are when most people login

More posts doesn't mean more engagement - Don't overdo it.

1-2 posts/day is ideal

Page 8: How to Engage Your Facebook Fans

Use Visual Depictions

Post relevant pictures of your team Inspire users to share photographs and their creativity

Create large images to drive more engagement

Moves usersInspires them quickMotivates to Engage othersBrings greater engagement that text

How

Why

Page 9: How to Engage Your Facebook Fans

Hold Contests.

Give Rewards.

Run contests regularly and give away rewards

Get fans to caption photographs,share photos and award the best ones

Let your fans choose their reward

Page 10: How to Engage Your Facebook Fans

Quiz Your Fans?Invite your

fans to share their

opinions on things

and events

Get feedback

and ratings on

your products

Ask fans to

complete blanks in

a post, caption a photo etc.

Energize your fan base time to time

Page 11: How to Engage Your Facebook Fans

Lend a Personal Touch

Share stories of real people influenced by your brand

Get users to share photographs and experiences

Bring out the people behind your businessthrough behind the scene pictures & videos

Page 12: How to Engage Your Facebook Fans

Support a Worthy Cause

Make your fans participate in your CSR activities

People take special interest in noble causes

They take up Responsibilities & Share Information

Page 13: How to Engage Your Facebook Fans

Be Creative

Surprise fans with out-of-the-box engagement activities

Be genuinely funny. Everyone loves good humour.

Give out worthy rewards to ensure participation

Page 14: How to Engage Your Facebook Fans

Use Your Real Estate Well

Use Cover Images to convey Ideas and

Promote Products - Cover Photos show

up on Fan's newsfeed

Use Pin option to keep an important story at the top of

your Timeline

Page 15: How to Engage Your Facebook Fans

www.nextbee.com

Thank You!

NextBee Media