How to engage your social media followers.

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  • YOU POST & SHARE, BUT DO YOU ENGAGE?

    20 APRIL 2016

    japie swanepoel

    @japies

    @Digital4Christ

  • SOME NUMBERS

  • SOME NUMBERS

  • SOME NUMBERS

    13 MILLION

  • SOME NUMBERS

    13 MILLION

  • SOME NUMBERS

    13 MILLION 2,7 MILLION

  • SOME NUMBERS

    13 MILLION 2,7 MILLION

  • SOME NUMBERS

    13 MILLION

    7,5 MILLION

    2,7 MILLION

  • SOME NUMBERS

    13 MILLION

    7,5 MILLION

    2,7 MILLION

  • SOME NUMBERS

    13 MILLION

    7,5 MILLION

    2,7 MILLION

    100 MILLION

  • SOME NUMBERS

    13 MILLION

    7,5 MILLION

    2,7 MILLION

    100 MILLION

  • SOME NUMBERS

    13 MILLION

    7,5 MILLION

    2,7 MILLION

    100 MILLION

    10 MILLION

  • TOP SA ACCOUNTS

  • TOP SA ACCOUNTS

  • TOP SA ACCOUNTS

  • TOP SA ACCOUNTS

  • TOP SA ACCOUNTS

  • SA ONLINE USAGE (COURTESY OF IABSA)

  • SNAPCHAT CELEBS

  • THE SOCIAL MEDIA CONUNDRUM; BAD

  • THE SOCIAL MEDIA CONUNDRUM; BAD

  • THE SOCIAL MEDIA CONUNDRUM; BAD

  • THE SOCIAL MEDIA CONUNDRUM; GOOD

  • WHAT IS ENGAGEMENT?

  • WHAT IS ENGAGEMENT?

    total Facebook likes? NO

  • WHAT IS ENGAGEMENT?

    total Facebook likes? NO

    number of twitter orinstagram followers? NO

  • WHAT IS ENGAGEMENT?

    total Facebook likes? NO

    number of twitter orinstagram followers? NO

    number of people whovisit your web site? NO

  • WHAT IS ENGAGEMENT?

    total Facebook likes? NO

    number of twitter orinstagram followers? NO

    number of people whovisit your web site? NO

    number of emailsubscribers? NO

  • WHAT IS ENGAGEMENT?

    total Facebook likes? NO

    number of twitter orinstagram followers? NO

    number of people whovisit your web site? NO

    number of emailsubscribers? NO

    it is INTERACTION.

  • WHAT IS ENGAGEMENT?

    total Facebook likes? NO

    number of twitter orinstagram followers? NO

    number of people whovisit your web site? NO

    number of emailsubscribers? NO

    it is INTERACTION.

    SM is about aCONVERSATION

  • WHAT IS ENGAGEMENT?

    total Facebook likes? NO

    number of twitter orinstagram followers? NO

    number of people whovisit your web site? NO

    number of emailsubscribers? NO

    it is INTERACTION.

    SM is about aCONVERSATION

  • WHAT IS ENGAGEMENT?

    total Facebook likes? NO

    number of twitter orinstagram followers? NO

    number of people whovisit your web site? NO

    number of emailsubscribers? NO

    it is INTERACTION.

    SM is about aCONVERSATION

    ZERO LIKES

  • WHAT IS ENGAGEMENT?

    total Facebook likes? NO

    number of twitter orinstagram followers? NO

    number of people whovisit your web site? NO

    number of emailsubscribers? NO

    it is INTERACTION.

    SM is about aCONVERSATION

    ZERO LIKES

    ZERO COMMENTS

  • WHAT IS ENGAGEMENT?

    total Facebook likes? NO

    number of twitter orinstagram followers? NO

    number of people whovisit your web site? NO

    number of emailsubscribers? NO

    it is INTERACTION.

    SM is about aCONVERSATION

    ZERO LIKES

    ZERO SHARES

    ZERO COMMENTS

  • 193 COMMENTS

  • 193 COMMENTS

    ?

  • 193 COMMENTS

    ?

  • 193 COMMENTS

    ?

  • SO WHY IS ENGAGEMENT SO IMPORTANT?

  • SO WHY IS ENGAGEMENT SO IMPORTANT?

    what do you wish to achievewith your social media?

  • SO WHY IS ENGAGEMENT SO IMPORTANT?

    what do you wish to achievewith your social media?

    create a community?

  • SO WHY IS ENGAGEMENT SO IMPORTANT?

    what do you wish to achievewith your social media?

    create a community?

    create awareness: news, events,messages, campaigns?

  • SO WHY IS ENGAGEMENT SO IMPORTANT?

    what do you wish to achievewith your social media?

    create a community?

    create awareness: news, events,messages, campaigns?

    communicate with your existingfans, followers, community?

  • SO WHY IS ENGAGEMENT SO IMPORTANT?

    what do you wish to achievewith your social media?

    create a community?

    create awareness: news, events,messages, campaigns?

    communicate with your existingfans, followers, community?

    SOCIAL MEDIA IS ABOUT ACONVERSATION

  • SO WHY IS ENGAGEMENT SO IMPORTANT?

    what do you wish to achievewith your social media?

    create a community?

    create awareness: news, events,messages, campaigns?

    communicate with your existingfans, followers, community?

    SOCIAL MEDIA IS ABOUT ACONVERSATION

    Print, radio, TV & outdoor cancreate excitement, awareness,news, etc.

  • SO WHY IS ENGAGEMENT SO IMPORTANT?

    what do you wish to achievewith your social media?

    create a community?

    create awareness: news, events,messages, campaigns?

    communicate with your existingfans, followers, community?

    SOCIAL MEDIA IS ABOUT ACONVERSATION

    Print, radio, TV & outdoor cancreate excitement, awareness,news, etc.

    ONLY SM can create two-wayinteraction.

  • SO WHY IS ENGAGEMENT SO IMPORTANT?

    what do you wish to achievewith your social media?

    create a community?

    create awareness: news, events,messages, campaigns?

    communicate with your existingfans, followers, community?

    SOCIAL MEDIA IS ABOUT ACONVERSATION

    Print, radio, TV & outdoor cancreate excitement, awareness,news, etc.

    ONLY SM can create two-wayinteraction.

    every action you take on socialmedia should be aimed atcreating interaction.

  • SO WHY IS ENGAGEMENT SO IMPORTANT?

    what do you wish to achievewith your social media?

    create a community?

    create awareness: news, events,messages, campaigns?

    communicate with your existingfans, followers, community?

    SOCIAL MEDIA IS ABOUT ACONVERSATION

    Print, radio, TV & outdoor cancreate excitement, awareness,news, etc.

    ONLY SM can create two-wayinteraction.

    every action you take on socialmedia should be aimed atcreating interaction.

    likes, shares, comments,retweets, views, regrammes.

  • WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

  • WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

    YOUR CONTENT IS NOT ENGAGING.

  • WHERES THE CALL TO ENGAGE?

  • WHERES THE CALL TO ENGAGE?

  • WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

  • WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

    YOUR CONTENT IS NOT ENGAGING.

  • WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

    YOUR CONTENT IS NOT ENGAGING.

    YOURE HANGING OUT IN THE WRONG PLACES.

  • OUR OWN RESEARCH

  • OUR OWN RESEARCH

  • OUR OWN RESEARCH

  • WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

  • WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

    YOUR CONTENT IS NOT ENGAGING.

  • WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

    YOUR CONTENT IS NOT ENGAGING.

    YOURE HANGING OUT IN THE WRONG PLACES.

  • WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

    YOUR CONTENT IS NOT ENGAGING.

    YOURE HANGING OUT IN THE WRONG PLACES.

    YOUR FANS ARENT REALLY YOUR FANS.

  • WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

  • WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

    YOUR CONTENT IS NOT ENGAGING.

  • WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

    YOUR CONTENT IS NOT ENGAGING.

    YOURE HANGING OUT IN THE WRONG PLACES.

  • WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

    YOUR CONTENT IS NOT ENGAGING.

    YOURE HANGING OUT IN THE WRONG PLACES.

    YOUR FANS ARENT REALLY YOUR FANS.

  • WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

    YOUR CONTENT IS NOT ENGAGING.

    YOURE HANGING OUT IN THE WRONG PLACES.

    YOU ARE NOT RELEVANT.

    YOUR FANS ARENT REALLY YOUR FANS.

  • WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

    YOUR CONTENT IS NOT ENGAGING.

    YOURE HANGING OUT IN THE WRONG PLACES.

    YOU ARE NOT RELEVANT.

    YOUR FANS ARENT REALLY YOUR FANS.

    YOUR OFFER / MESSAGE IS NOT APPEALING TO YOUR BASE

  • MORE DO & LESS DONT

  • MORE DO & LESS DONT

    1. review andanalyse.constantly!

  • MORE DO & LESS DONT

    1. review andanalyse.constantly!

  • MORE DO & LESS DONT

    1. review andanalyse.constantly!

  • MORE DO & LESS DONT

    1. review andanalyse.constantly!

    2. interact with influencers.

  • MORE DO & LESS DONT

    1. review andanalyse.constantly!

    2. interact with influencers.

  • MORE DO & LESS DONT

    1. review andanalyse.constantly!

    2. interact with influencers.

  • MORE DO & LESS DONT

    1. review andanalyse.constantly!

    2. interact with influencers.

    3. create events.

  • MORE DO & LESS DONT

    1. review andanalyse.constantly!

    2. interact with influencers.

    3. create events.

    4. manage (purge) followers.

  • MORE DO & LESS DONT

    1. review andanalyse.constantly!

    2. interact with influencers.

    3. create events.

    4. manage (purge) followers.

    5. determine whether you arewhere you want to be.

  • MORE DO & LESS DONT

    1. review andanalyse.constantly!

    2. interact with influencers.

    3. create events.

    4. manage (purge) followers.

    5. determine whether you arewhere you want to be.

    6. are you relevant? ask if you areunsure?

  • MORE DO & LESS DONT

    1. review andanalyse.constantly!

    2. interact with influencers.

    3. create events.

    4. manage (purge) followers.

    5. determine whether you arewhere you want to be.

    6. are you relevant? ask if you areunsure?

    7. put a content strategy in place.

  • MORE DO & LESS DONT

    1. review andanalyse.constantly!

    2. interact with influencers.

    3. create events.

    4. manage (purge) followers.

    5. determine whether you arewhere you want to be.

    6. are you relevant? ask if you areunsure?

    7. put a content strategy in place.

    8. follow with an action plan

  • MORE DO & LESS DONT

    1. review andanalyse.constantly!

    2. interact with influencers.

    3. create events.

    4. manage (purge) followers.

    5. determine whether you arewhere you want to be.

    6. are you relevant? ask if you areunsure?

    7. put a content strategy in place.

    8. follow with an action plan

    9. be critical about every pieceof content you wish to post.

  • MORE DO & LESS DONT

    1. review andanalyse.constantly!

    2. interact with influencers.

    3. create events.

    4. manage (purge) followers.

    5. determine whether you arewhere you want to be.

    6. are you relevant? ask if you areunsure?

    7. put a content strategy in place.

    8. follow with an action plan

    9. be critical about every pieceof content you wish to post.

    10.create content with whichyour users will WANT TOENGAGE!

  • digital4christ.co.za

    japie@digital4christ.co.za@digital4christ