How to engage your social media followers.

Download How to engage your social media followers.

Post on 11-Apr-2017

93 views

Category:

Government & Nonprofit

2 download

TRANSCRIPT

YOU POST & SHARE, BUT DO YOU ENGAGE?20 APRIL 2016japie swanepoel@japies@Digital4ChristSOME NUMBERSSOME NUMBERSSOME NUMBERS13 MILLIONSOME NUMBERS13 MILLIONSOME NUMBERS13 MILLION 2,7 MILLIONSOME NUMBERS13 MILLION 2,7 MILLIONSOME NUMBERS13 MILLION7,5 MILLION2,7 MILLIONSOME NUMBERS13 MILLION7,5 MILLION2,7 MILLIONSOME NUMBERS13 MILLION7,5 MILLION2,7 MILLION100 MILLIONSOME NUMBERS13 MILLION7,5 MILLION2,7 MILLION100 MILLIONSOME NUMBERS13 MILLION7,5 MILLION2,7 MILLION100 MILLION10 MILLIONTOP SA ACCOUNTSTOP SA ACCOUNTSTOP SA ACCOUNTSTOP SA ACCOUNTSTOP SA ACCOUNTSSA ONLINE USAGE (COURTESY OF IABSA)SNAPCHAT CELEBSTHE SOCIAL MEDIA CONUNDRUM; BADTHE SOCIAL MEDIA CONUNDRUM; BADTHE SOCIAL MEDIA CONUNDRUM; BADTHE SOCIAL MEDIA CONUNDRUM; GOODWHAT IS ENGAGEMENT?WHAT IS ENGAGEMENT? total Facebook likes? NOWHAT IS ENGAGEMENT? total Facebook likes? NOnumber of twitter orinstagram followers? NOWHAT IS ENGAGEMENT? total Facebook likes? NOnumber of twitter orinstagram followers? NOnumber of people whovisit your web site? NOWHAT IS ENGAGEMENT? total Facebook likes? NOnumber of twitter orinstagram followers? NOnumber of people whovisit your web site? NOnumber of emailsubscribers? NOWHAT IS ENGAGEMENT? total Facebook likes? NOnumber of twitter orinstagram followers? NOnumber of people whovisit your web site? NOnumber of emailsubscribers? NO it is INTERACTION.WHAT IS ENGAGEMENT? total Facebook likes? NOnumber of twitter orinstagram followers? NOnumber of people whovisit your web site? NOnumber of emailsubscribers? NO it is INTERACTION.SM is about aCONVERSATIONWHAT IS ENGAGEMENT? total Facebook likes? NOnumber of twitter orinstagram followers? NOnumber of people whovisit your web site? NOnumber of emailsubscribers? NO it is INTERACTION.SM is about aCONVERSATIONWHAT IS ENGAGEMENT? total Facebook likes? NOnumber of twitter orinstagram followers? NOnumber of people whovisit your web site? NOnumber of emailsubscribers? NO it is INTERACTION.SM is about aCONVERSATIONZERO LIKESWHAT IS ENGAGEMENT? total Facebook likes? NOnumber of twitter orinstagram followers? NOnumber of people whovisit your web site? NOnumber of emailsubscribers? NO it is INTERACTION.SM is about aCONVERSATIONZERO LIKESZERO COMMENTSWHAT IS ENGAGEMENT? total Facebook likes? NOnumber of twitter orinstagram followers? NOnumber of people whovisit your web site? NOnumber of emailsubscribers? NO it is INTERACTION.SM is about aCONVERSATIONZERO LIKESZERO SHARESZERO COMMENTS193 COMMENTS193 COMMENTS?193 COMMENTS?193 COMMENTS?SO WHY IS ENGAGEMENT SO IMPORTANT?SO WHY IS ENGAGEMENT SO IMPORTANT? what do you wish to achievewith your social media?SO WHY IS ENGAGEMENT SO IMPORTANT? what do you wish to achievewith your social media? create a community?SO WHY IS ENGAGEMENT SO IMPORTANT? what do you wish to achievewith your social media? create a community? create awareness: news, events,messages, campaigns?SO WHY IS ENGAGEMENT SO IMPORTANT? what do you wish to achievewith your social media? create a community? create awareness: news, events,messages, campaigns? communicate with your existingfans, followers, community?SO WHY IS ENGAGEMENT SO IMPORTANT? what do you wish to achievewith your social media? create a community? create awareness: news, events,messages, campaigns? communicate with your existingfans, followers, community? SOCIAL MEDIA IS ABOUT ACONVERSATIONSO WHY IS ENGAGEMENT SO IMPORTANT? what do you wish to achievewith your social media? create a community? create awareness: news, events,messages, campaigns? communicate with your existingfans, followers, community? SOCIAL MEDIA IS ABOUT ACONVERSATION Print, radio, TV & outdoor cancreate excitement, awareness,news, etc.SO WHY IS ENGAGEMENT SO IMPORTANT? what do you wish to achievewith your social media? create a community? create awareness: news, events,messages, campaigns? communicate with your existingfans, followers, community? SOCIAL MEDIA IS ABOUT ACONVERSATION Print, radio, TV & outdoor cancreate excitement, awareness,news, etc. ONLY SM can create two-wayinteraction.SO WHY IS ENGAGEMENT SO IMPORTANT? what do you wish to achievewith your social media? create a community? create awareness: news, events,messages, campaigns? communicate with your existingfans, followers, community? SOCIAL MEDIA IS ABOUT ACONVERSATION Print, radio, TV & outdoor cancreate excitement, awareness,news, etc. ONLY SM can create two-wayinteraction. every action you take on socialmedia should be aimed atcreating interaction.SO WHY IS ENGAGEMENT SO IMPORTANT? what do you wish to achievewith your social media? create a community? create awareness: news, events,messages, campaigns? communicate with your existingfans, followers, community? SOCIAL MEDIA IS ABOUT ACONVERSATION Print, radio, TV & outdoor cancreate excitement, awareness,news, etc. ONLY SM can create two-wayinteraction. every action you take on socialmedia should be aimed atcreating interaction. likes, shares, comments,retweets, views, regrammes.WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?YOUR CONTENT IS NOT ENGAGING.WHERES THE CALL TO ENGAGE?WHERES THE CALL TO ENGAGE?WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?YOUR CONTENT IS NOT ENGAGING.WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?YOUR CONTENT IS NOT ENGAGING.YOURE HANGING OUT IN THE WRONG PLACES.OUR OWN RESEARCH OUR OWN RESEARCH OUR OWN RESEARCH WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?YOUR CONTENT IS NOT ENGAGING.WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?YOUR CONTENT IS NOT ENGAGING.YOURE HANGING OUT IN THE WRONG PLACES.WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?YOUR CONTENT IS NOT ENGAGING.YOURE HANGING OUT IN THE WRONG PLACES.YOUR FANS ARENT REALLY YOUR FANS.WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?YOUR CONTENT IS NOT ENGAGING.WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?YOUR CONTENT IS NOT ENGAGING.YOURE HANGING OUT IN THE WRONG PLACES.WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?YOUR CONTENT IS NOT ENGAGING.YOURE HANGING OUT IN THE WRONG PLACES.YOUR FANS ARENT REALLY YOUR FANS.WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?YOUR CONTENT IS NOT ENGAGING.YOURE HANGING OUT IN THE WRONG PLACES.YOU ARE NOT RELEVANT.YOUR FANS ARENT REALLY YOUR FANS.WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?YOUR CONTENT IS NOT ENGAGING.YOURE HANGING OUT IN THE WRONG PLACES.YOU ARE NOT RELEVANT.YOUR FANS ARENT REALLY YOUR FANS.YOUR OFFER / MESSAGE IS NOT APPEALING TO YOUR BASEMORE DO & LESS DONTMORE DO & LESS DONT1. review andanalyse.constantly!MORE DO & LESS DONT1. review andanalyse.constantly!MORE DO & LESS DONT1. review andanalyse.constantly!MORE DO & LESS DONT1. review andanalyse.constantly!2. interact with influencers.MORE DO & LESS DONT1. review andanalyse.constantly!2. interact with influencers.MORE DO & LESS DONT1. review andanalyse.constantly!2. interact with influencers.MORE DO & LESS DONT1. review andanalyse.constantly!2. interact with influencers.3. create events.MORE DO & LESS DONT1. review andanalyse.constantly!2. interact with influencers.3. create events.4. manage (purge) followers.MORE DO & LESS DONT1. review andanalyse.constantly!2. interact with influencers.3. create events.4. manage (purge) followers.5. determine whether you arewhere you want to be.MORE DO & LESS DONT1. review andanalyse.constantly!2. interact with influencers.3. create events.4. manage (purge) followers.5. determine whether you arewhere you want to be.6. are you relevant? ask if you areunsure?MORE DO & LESS DONT1. review andanalyse.constantly!2. interact with influencers.3. create events.4. manage (purge) followers.5. determine whether you arewhere you want to be.6. are you relevant? ask if you areunsure?7. put a content strategy in place.MORE DO & LESS DONT1. review andanalyse.constantly!2. interact with influencers.3. create events.4. manage (purge) followers.5. determine whether you arewhere you want to be.6. are you relevant? ask if you areunsure?7. put a content strategy in place.8. follow with an action planMORE DO & LESS DONT1. review andanalyse.constantly!2. interact with influencers.3. create events.4. manage (purge) followers.5. determine whether you arewhere you want to be.6. are you relevant? ask if you areunsure?7. put a content strategy in place.8. follow with an action plan9. be critical about every pieceof content you wish to post.MORE DO & LESS DONT1. review andanalyse.constantly!2. interact with influencers.3. create events.4. manage (purge) followers.5. determine whether you arewhere you want to be.6. are you relevant? ask if you areunsure?7. put a content strategy in place.8. follow with an action plan9. be critical about every pieceof content you wish to post.10.create content with whichyour users will WANT TOENGAGE!digital4christ.co.za japie@digital4christ.co.za@digital4christ