how to etheically steal content

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A Webinar from Kate Writes Right How to Ethically Steal Content Perfect the art of “stealing” to make your content more engaging, authentic and profitable

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Despite knowing that good content is perhaps the most powerful way to influence today’s internet-centric consumers, many business owners sit in front of the computer with no idea how to create content. This webinar will change all of that. Attend this webinar and you will: • Learn how to develop original content using what other people have written. • Feel inspired to dig into your vast knowledge base to create content your prospects can use. • Experience high confidence with a supply of good ideas. • Never be stuck – trying to figure out what to write again. THIS IS NOT PLAGIARISM!!! No professional athlete or performer has reached success without learning from the performance of others. Creating written content is no different.

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Page 1: How to Etheically Steal Content

A Webinar from Kate Writes Right

How to Ethically Steal Content

Perfect the art of “stealing” to make your content more engaging, authentic and profitable

Page 2: How to Etheically Steal Content

Webinar Objectives

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Module 1Why content has become

critical to your business & Buyer trends you can't

ignore.

Module 2A totally NEW definition of

stealing

Module 3Specific methods for stealing content ethically & satisfying

your company’s prospects and customers

Page 3: How to Etheically Steal Content

Common Writer’s Block

You know your prospects and customersIt’s easy to talk about your products and services

You may be the best provider in your industry

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…but when you sit down to write content, you’re

clueless!

Page 6: How to Etheically Steal Content

Prospects & Customers Demand It

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Internet-enabled buyers want ALL the power in buying decisions

Their demand for content is very high and continues to rise

They have a growing intolerance of anything that slows their access to information needed for a smart decision

As the provider of goods and services, buyers expect you to educate, inform and entertain them while they alone consider their options

Page 7: How to Etheically Steal Content

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It takes much more than “eyeballs” landing on your website with SEO, keywords and paid digital advertisingBuyers insist on getting valuable information from you

Page 8: How to Etheically Steal Content

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Developing engaging content for all your online content marketing is a big task

It’s really easy to find an abundant supply of both good and bad examples of content

Left to your own brain – you can “know too much” to be engaging

Although you want to be ethical in what you digitally publish…Buyers only want the information needed

to be a smart buyer

Page 9: How to Etheically Steal Content

What Your Customers Want

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• Engaging, Easy-to-Read, “Scan-able” Content

• Providers who stimulate and satisfy their curiosity and thirst for knowledge

• Bragging rights to their friends about how smart they are in their purchasing decisions which can’t happen without the information you provided

Page 10: How to Etheically Steal Content

Content is a Long-Term Investment

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• Content level the playing field between companies• Paid advertising (PPC)

benefits the company with the deepest pockets• SEO is a constant battle

with Google changes• Genuine VALUE to your

audience pays off with durable results long-term

This graphic created by www.Marketoonist.com is about social media. But the same principal

applies to all content

Page 11: How to Etheically Steal Content

Redefining the word “steal”

Isn’t Copying Illegal or Immoral?

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Page 12: How to Etheically Steal Content

Stop Lying & Start Stealing

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Totally original content is a myth Stop believing you can do it

Page 13: How to Etheically Steal Content

“ Steal from anywhere that resonates with inspiration or fuels your imagination…Select only the things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic.

Independent Film Maker, Jim Jarmusch

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Page 14: How to Etheically Steal Content

Selected Quotes about Stealing

• Salvador Dali ~ “Those who do not want to imitate anything, produce nothing.”

• Paul McCartney ~ “I emulated Buddy Holly, Little Richard, Jerry Lee Lewis, Elvis. We all did.”

• Francis Ford Coppola ~ “We want you to take from us. We want you, at first, to steal from us, because you can’t steal. You will take what we give you and you will put it in your own voice and that’s how you will find your

voice. And that’s how you begin. And then one day someone will steal from you.”

• Kobe Bryant ~ “There isn’t a move that’s a new move.”

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Page 15: How to Etheically Steal Content

Want Awesome Content ? Forget You!You can bypass years of study and the agony of trial & error

learning copywriting principles without setting a goal to become $300 an hour copywriter

• Notice what makes you curious • Trust readers will be curious about the same things • Build relationships built on mutual curiosity

“Copying from others is not because you lack genius, but because true genius is clothed in the ideas of others.”

Jon Morrow, renown copywriter and blogger

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Page 16: How to Etheically Steal Content

How to Steal Content

Create aStealthy

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Page 17: How to Etheically Steal Content

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Writing is Not Easy!

Page 18: How to Etheically Steal Content

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But…It is Much Easier When You Learn How to Ethically Steal Content

Page 19: How to Etheically Steal Content

8 Stealing Skills You Must Master

1. Pay attention to what interests you and why – recognize quality

2. Engage in conversations with current clients – learn from them

3. Tap into arguments and controversial topics – Take a stand!

4. Watch content posted by competitors

5. Use current events and hot topics

6. Be a “HUMAN” with a personality

7. Use your CRM to measure what works

8. Adapt and revise as you learn more

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Page 20: How to Etheically Steal Content

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How to Store and Access the “loot” you have stolen

• Subscribe to industry newsletters and store them in a separate folder of your email program

• Create MS Word documents with snippets and hyperlinks

• Participate in discussions in Social Media to find experts you may want to interview or ask them to guest post for you

• From time to time, “curate” instead of stealing. Without fail, give credit where it is due

• Keep a notebook or voice recorder with you to make notes while you are doing other things

• Always be asking what your prospects and customers want to know. Develop ways to deliver it• Always Be Curious!

Page 21: How to Etheically Steal Content

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Swipe File Examples

Page 22: How to Etheically Steal Content

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Simplified sketch of a Standard Content Piece

You can use this format for:• Blog Posts• Guest Articles• Email Marketing• Social Media posts• And more

With a personal library of headlines, with related sub-headlines, lede concepts and conclusion ideas you can structure your content to be readable

The goal is to engage the reader into what you have to say. You want them to respond with a comment, share with friends, or email you with an opinion or question

Implementing What You Steal

Page 23: How to Etheically Steal Content

Build Trust and See Increased Sales

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• Your prospective Buyers don’t know how to gather all the information available to them about your industry.• Because you are an expert,

you know how to separate good information from the bad• Buyers purchase from

companies who generously share information to make them a smarter consumer

Will you be the one who earns their trust?

Page 24: How to Etheically Steal Content

Resources and Further Reading• Book: “Steal Like an Artist” by Austin

Kleon (Kindle)• Book: “Words That Sell” by Richard

Byan• Book: “The Copywriter’s Handbook” by

Robert Bly• Book: “Get Content, Get Customers”

free eBook from Pulizzi and Barrett

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• Website: www.Curata.com learn ethics of content curation & proper annotation• Website: www.MichelFortin.com copywriter who shares lots of

tips about how to write content• Website: www.ContentMarketingInstitute.com

Email me if you want a clickable copy of this list

Page 25: How to Etheically Steal Content

THANKS

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Kate Frank, Founder and Copywriter

Kate Writes Right(832) 464-4332 (936) 441-1314

Time For Questions

What is the KWR/SCP?What is guaranteed?

To learn more about the KWR/SCP, email us with the word “guarantee” in

the subject line.

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