Score

Urgency

Size

Pricing potential

Cost of customer acquisition

Cost of value delivery

Uniqueness of offera

Speed to market

Up-front investment

Up-sell potential

Evergreen potential

TOTAL 0

How to Evaluate the Market

Rate each of the factors on a scale of 0 to 10, where 0 is unattractive and 10 is attractive,

if you have a doubt, please be conservative in the estimate

If the score is 75 or above, you have a very promising business, go ahead

Anything 50 and 75, has the potential to pay the bills

Below 50, move to another idea

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