how to fail early with you social media project - and why

Unrestricted © Siemens AG 2016 siemens.com

How to fail early with your Social Media Project – and why!

INTRA.NET reloaded Berlin April 2016 - KEY SLIDES

@karstenpe

2016-04-24

Unrestricted © Siemens AG 2016 Dr. Ehms / CT RDA ITP

• More and more tools, channels• Even ‘best’ practices fail• IT - Communication• Information overload

Explosion of Complexity

Challenges

2016-04-24


Corporate Social Media Platforms

2011 20162006 2008 2013

Weblogs (internal, posts, news, jams)

Wikis (global, internal, pages, topic portals)

Messaging Networks (internal)

Technology Communities / Portals (internal, urgent requests)

* Tiled entry page

Weblogs (external)

2016-04-24


Networks

Information

ManagementCommunication

Collaboration | Teams

Volcano Model Different Scopes / Scales for Intervention (“adoption“)

[#]

scale

Communities ofPractitioners

coherence

2016-04-24

Unrestricted © Siemens AG 2016Page 6 Dr. Ehms / CT RDA ITP

“Do you have this in mono?”platform (eco)systems - cognitive complexity - integration costs

Restricted © Siemens AG 20XX20XX-XX-XXPage 6 Author / Department

2016-04-24


Networking

Information

ManagementCommunication

( Collaboration )(9) fun (intrinsic motivation) and experimenting with new media

(2) targeted collection of knowledge, sharing of tips

(4) get feedback on ideas

(6) keep and expand contacts (over distance, units, countries)

(7) reach new target groups for special topics or offers

(5) experience acknowledgement as an expert

(8) gain insight into the global organisational context and culture

(3) reflection and structuring of content and experiences

(1) personal, „mobile“ collection of knowledge

Diversity of MotivesWhat Benefits do Bloggers perceive? (2010)

> more: see Ehms 2010

today: abundancy of media / channels media choice

2016-04-24


All too simple answer(s) …

https://www.youtube.com/watch?v=Ka9mfZbTFbk&feature=youtu.be&t=19s

2016-04-24


There has to be a process …

Search: which-instrument-should-i-choose-flowchart

2016-04-24


Example: Social Media Integration

2016-04-24


iCamp project (2006-2009) „Landscapes“Institutional and Personal Spaces – e-learning

http://www.icamp.eu/

2016-04-24


“What’s all possible with …?”‘explosion’ of (technical) options - space of possibilities


2016-04-24


Networking

InformationManagement Communication

Collaboration

Functional Overlaps - What is your conclusion?

more: see Ehms 2010

s.a. Wikipedia, Soziale Software

Wikis

Group Editing

Social Tagging

Social Networking

Weblogs

Instant Messaging

[class of application]Ehms (2010) adapted from Koch/Richter (2007)

2016-04-24


Design based Dialogs toFlow-Focus a Solution in Digital Space of Options

time

space of options(MöglichkeitsRaum)

requirements

dialogue

solution

2016-04-24


Fail fast – fail smartexpertise - guided experiments - architecture and NFRs


2016-04-24


Fail Fast – Fail SmartD

iffi

cult

y

time

2016-04-24


Core Decisions on Information Spaces

SSO – Search – Structure (tags) – Signals / Notifications – clean URLs – APIs

Social Object | GranularityDegree of Structure

Transparency | Security Individuality | Usability

admin-local

Text-Box

https://pixabay.com/en/house-wall-wall-outer-wall-113541/ http://historythings.com/brief-history-science/ (knowledge gallery.com) https://commons.wikimedia.org/wiki/File:Chucks_bemalt.jpg

2016-04-24


“Do you have this in [closed]?”openness - radical transparency - self organization


2016-04-24


open by default?

Transparency, Connectivity, Self-Organization

2016-04-24


Integration Costs andSoftware Complexity (assumption)

Inte

grat

ion

cost

s

Software complexity

2016-04-24


Network DensityA powerful metric on system Level

Cross Coutry and Cross Organizational Networking

Virtual contacts, based on comments have been …

• cross-country or cross-unit by 77%

• cross-country and cross-unit by 52%. (data from April 2010)

2016-04-24


Human Cognitionmeets complex information behavior


2016-04-24


Models of Working with Digital Information

Böttger 2005

2016-04-24


tool

z

tool

…

tool

b

Reality of Digital Workplace

Ehms 2010to

ol a

2016-04-24


Personal Dashboards – Networks as Filters

2016-04-24


• Technology as options

• Open by default

• Expertise as selection

• Cognitive limits

• Technology frames change

Wrap Up

2016-04-24


Thank you for your kind attention!

Karsten EhmsDipl.-Psych, Dr. phil.

Siemens AGCorporate Technology

D-81730 Munich

[email protected]

http://www.siemens.com/innovation/

https://twitter.com/karstenpe

Publicationshttp://ehms-muenchen.de/blogs/publications/

Even morehttp://lmgtfy.com/?q=karsten+ehms