Rebekah Radice RebekahRadice.com

@RebekahRadice

Rebekah Radice RebekahRadice.com

@RebekahRadice

WOULDN’T IT BE COOL IF...

• Repurpose Your Own Successful Content • Find Buzz-Worthy Content in Your Industry• See What Top Pages Are Sharing

….with ease?

POP QUIZ...

How much content is shared on Facebook every minute?

POP QUIZ...2.4 Million Pieces of content is shared on Facebook EVERY minute!

Look to Your Own Successful Content Leverage proven content that continues to perform by repurposing!

1.

“29% of leading marketers systematically reuse and repurpose content.”

- Curata

STEP 1:Go to Google Analytics and scroll to Behavior - Site Content - Content Drilldown.

STEP 2:Determine relevance - is it outdated, old, irrelevant?

STEP 3:Pick your top 10 highest performing posts.

How to Repurpose that Content● Video● Graphics● Tutorial● Slidedeck

….the sky's the limit!

Slideshare

Slideshare

Slideshare

Targeted Contacts: 732Customers: 12

10 Slideshare Action Steps:

1. Identify the keywords you're targeting. e.g. Facebook organic

growth

2. Head to Google and research a new title. Optimization around

your keyword is important within this process.

3. Go to SEMRush and determine how difficult it's going to be to rank

for that keyword.

4. Test your new headline on Co-Schedule's Headline Optimizer.

5. Make a list of the top 5 takeaways from your blog post.

10 Slideshare Action Steps:

6. Go to Haiku Deck and drop those points into a pre-created

template.

7. Add your cover slide with an optimized title.

8. Upload your deck to Slideshare and don't forget to add your meta

data - aka description.

9. Voila! Within 30 minutes, you have a presentation that's perfectly

repurposed.

10.Grab the link from Slideshare and add it to Facebook with a quick

description.

Pinterest

Video

Video is a trust and engagement builder.

2 Ways to Use Video:1.Create Your

Own from Top Content

Use the Right Tools● YouTube● Magisto● Videorama

Use the Right Tools● Adobe

Spark

2. Find Top Video Content

1.YouTube

2.Vimeo

3.Vine

Recap:1.Look in Google

Analytics - popular past content.

2.Determine if it’s still relevant.

3.Pick your top highest performing posts.

4.Decide how to repurpose them.

See What Top Influencers are SharingMonitor your competition and learn from their success

2.

Pages to Watch

Nuzzel

Use Post Planner to find thousands of scientifically proven articles and images.

“The key is to choose content that your audience can take one look at, appreciate, and then react to with a Like, Comment or Share.”

- Mike Allton, The Social Media Hat

Use the app to find / see top performing content for any niche - and they’re all ranked by virality.

Now add that content to the app for your own perfectly curated stream of content.

Connect and Share Influencer Content in Your Niche

3.

Building relationships with influencers will:● Extend your reach

within your target market

● Expose your brands and offerings to their huge fanbase

To share influencer content: 1.Identify

influencers 2.Evaluate their

content and share what’s relevant.

3.Pull quotes and wisdom from their blog, podcast, or webinar.

How to Find Influencers in Your Industry or Niche1.Littlebird2.Keyhole3.Twitter Lists4.YouTube5.Networking

a.Onlineb.Local events

Find Buzz-Worthy Content in Your IndustryOnly follow conversations relevant to your business

4.

Use Buzzsumo "Trending Now" feature to explore trending topics in your industry or niche.

1.

Look Inside Quora for FAQ You Can Answer

5.

1.Plug in a question your audience might ask.

2.Read the resulting questions from your audience’s perspective.

Facebook Page: @postplanner

Use your answer to create a unique graphic

Why visual marketing?

“Facebook posts with images see 2.3X more engagement than those without images.”Source: Buzzsumo

It’s also the key to our growth...

“In 2015, Post Planner grew their Facebook page by 193%...with nearly no paid promotion.”

Source: Simply Measured

Ready to jumpstart your growth?

Find and share engaging and scientifically proven Facebook content!

30 Ways to Grow a THRIVING Facebook Page

FREE Download:

30 Simple Ways to Create a Profitable Page in 30 Days!

bitly.com/fbchallenge-ig

THANK YOU!