H O W T O F I N D T H E B E S T

ARCH I T E C T URA LPHO TOGRAPH ER

B Y G R E G J . P H E L P S

There are several factors to consider whensearching for an architectural photographer

that can best represent your work.

Don't even think about hiring a photographer without firstmaking sure he has the skill set and vision to be able to

photograph your architectural project.

It all starts with the PORTFOLIO

Must be CREATIVE and TECHNICALBeing creative is 100% necessary, but the photographer must also have a high

degree of technical skill, both behind the camera and in front of the computer, in order to deliver creative solutions.

BUSINESS and MARKETING SAVVYThe photographer needs to be able to work with your marketing team to help them

identify the images that will best sell your services. This goes much further thanjust photographing your projects. It involves showcasing your designs or

constructions in a way that makes them more desirable than your competitors'.

EXPERIENCE is very importantExperience means more than the number of years a photographer has been

working; it includes his entire range of problem-solving capabilities, his ability tocope with difficulties and complete the project on time without aggravation to you,

and staying within budget. These are just a few of the things that separates theexperienced architectural photographer from the wannabes.

He must have the CAPABILITIESToday’s business world moves at hyper-sonic speed. You need a photographer

who can turn on a dime, if needed. A photographer who can handle all post-production and printing in their own studio can offer you more flexibility

compared with those who outsource some of their processes.

Gregory James Phelps

Greg has been creating photographic images for companies like Kraft,

Saks Fifth Avenue, Sears and Chrysler for over 36 years. As former

CEO/President of a regional advertising agency, Greg understands the

marketing needs of his clients, a unique factor that sets him apart

from most professional photographers.

He is known for his creative solutions to some of the most

challenging assignments in advertising, architectural and portrait

photography.

Y o u r s o u r c e f o r o r i g i n a l p h o t o g r a p h ya s u n i q u e a s y o u r m e s s a g e .

Gregory James Phelps Photographywww.gjphelps.com