how to find the gap on established market
TRANSCRIPT
HOW TO FIND THE GAP ON ESTABLISHED MARKET
USE THESE 4 STEPS TO FIND THE GAP & BECOME DOMINANT MARKET PLAYER
1. START WITH YOUR STRENGTHS
CREATE A LIST WITH YOUR MOST SIGNIFICANT STRENGTHS
DESCRIBE THE STRENGTHS YOU HAVE LISTED IN THE PREVIOUS STEP
LIST WHAT YOU CAN DO DEPENDING ON THOSE STRENGTHS
ASSOCIATE STRENGTHS AND THINGS YOU CAN DO WITH THE PROBLEMS YOU
CAN SOLVE ON THE MARKET
2. FIND A NICHE ON EXISTING MARKET WITH UNSOLVED PROBLEMS
LOOK AT YOUR STRENGTHS AND INTERESTS AND FIND A RELATION WITH
THE MARKET AND PROBLEMS THAT COMPANIES SOLVE ON THAT MARKET
MAKE A LIST OF SPECIFIC PROBLEMS THAT AREN’T SOLVED YET, BUT YOU
CAN SOLVE THEM
MAKE A LIST OF SPECIFIC IMPROVEMENTS OF CURRENT PROBLEM-
SOLVING PROCESSES
TEST YOUR CONCLUSIONS FROM PREVIOUS STEPS. ENSURE THAT YOU
MAKE A TEST WITH POTENTIAL CUSTOMERS ON THE MARKET
YOU SELECT
3. COPY AND IMPROVE
IS THERE SOME GAP THAT YOU CAN FILL WITH YOUR COMPETENCIES AND
STRENGTHS?
WHAT WILL BE EXTRA VALUE FOR CUSTOMERS IF YOU FILL THOSE GAPS?
ARE POTENTIAL CUSTOMERS READY FOR IMPROVEMENTS THAT YOU WILL PROVIDE? CAN THEY AFFORD WHAT
YOU WILL OFFER TO THEM?
IS IT HARD FOR OTHER COMPANIES TO FULFILL THE SAME GAP YOU ARE
DISCOVERING?
4. RESEARCH TRENDS ON ALREADY ESTABLISHED
MARKET
TRY TO FIND AS MUCH AS POSSIBLE THINGS THAT ARE NOT SO VISIBLE TO
OTHER PEOPLE
