How To Find The Perfect Retail Mobile App For Your Business

Have you considered using retail mobile apps to promote special deals and discounts that you offer at your retail store? The idea is certainly sound – get a platform and an app, update information about any deals and discounts available at the store in there and sit back to enjoy the profits. However, the process will only succeed when you have licensed a feature-rich app platform capable of sending mobile discount coupons to customers’ smartphones when they are most likely to buy. Sounds like a fairytale, doesn’t it? However, it is quite possible and you can use a mobile app development platform like this to reinforce the mobile presence of your brand. Besides, the simplicity of the entire process is bound to attract a large number of customers to your stores, as well.

What to look for when licensing a mobile coupon delivery platform

When you start searching for retail mobile app platforms capable of delivering mobile coupons, the first thing you will probably notice is that there are hundreds of such platforms. How exactly are you supposed to find a single platform that is great for your business amidst the crowd? Well, the following pointers should help you with that a bit.

1. Go for maximum compatibility: Make sure the mobile app platform you are licensing can support all major mobile app platforms, such as Android, iOS, Windows Phone and BlackBerry. Stay away from iOS only app platforms. They may look good, but severely limit the reach of your mobile promotions.

2. Look for white-labeled platforms: In case you are wondering that the heck the term white-

labeled means, it denotes apps that do not carry the brand name of the company launching the platform. As such, you can license the platform, get a mobile app built with it, and brand it with your business logo before launching it.

3. Find platforms that can tap into the GPS of the smartphone: The best way of getting a customer interested in your products is to deliver the mobile coupons to him when he is physically close to your store. That way, he would be likely to just visit your store straightaway and redeem the mobile coupon. Platforms offering this functionality often also allow you to mention how close the prospective customer needs to be to your store, before they receive notifications about deals and discounts you are offering.

These are just three of the myriad advantages that a retail mobile apps should provide you. Always check out the list of features of such apps before you spend money on them. Also, make sure the service contract you sign with the developer of the platform mentions the provision for tech support after sales. That will make it easier for you to reduce your downtime, if the app does crash in the middle of a busy workday. Also, make sure that the developers can customize the app a bit, to suit the type of business you run. That way, you will have the perfect app for your business that no one else in the world can possess.